Ethan Lazuk
-
What Has Pandu Nayak Said About Page-Level Rankings? A Tales from the Query Post
What Has Pandu Nayak Said About Page-Level Rankings? A Tales from the Query Post This article is part of a new series for my blog called “Tales from the Query,” where I look at a random query in GSC and write a blog post about it. Today’s query is: “pandu nayak page level rankings.“ I…
-
How Many Times Should You Ask an AI Assistant the Same Question? Research Into Measuring AI Visibility (Hamsterdam Research)
How Many Times Should You Ask an AI Assistant the Same Question? Research Into Measuring AI Visibility (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the…
-
Why Relevance Isn’t Enough for AI Search: The Importance of Answerability (Hamsterdam Research)
Why Relevance Isn’t Enough for AI Search: The Importance of Answerability (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search and SEO/GEO strategies.…
-
🐹 Hamsterdam Part 143: Weekly SEO/GEO News Recap (8/29 to 9/4, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 8/29 to 9/4, 2026.
-
How Do You Build Entity Authority So AI Assistants Stop Confusing Your Brand with Similar Names? A Tales from the Query Post
How Do You Build Entity Authority So AI Assistants Stop Confusing Your Brand with Similar Names? A Tales from the Query Post This article will be the first in a new series for my blog called “tales from the query,” where I look at a random query in GSC and write a blog post about…
-
Let’s Talk About “Fluency” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
Let’s Talk About “Fluency” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This time, we’ll be looking at…
-
How to Optimize Your Google Business Profile for Local SEO/GEO (And Why That’s Only the Beginning)
How to Optimize Your Google Business Profile for Local SEO/GEO (And Why That’s Only the Beginning) This article is not simply about “how to optimize your Google Business Profile” but more so about optimizing your local business as an entity across the web, with GBP as the starting point. Your GBP is an important visibility…
-
16 Years Later, the SEO-PR Partnership is Stronger than Ever: A Hamsterdam History Lesson
16 Years Later, the SEO-PR Partnership is Stronger than Ever: A Hamsterdam History Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed (or haven’t) since.…
-
Let’s Talk About “Cold Email Outreach Strategies” in the Context of SEO/GEO Services: A Hamsterdam Marketing Lesson
Let’s Talk About “Cold Email Outreach Strategies” in the Context of SEO/GEO Services: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This time,…
-
Examining New Research, “Less can be More: Relieving RAG Bottlenecks via Evidence Frontloading and Pressure-Adaptive Budgeting,” for SEO/GEO Insights (Hamsterdam Research)
Examining New Research, “Less can be More: Relieving RAG Bottlenecks via Evidence Frontloading and Pressure-Adaptive Budgeting,” for SEO/GEO Insights (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications…
-
🐹 Hamsterdam Part 142: Weekly SEO/GEO News Recap (8/22 to 8/28, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 8/22 to 8/28, 2026.
-
How to Optimize for a Knowledge Panel on Google (And Why That’s Only the Beginning)
How to Optimize for a Knowledge Panel on Google (And Why That’s Only the Beginning) Come for the knowledge panel optimization tips, stay for the entity corroboration lesson. Google’s entity layer is becoming part of the AI search interface, not merely a traditional SERP feature. Ahrefs documented examples where entities mentioned inside AI Mode responses…
-
Findings from 2,594 ChatGPT Fanout Queries
Findings from 2,594 ChatGPT Fanout Queries Fanout queries are the subqueries that an AI assistant searches (when it performs web search) based on the user’s prompt. Most major AI assistants use fanout queries, like ChatGPT, Gemini, AI Overviews, AI Mode, Claude, etc. Being relevant for fanout queries can help make your content an eligible source…
-
Query Fanout as an Entity Optimization Strategy for AI Search
Query Fanout as an Entity Optimization Strategy for AI Search I’ve written before about how entity optimization for AI search isn’t a checklist of tactics but rather a holistic process that involves reducing ambiguity and increasing retrievability for your brand’s key entities. One method you can use to uncover entity relationships to optimize toward is…
-
Let’s Talk About “Mental Availability” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
Let’s Talk About “Mental Availability” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This week, we’ll be looking…
-
SEO Still Remains A Viable Marketing Strategy For Anyone: A Hamsterdam History Lesson
SEO Still Remains A Viable Marketing Strategy For Anyone: A Hamsterdam History Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed (or haven’t) since. In…
-
Examining New Research, “AI in Search Reduces Publisher Referrals Without Improving User Experience: Experimental Evidence,” for SEO/GEO Insights (Hamsterdam Research)
Examining New Research, “AI in Search Reduces Publisher Referrals Without Improving User Experience: Experimental Evidence,” for SEO/GEO Insights (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for…
-
🐹 Hamsterdam Part 141: Weekly SEO/GEO News Recap (8/15 to 8/21, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 8/15 to 8/21, 2026.
-
Let’s Talk About “Differentiation” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
Let’s Talk About “Differentiation” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This week, we’ll be looking at…
-
Entity Optimization for AI Search: Reducing Ambiguity and Increasing Retrievability
Entity Optimization for AI Search: Reducing Ambiguity and Increasing Retrievability Entity optimization for AI search isn’t a checklist of SEO/GEO tactics; it’s a holistic process centered around reducing ambiguity and increasing retrievability for your brand’s key entities. When you optimize an entity (like your brand name) for AI search, you help search engines and AI…