Ethan Lazuk
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A History of Listicles, Specifically in the SEO/GEO Space: A Hamsterdam History Lesson
A History of Listicles, Specifically in the SEO/GEO Space: A Hamsterdam History Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed (or haven’t) since. In…
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What Makes a Webpage a Good Candidate Source for AI Overviews and AI Mode? A Case Study Using My NYC Consulting Page
What Makes a Webpage a Good Candidate Source for AI Overviews and AI Mode? A Case Study Using My NYC Consulting Page Are you curious what makes a webpage a good source candidate for AI Overviews and AI Mode answers? Let’s look at a case study using a page from my website. On July 31,…
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The AI Assistant Is Part of the Search Journey: What New Research, “Role of Personality in Conversational Information Seeking,” Means for SEO/GEO (Hamsterdam Research)
The AI Assistant Is Part of the Search Journey: What New Research, “Role of Personality in Conversational Information Seeking,” Means for SEO/GEO (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore…
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Let’s Talk About “Brand Positioning” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
In this first Hamsterdam Marketing lesson, we’ll talk about personas, how to create them, and how they apply to SEO strategies and content creation.
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🐹 Hamsterdam Part 140: Weekly SEO/GEO News Recap (8/8 to 8/14, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 8/8 to 8/14, 2026.
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AI-Generated Content Loses Its Luster: A Cautionary Tale of Mount AI
AI-Generated Content Loses Its Luster: A Cautionary Tale of Mount AI I worked with a brand a few years ago that generated thousands of articles with AI automation. I still have access to their GSC, so I took a look back recently to see how that turned out. This is what happened to their Google…
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A People-First SEO/GEO View of Optimizing for Agents
A People-First SEO/GEO View of Optimizing for Agents I’m a people-first SEO/GEO practitioner. People-first SEO means that all optimizations are done primarily for the benefit of users first with search engine visibility as a secondary benefit. But as far as GEO is concerned, where does that leave us with AI visibility from agents? It’s a…
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The Enduring (and Returning) Relevance of Yelp for Local SEO/GEO: A Hamsterdam History Lesson
The Enduring (and Returning) Relevance of Yelp for Local SEO/GEO: A Hamsterdam History Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed (or haven’t) since.…
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Extractability for AI Assistants: 11 Tips for SEO/GEO Content Creation
Extractability for AI Assistants: 11 Tips for SEO/GEO Content Creation Extractability refers to how easily AI assistants can understand useful passages from your content and use them as part of AI-generated answers. Another way to think about extractability is as part of a broader content retrieval pipeline, with five steps. Here is the process your…
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The Prompt Isn’t Always the Query: What Conversation Context Means for SEO and GEO (Hamsterdam Research)
The Prompt Isn’t Always the Query: What Conversation Context Means for SEO and GEO (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search…
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🐹 Hamsterdam Part 139: Weekly SEO/GEO News Recap (8/1 to 8/7, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 8/1 to 8/7, 2026.
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Analyzing Log Files for GEO Insights (Using Prompt-Tracking Tools)
Analyzing Log Files for GEO Insights (Using Prompt-Tracking Tools) “Log files” refers to server access logs, which are records of requests processed and recorded by a web server or related infrastructure. Whenever a search-engine or AI crawler requests a page or resource, the server may record information such as the requested URL, date and time,…
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The Renaissance of the Meta Description: A Hamsterdam History Lesson
The Renaissance of the Meta Description: A Hamsterdam History Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed (or haven’t) since. In this edition, we’re…
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How to Track Prompts for Different Geographic Locations (GEO Strategy)
How to Track Prompts for Different Geographic Locations (GEO Strategy) Whether you run a local business or a global brand, you may need to track prompts across different geographic locations as part of your GEO strategy. In this quick guide, I’ll explain the different ways you can structure and organize location-based prompt tracking. And here’s…
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The Connection Between Social Media and SEO/GEO Strategies in 2026 (A Follow-Up)
The Connection Between Social Media and SEO/GEO Strategies in 2026 (A Follow-Up) A couple of years ago, I wrote a longer-form blog post called “Is Social Media Content Ranking More In Google Search? And Why The Overlap of Social & SEO Matters.” Consider this article a follow-up to that one, but with a greater emphasis…
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Exploring “GuidedRAG: Semantic Steering of Retrieval-Augmented Generation” and Why SEO/GEO Professionals Should Care (Hamsterdam Research)
Exploring “GuidedRAG: Semantic Steering of Retrieval-Augmented Generation” and Why SEO/GEO Professionals Should Care (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to a new edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn just what the heck they’re talking about and explore their hypothetical implications for the…
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How to Audit and Expand Your Prompt-Tracking Setup With AI (Practical GEO Advice)
How to Audit and Expand Your Prompt-Tracking Setup With AI (Practical GEO Advice) This won’t be a comprehensive guide to prompt selection. There are already some great articles out there for that. (See Aleyda’s guide, for example.) Rather, this article will be a high-level overview of how to audit and expand the prompts in your…
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🐹 Hamsterdam Part 138: Weekly SEO/GEO News Recap (7/25 to 7/31, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 7/25 to 7/31, 2026.
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What a 2008 Bus Ad Teaches Us About Offline Marketing and SEO/GEO Today, a Hamsterdam History Lesson
What a 2008 Bus Ad Teaches Us About Offline Marketing and SEO/GEO Today, a Hamsterdam History Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed…
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Using Fanout Queries to Come Up with Content Topic Ideas for GEO Strategies (A Practical Guide)
Using Fanout Queries to Come Up with Content Topic Ideas for GEO Strategies (A Practical Guide) When you type a prompt into an AI assistant like ChatGPT, it doesn’t search your prompt verbatim. It breaks it down into subqueries (called fanout queries) to ground its answer in a web search (assuming it does one). These…