I couldn’t draw a picture or hum a tune to save my life, but artistry runs in my family.
While I may not be an artist, I deeply appreciates creative ventures. If you look through my website, you’ll see a ton of film and music references.
I create custom images for my blog posts, and end every one of them with a musical track.
I run an independent consulting business based in Orlando, Florida, called Ethan Lazuk Consulting, LLC. We offer website audits and other SEO and content services for brands and businesses.
As a way to give back, I offer 100% free SEO help for artists, creatives, and musicians.
Whether you’re a painter looking to showcase your work on Google, or a band wanting to make it easier for fans to find showtimes on your website, I’m happy to help you!
What is SEO?
If you’re not familiar with SEO, it’s basically about making sure your online presence is the best it can be for your audience, so they can easily find you on Google Search, Bing, DuckDuckGo, and other search engines. Social media can be a part of it as well, as can videos on YouTube.
Here’s an SEO guide, if you’d like to learn more of the basics. I’ve also got a glossary of terms to you can learn the lingo.
Why might an artist need SEO?
You can look on my main services page for more details, but here are a few of the ways SEO can help you:
- Setting up Google Search Console or Google Analytics to measure performance of your current website.
- Making sure your website’s pages and socials are appearing in organic search results (indexing).
- Optimizing website pages to show up for relevant searches (queries) to reach the right audience, especially if someone is searching for you by name or even your genre or type of art.
- Improving how your branding appears in search results, like maybe in a knowledge panel or even Google Image Search.
- Ensuring your website is usable on mobile devices (mobile friendliness).
- Fixing any technical issues that may hinder the user’s experience on the website or a search engine’s ability to crawl and index it.
- Planning for the future of search that integrates generative AI into results.
- Optimizing your ecommerce experience for selling merch to fans.
I also recently created a blog article with SEO tips for artists to help you get started!
Why am I volunteering SEO services?
Before I became an SEO, I worked in the nonprofit space. That love of volunteer work has never left me. (I also help non-profits.) I’m also a fanatic for music and art, listening to hours of music all day as I work, and checking out art galleries whenever I can.
The other thing is you never stop learning and getting better as an SEO, so by helping you, I get experience, as well. It’s a win-win-win scenario.
You can read more about my background on my about page. I’ve been a digital marketer since 2015 and started my own consulting business in 2024.
Feel free to text me at 813-557-9745 or connect on social:
Cheers!
