Feel free to scroll, search, or use the category selector to find your topic of interest. I also welcome your comments and feedback.
Note: I’m just getting back to producing content after a hiatus from work. I archived ~80 posts and rebooted Hamsterdam. New content is coming! Just bear with me while I get my sea legs back.
Remember, sharing (knowledge) is caring.
Cheers!
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Stumbling Upon Google Engineer Ni Lao’s Work, & Exploring What It Can Teach Us about ML, IR & NLP for SEO Insights (a Hamsterdam Research Post)
In this Hamsterdam Research post, we look at the work of Ni Lao, a Google engineer, for learnings about machine learning, information retrieval, and NLP. Read more
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Language, Art & Culture: SEO Lessons from a Cultural Anthropology Textbook (for Keywords, Content, Images & Page Experience)
This Hamsterdam Marketing lesson examines keyword, content, image, and page experience lessons for SEO gleaned from a cultural anthropology textbook. Read more
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Hamsterdam Part 62: Weekly SEO & AI News Recap (6/10 to 6/16, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 6/10 to 6/16, 2024. Read more
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Everything You Need to Know (Or A Lot of It, Probably) from Google Search Central’s SOTR Podcasts (as Told Through Gemini Prompted with 75 Transcript PDFs)
I put 75 transcripts from Google Search Central Search Off the Record (SOTR) podcast episodes into Gemini 1.5 Pro and asked questions. Here’s how it went. Read more
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Why Vanessa Fox’s 2008 Interview with Eric Enge About User-First & Holistic SEO is Still Relevant Today (and Tomorrow), a Hamsterdam History Lesson
In this Hamsterdam History lesson, we explore the holistic and user-first SEO principles from Vanessa Fox’s 2008 interview with Eric Enge. Read more
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Epistemic vs. Aleatoric Uncertainty in LLMs, via a Google DeepMind Paper, “To Believe or Not to Believe Your LLM,” & Why SEOs Should Care (Likely)
In this Hamsterdam Research, we’ll explain Google DeepMind’s paper “To Believe or Not to Believe Your LLM” and why it’s relevant to SEOs (likely). Read more