We’re an independent SEO company based in Orlando, Florida, offering custom audits and strategies.
If you’re looking for modern SEO services centered around user-first strategies and accounting for today’s AI-driven ranking systems and search experiences, going far beyond basic website optimizations to earn “qualified leads” that support your business goals, we’re it!
Ethan Lazuk Consulting, LLC is an independent SEO company run by myself, Ethan Lazuk, with support from my wife, Dania. I offer custom audits and strategies based on today’s best practices and user expectations. We blend cutting-edge SEO tactics with timeless fundamentals, always with a focus on KPIs that meet your specific goals.
We pay attention to everywhere your website shows up organically, from Google Search and other Google surfaces (Discover, SGE, Perspectives) to other search engines (Bing, DuckDuckGo, Ecosia), AI answer engines (Copilot, Perplexity, Brave), and AI chatbots (ChatGPT, Gemini, Claude).
As a specialized SEO consultant, I use AI to create efficiencies but only rely on people-first content. I’m generally opposed to using AI content verbatim. However, I’m focused on informing how AI answers summarize your business. As an example, here’s how Brave’s AI-generated answer describe my SEO services:
“Ethan Lazuk Consulting offers SEO services to help increase your brand awareness, “qualified” organic traffic, and conversions from Google Search, other search engines, as well as AI answer engines. The company provides custom audits and strategies, focusing on user-first SEO practices, creating helpful and people-first content that aligns with buyer’s journeys and business goals, and how machine learning and AI relate to SEO.”
– Brave AI-gen summary of our services
Well said. 😉
Get to know us!
We’re based in downtown Orlando, Florida, and work with clients across the U.S. and globally. The company is run by myself, Ethan Lazuk, an SEO strategist with over 8 years of agency experience who’s worked with 100+ clients, as well as my lovely wife, Dania Lazuk. (Plus our pup, Wuffiyah.)
Learn about our history, services, and philosophy in this video:
How I approach SEO consulting is I take a user-first approach, which is based on my learnings from 8+ years of experience in digital marketing agencies plus thousands of hours learning advanced SEO and AI knowledge on my own.
I specialize in holistic SEO audits and strategies that account for all the modern aspects of your online presence, including your website, social media, and brand or product coverage.
From individual tactics to complete strategies, my SEO work is designed to increase your brand awareness, qualified organic traffic, and conversions from Google Search, other search engines (Bing, DuckDuckGo), plus AI answer engines (Copilot, Perplexity) or chatbots (ChatGPT, Gemini).
My core suite of SEO services includes:
In addition, I offer specialized services, such as local SEO or for enterprises businesses.
I’m available to work with clients in the U.S. and worldwide, as well as locally in Orlando.
I started this independent SEO company in January 2024 with the goal of delivering the modern and user-focused services that I believe work best today but aren’t always practiced in agency settings.
My goal is also to help all people or businesses get access to quality SEO services for an affordable price.
I charge fair prices per audit, strategy, project, report, or milestone, to ensure your goals are fully met and we’re not limited by timelines or budgets. My general pricing breakdown is $100 to $200 per hour.
*I also offer free help to nonprofits as well as artists and musicians. No strings attached.
What sets my SEO services apart?
If you search on Google for “weekly SEO news,” you’ll often see this website in the top results.
That’s because I devote time to staying on top of industry trends and best practices (such as using AI for efficiencies) as well as honed in on classic SEO fundamentals.
That helps me deliver more effective results for clients that align with how search engines like Google work today (and tomorrow), not yesterday. 😉
I’m also assisted behind the scenes by my wife, Dania, and occasionally our rescue dog, Wuffiyah.
Here we all are recently on a walk:
Businesses we help
Because my SEO services are approach-driven and based on custom strategies for each client, I’m able to work with nearly all sizes and industries of businesses.
I also have a range of experience based on 8+ years working at different sizes of digital agencies. My main services page lists examples of the types of businesses and websites I’ve worked with.
I’m particularly adept at helping business with content audits and strategies, like selecting topics on the buyer’s journey, as well as companies in verticals that Google calls Your Money, Your Life (YMYL), where demonstrating expertise and earning user trust are at a premium.
Why you can trust us
“There are NO checklists, dishonest sales tactics, or generic strategies here. We not only don’t use old-school tricks or new-school spam tactics, we love to outperform competitors who do. 😉
Our SEO work focuses on client outcomes first with 100% custom strategies designed to meet your business goals using today’s latest trends plus timeless SEO fundamentals.”
– Ethan Lazuk
Industry mentions/lists
- Top SEO Companies in Orlando (Clutch)
- Orlando SEO Powerhouses: Drive Online Growth with These Top Firms (PRNews.io)
Explore our SEO services
I offer a range of SEO services that are custom to your business goals, including:
- Holistic SEO audits and strategies
- Local SEO
- Enterprise SEO
- International SEO
- Ecommerce SEO
- And more!
I prefer to work collaboratively with my clients, leveraging my knowledge of modern SEO with their industry knowledge to achieve the greatest organic search visibility and engagement with target audiences.
Our company story
Ethan Lazuk Consulting started in January 2024 as a way to deliver the type of quality SEO services that I believe have the most impact for meeting business goals based on how search engines (and AI answer engines) work today.
What makes us different?
It comes down to three reasons:
- Our understanding of today’s SEO best practices.
- Our forward-thinking approach to user-first optimizations.
- Our knowledge of working with all sizes and industries of businesses.
Here’s a quick overview of the benefits of working with us:
1) Single point of contact
I’m the person who audits your website, creates the strategy, implements the work (as needed). You get the convenience of talking with the same person every time.
2) Experience means results
I can recognize low-hanging fruit opportunities or complete certain work quickly to get results faster. That’s the benefit of working with someone who’s seen and done it before.
3) Current industry knowledge
I regularly post articles with SEO insights, including practical resources as well as current trends. The world of search is always evolving, whether it’s through generative AI l or updates to ranking systems. I stay on top of that to inform your SEO strategy with the latest knowledge.
4) Affordable rates
I strive to offer quality SEO work at affordable prices. I use a flat fee per project or milestone because this helps ensure we have can accomplish our goals without limitations.
Get in touch today for a consultation!
You can reach me directly at 1-813-557-9745 or ethan@ethanlazuk.com or using the form below:
Consultation form
The best way to learn how I can help is to share details so I can take a look and find opportunities that we can then discuss.
The form below goes to my email. I’ll reply as soon as possible!
You can also visit our company’s LinkedIn page, Facebook page, or Clutch profile for more information.
We’re located at 520 E. Church St., Apt. 1413, Orlando, FL, 32801 in Camden Lake Eola, which has conference rooms where I can meet with clients.
I’m also happy to connect on social:
Thanks for your interest, and I look forward to helping your business grow!
