If there’s one thing I learned from working for 8+ years at digital marketing agencies in Florida and elsewhere, it’s the value of specialized SEO knowledge.
I’m Ethan Lazuk, an independent SEO consultant in downtown Orlando.
I offer custom technical website audits and content strategies based on your business’s individual goals and audience needs.
What makes me different as an SEO provider is my breadth of expertise.
I help you use your marketing budget efficiently with modern and user-first SEO strategies that work for how search engines like Google and AI answer engines like Perplexity work today — not yesterday’s keyword-focused SEO.
My approach involves semantically relevant helpful content that aligns with your customer buyer’s journeys and how Google’s AI-driven ranking systems evaluate websites currently.
Going beyond simple backlink building or keyword rankings, my goals are to increase your brand awareness, “qualified” organic traffic, and conversions to grow your company’s reputation and revenue online for the long term.
My SEO services are holistic, focusing on helpful content, page experience, and E-E-A-T, plus other sources of organic visibility, like social media, video and image search, shopping features and knowledge panels, and digital PR.
Why can you trust me?
If you search on Google for “weekly SEO news,” you’ll often find my website in the top results. Here’s an example from April 8th, 2024:
The same is true if you search for “helpful, reliable, and people-first content,” which is how Google evaluates SEO content today.
That’s because I stay at the forefront of SEO knowledge and trends.
I spent years delivering SEO services to agency clients in Florida and across the world. Now I’m bringing specialized services the way I think works best to local Orlando businesses as an independent consultant.
My SEO services include:
- Custom strategies (technical, content, authority building)
- Content audits and calendars (topic research, optimizations)
- Technical website audits (indexing, Core Web Vitals)
- Authority building (digital PR, E-E-A-T, backlinks)
- Local SEO (Google Business Profiles, review management)
- Enterprise SEO (integrating SEO throughout the sales funnel)
- Ecommerce SEO (Google shopping graph, CRO)
- And much more!
I’m located in downtown Orlando near Lake Eola and can work with local businesses across Orange County. Get in touch today to learn more!
How much do I charge?
I prefer to charge per audit, report, strategy, project, or milestone along the way, as this helps ensure we can achieve your goals without being limited by hours or budgets.
This breaks down to an average hourly rate of around $100 to $200 per hour.
I also offer free help to artists, creatives, or musicians and nonprofits. No strings attached.
What makes me different?
I pride myself on approaching SEO the right way to benefit people based on a combination of industry knowledge, experience, and ethics.
I recently looked at some other SEO providers ranking in Google for “Orlando” searches. Many weren’t specialists (inflated credentials), or they weren’t even local to Florida or the U.S. (fake listings).
That kind of deception is partly why I decided to start my own company — to offer honest and ethical SEO services that use today’s best practices but are affordable to everyday businesses.
I never use old-school tricks, new-school spam tactics, or generic checklists. These not only don’t align with how search engines work today but they’re unlikely to have long-term benefits for your business.
What I follow is a modern people-first approach that satisfies users, builds trust in your brand, and achieves your business goals.
I encourage you to visit my blog to see how I think about SEO.
How I work as a consultant
My approach to SEO services is a little different than some other SEO providers you’ll find in the Orlando area.
I’m a specialized SEO with years of agency experience and advanced knowledge of current best practices. I also create unique strategies based on how search engines work now (not what worked years ago).
In short, Google Search uses sophisticated AI-based ranking systems today that can understand content relevance and user intent far better than in the past.
There’s also a growing variety of generative AI features to account for, as well as more constantly volatile rankings.
No longer does it work to go after individual ranking factors, like targeting keywords or building backlinks.
To have SEO success today requires a holistic strategy built on user-first principles that seek to grow brand authority and audience trust.
Unlike paid ads, SEO is also a long-term investment that can build sustainable traffic and benefit your other marketing efforts and larger business goals.
Why I enjoy working with Orlando businesses
The best SEO strategies are based on a solid understanding of your business.
When I can visit your location, it’s easier to learn about your products to build a custom strategy to reach your audience.
I also love to work with people in my community.
I grew up in small towns in Montana, but the Sunshine State has been my home for over 10 years, including Fort Myers, Tampa, Key West, Gainesville, and Orlando.
Every city in Florida has its special qualities, but Orlando has charm.
I enjoy its mix of people and communities, whether it’s businesses around East End Market, Mills Avenue, the Milk District, Parramore, or downtown.
Get in touch. Let’s build a strategy for your business!
The best way to learn how I can help is to get in touch and share some details with me. The form below goes straight to my email. I’ll be glad to take a look and identify opportunities for us to discuss.
You can also reach me directly at 813-557-9745 or connect with me on social media:
I look forward to helping your business grow.
