Ethan Lazuk
-
Let’s Talk About “Processing Fluency” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
Let’s Talk About “Processing Fluency” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This time, we’ll be looking…
-
How Does Comparison Content Affect AEO Rankings? A Tales from the Query Post
How Does Comparison Content Affect AEO Rankings? A Tales from the Query Post This article is part of a series for my blog called “Tales from the Query,” where I look at a random query in GSC or BWT and write a blog post about it. Today’s query is: “how does comparison content affect aeo…
-
Exploring “CORE: Coarse-to-Fine Search with Context Management for Deep Research” for SEO/GEO Insights: A Hamsterdam Research Post
Exploring “CORE: Coarse-to-Fine Search with Context Management for Deep Research” for SEO/GEO Insights: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of…
-
Exploring “Collaborative Search Meets Large Language Models: An Empirical Study” for SEO/GEO Insights: A Hamsterdam Research Post
Exploring “Collaborative Search Meets Large Language Models: An Empirical Study” for SEO/GEO Insights: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of…
-
🐹 Hamsterdam Part 152: Weekly SEO/GEO News Recap (10/31 to 11/6, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 10/31 to 11/6, 2026.
-
Entities Talked About in 2010 and What Still Applies Today (A Hamsterdam History Lesson)
Entities Talked About in 2010 and What Still Applies Today (A Hamsterdam History Lesson) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed (or haven’t) since.…
-
What Months of AI Research Taught Me About SEO/GEO: 7 Themes and Practical Lessons (A Hamsterdam Research Post)
What Months of AI Research Taught Me About SEO/GEO: 7 Themes and Practical Lessons (A Hamsterdam Research Post) By Ethan Lazuk Last updated: Welcome to a special edition of Hamsterdam Research! 🐹 This is typically where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for…
-
How Marketing Theories Connect to Explain Brand Discovery and Decision-Making in the Age of AI Search: A Hamsterdam Marketing Lesson
How Marketing Theories Connect to Explain Brand Discovery and Decision-Making in the Age of AI Search: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to a special edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context…
-
Let’s Talk About “Construal Level Theory” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
Let’s Talk About “Construal Level Theory” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This time, we’ll be…
-
How to Write a Blog Post for AI Search Visibility and Citations: A Tales from the Query Post
How to Write a Blog Post for AI Search Visibility and Citations: A Tales from the Query Post This article is part of a series for my blog called “Tales from the Query,” where I look at a random query in GSC or BWT and write a blog post about it. Today’s query is: “how…
-
Exploring “Does the Citation Matter? Quality, Grounding, and Physician-Rubric Accuracy of Google’s AI Overviews for Medical Information” for SEO/GEO Insights: A Hamsterdam Research Post
Exploring “Does the Citation Matter? Quality, Grounding, and Physician-Rubric Accuracy of Google’s AI Overviews for Medical Information” for SEO/GEO Insights: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore…
-
Exploring “Predicting What Answer Engines Cite: Open Decision Models, Rerankers and a Distilled 4B Student on Ten Engines under Controlled Retrieval” for SEO/GEO Insights: A Hamsterdam Research Post
Exploring “Predicting What Answer Engines Cite: Open Decision Models, Rerankers and a Distilled 4B Student on Ten Engines under Controlled Retrieval” for SEO/GEO Insights: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re…
-
🐹 Hamsterdam Part 151: Weekly SEO/GEO News Recap (10/24 to 10/30, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 10/24 to 10/30, 2026.
-
How to Interview a Web/Dev Professional for SEO/GEO Tasks
How to Interview a Web/Dev Professional for SEO/GEO Tasks Sometimes SEO/GEO professionals need to work with web developers to implement our strategies. This can be for technical audit findings or even adding content to the website, depending on how the site is built. I’m working with a client now whose site needed web/dev support for…
-
Let’s Talk About “Information Foraging Theory” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
Let’s Talk About “Information Foraging Theory” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This time, we’ll be…
-
The Enduring Importance of Micro-Moments (A Hamsterdam History Lesson)
The Enduring Importance of Micro-Moments (A Hamsterdam History Lesson) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed (or haven’t) since. In this edition, we’ll be…
-
What Types of Media Coverage Are Most Valuable for GEO? A Tales from the Query Post
What Types of Media Coverage Are Most Valuable for GEO? A Tales from the Query Post This article is part of a series for my blog called “Tales from the Query,” where I look at a random query in GSC or BWT and write a blog post about it. Today’s query is: “what types of…
-
Summarizing “What the Author Wrote, What the Agent Reads: Silent Cue Loss in Enterprise Document Ingestion”: A Hamsterdam Research Post
Summarizing “What the Author Wrote, What the Agent Reads: Silent Cue Loss in Enterprise Document Ingestion”: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for…
-
Summarizing “Can AI Chat Replace Traditional Search? Evidence from a RAG-based Live Events Experiment”: A Hamsterdam Research Post
Summarizing “Can AI Chat Replace Traditional Search? Evidence from a RAG-based Live Events Experiment”: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future…
-
🐹 Hamsterdam Part 150: Weekly SEO/GEO News Recap (10/17 to 10/23, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 10/17 to 10/23, 2026.