Ethan Lazuk
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Comparing Different Methodologies for GEO Across ChatGPT, AI Mode, and AI Overviews (Based on Sources in Prompt-Tracking Data)
Comparing Different Methodologies for GEO Across ChatGPT, AI Mode, and AI Overviews (Based on Sources in Prompt-Tracking Data) There’s no single “GEO content strategy” to rule them all. AI platforms such as ChatGPT, AI Mode, and AI Overviews retrieve different sources to support their generated responses. That means you need a holistic content portfolio if…
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Exploring “Scalable In-context Ranking with Generative Models,” a Google Research Paper, & Why SEO/GEO Professionals Should Care (A Hamsterdam Research Post)
Exploring “Scalable In-context Ranking with Generative Models,” a Google Research Paper, & Why SEO/GEO Professionals Should Care (A Hamsterdam Research Post) By Ethan Lazuk Last updated: Welcome to a new edition of Hamsterdam Research! 🐹 If you’re new here, this is where we look at recent AI research papers to learn just what the heck…
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The Enduring Value of Multimodal Content for Google Search (and AI Assistants), a Hamsterdam History Lesson
The Enduring Value of Multimodal Content for Google Search (and AI Assistants), a Hamsterdam History Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! In case you’re new here, this is a series of posts where we look at vintage SEO articles to celebrate their contributors, gain historical knowledge, and discuss…
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🐹 Hamsterdam Part 137: Weekly SEO/GEO News Recap (7/18 to 7/24, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 7/18 to 7/24, 2026.
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How to Strategize Around UGC Sources in Prompt-Tracking Tools (Actionable Takeaways for GEO)
How to Strategize Around UGC Sources in Prompt-Tracking Tools (Actionable Takeaways for GEO) I’ve long been writing about the importance of organic social media for SEO strategies, based on the visibility UGC got in Google’s SERPs. But nowadays we have a new reason to focus on UGC: GEO strategies for AI visibility. You can look…
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How to Approach Editorial Sources in Prompt-Tracking Tools (An Earned Media Strategy for GEO)
How to Approach Editorial Sources in Prompt-Tracking Tools (An Earned Media Strategy for GEO) If you’re using a prompt-tracking tool like Peec AI or Profound, you’ve probably seen Editorial domain types among the sources contributing to the chats associated with the prompts you’re tracking. Editorial sources generally include news publications, industry websites, magazines, and other…
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How to Find Reddit Opportunities for GEO Using Prompt-Tracking Data (Practical Insights)
How to Find Reddit Opportunities for GEO Using Prompt-Tracking Data (Practical Insights) Reddit is a commonly retrieved source domain in AI assistant answers (even if its referral traffic is comparatively low): Just look at my website’s AI visibility data for a set of 50 tracked SEO/GEO-themed prompts in Peec AI: Reddit is the fourth highest…
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How GEO Integrates into Broader Digital Marketing Strategies
How GEO Integrates into Broader Digital Marketing Strategies This post is a bit of a test … but I also think it’s a topic worth exploring. Why is it a test? Well, I did another post about how to come up with content ideas using Peec AI, and this topic came out of that research.…
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How to Find Content Ideas in Peec AI (An Owned Content Strategy)
How to Find Content Ideas in Peec AI (An Owned Content Strategy) There are two primary types of content in GEO strategies: owned content and earned content. In this post, we’ll focus on owned content opportunities, like finding topics for your own blog. If you’re new to Peec AI, I wrote a comprehensive guide that…
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A Complete Guide to Using Peec AI (with Actionable Takeaways)
A Complete Guide to Using Peec AI (with Actionable Takeaways) Peec AI is an AI visibility tool where you (as the user) track prompts for your brand (or client) across different AI assistants (like ChatGPT, AI Mode, AI Overviews, Gemini, or Claude) and record metrics like visibility (mentions) in resulting chats as part of a…
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I Worked at Peec AI for 3 Weeks and Got Fired. This Is My Story. #MentalHealthAwareness
I Worked at Peec AI for 3 Weeks and Got Fired. This Is My Story. #MentalHealthAwareness If you’re looking for a juicy story, this isn’t it. I have nothing but kind words for the Peec AI team. When I was hired as an AI Search Strategist at Peec AI in late June 2026, it was…
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My Approach to GEO, and How It’s Different (Or Not) from SEO
My Approach to GEO, and How It’s Different (Or Not) from SEO I recently wrote an article about Google’s “Optimizing your website for generative AI features on Google Search” document, in which I described what I think about the guidance in relation to my approach to SEO/GEO. In this article, I’d like to talk more…
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What I Think About Google’s “Optimizing your website for generative AI features on Google Search” Guidance
What I Think About Google’s “Optimizing your website for generative AI features on Google Search” Guidance It’s been a while since I’ve written a blog post on my website. This is partly because my current job as VP of digital marketing takes a lot of my time and focus. Having said that, I felt like…
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🐹 Hamsterdam Part 136: Weekly SEO, AI & Marketing News Recap (2/7 to 2/13, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 2/7 to 2/13, 2026.
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🐹 Hamsterdam Part 135: Weekly SEO & AI News Recap (1/31 to 2/6, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 1/31 to 2/6, 2026.
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🐹 Hamsterdam Part 134: Weekly SEO & AI News Recap (1/24 to 1/30, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 1/24 to 1/30, 2026.
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🐹 Hamsterdam Part 133: Weekly SEO & AI News Recap (1/17 to 1/23, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 1/17 to 1/23, 2026.
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🐹 Hamsterdam Part 132: Weekly SEO & AI News Recap (1/10 to 1/16, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 1/10 to 1/16, 2026.
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🐹 Hamsterdam Part 131: Weekly SEO & AI News Recap (1/3 to 1/9, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 1/3 to 1/9, 2026.
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🐹 Hamsterdam Part 130: Weekly SEO & AI News Recap (12/27, 2025 to 1/2, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 12/27, 2025 to 1/2, 2026.