Ethan Lazuk
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“It’s Not What You Say – It’s What Others Say About You” (A Hamsterdam History Lesson)
“It’s Not What You Say – It’s What Others Say About You” (A Hamsterdam History Lesson) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed (or…
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Why Do GEO Visibility Scores Change When You Run the Same Prompt More than Once? A Tales from the Query Post
Why Do GEO Visibility Scores Change When You Run the Same Prompt More than Once? A Tales from the Query Post This article is part of a series for my blog called “Tales from the Query,” where I look at a random query in GSC and write a blog post about it. Today’s query is:…
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Evaluating “The Fellowship of the Query: Learning Retrieval Actions” for SEO/GEO Insights: A Hamsterdam Research Post
Evaluating “The Fellowship of the Query: Learning Retrieval Actions” for SEO/GEO Insights: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search…
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Summarizing “Query Implied Generative Engine Optimization”: A Hamsterdam Research Post
Summarizing “Query Implied Generative Engine Optimization”: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search and SEO/GEO strategies. This time, we’ll…
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🐹 Hamsterdam Part 146: Weekly SEO/GEO News Recap (9/19 to 9/25, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 9/19 to 9/25, 2026.
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Let’s Talk About “Segmentation” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
Let’s Talk About “Segmentation” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This time, we’ll be looking at…
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The Origins of Chunking Content (Viewed Through an SEO/GEO Lens)
The Origins of Chunking Content (Viewed Through an SEO/GEO Lens) In the mythbusting section of its “Optimizing your website for generative AI features on Google Search” guidance, Google’s authors say: “Chunking” content: There’s no requirement to break your content into tiny pieces for AI to better understand it. Google systems are able to understand the nuance…
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The Origins of Microsoft’s Instant Answers and Its Modern-Day Parallels with Copilot Search (A Hamsterdam History Lesson)
The Origins of Microsoft’s Instant Answers and Its Modern-Day Parallels with Copilot Search (A Hamsterdam History Lesson) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed…
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Should You Link to Third-Party Sources to Boost Extractability? A Tales from the Query Post
Should You Link to Third-Party Sources to Boost Extractability? A Tales from the Query Post This article is part of a series for my blog called “Tales from the Query,” where I look at a random query in GSC and write a blog post about it. Today’s query is: “should i link to third-party sources…
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Reviewing “Evaluating Brand Retrieval and Ranking in Large Language Model Recommendations” for SEO/GEO Insights: A Hamsterdam Research Post
Reviewing “Evaluating Brand Retrieval and Ranking in Large Language Model Recommendations” for SEO/GEO Insights: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future…
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Evaluating “Characterizing Web Search by Conversational LLM Agents” for SEO/GEO Insights: A Hamsterdam Research Post
Evaluating “Characterizing Web Search by Conversational LLM Agents” for SEO/GEO Insights: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search and…
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🐹 Hamsterdam Part 145: Weekly SEO/GEO News Recap (9/12 to 9/18, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 9/12 to 9/18, 2026.
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The Origins of Entities: How Knowledge Graphs and Semantic Search Shaped Search Engines
The Origins of Entities: How Knowledge Graphs and Semantic Search Shaped Search Engines Before we understand the origins of entities, we must understand the problem: words can mean different things. Jaguar can refer to an animal, a car brand, or an NFL team player. Or where I live can go by NYC, New York City,…
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Let’s Talk About “Brand Equity” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
Let’s Talk About “Brand Equity” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This time, we’ll be looking…
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What Percentage of Search Traffic Does Perplexity Get? A Tales from the Query Post
What Percentage of Search Traffic Does Perplexity Get? A Tales from the Query Post This article is part of a new series for my blog called “Tales from the Query,” where I look at a random query in GSC and write a blog post about it. Today’s query is: “how much % of search traffic…
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The “Third Browser” Revisited: Web Design in the Age of AI (A Hamsterdam History Lesson)
The “Third Browser” Revisited: Web Design in the Age of AI (A Hamsterdam History Lesson) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed (or haven’t)…
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What Does Your GEO Visibility Score Actually Measure? Why Prompt Selection Matters (Hamsterdam Research)
What Does Your GEO Visibility Score Actually Measure? Why Prompt Selection Matters (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search and SEO/GEO…
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Does Language Change What AI Search Considers Authoritative? Lessons From 1,920 AI Overview Queries (Hamsterdam Research)
Does Language Change What AI Search Considers Authoritative? Lessons From 1,920 AI Overview Queries (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search…
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The Importance of SEO/GEO and Dev Team Collaboration
The Importance of SEO/GEO and Dev Team Collaboration I was speaking with one of my consulting clients the other day. They work in-house as an SEO director and I advise their team on SEO/GEO strategies. They told me about a site migration that went awry. The developers changed the domain and added a sitewide redirect,…
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🐹 Hamsterdam Part 144: Weekly SEO/GEO News Recap (9/5 to 9/11, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 9/5 to 9/11, 2026.