Ethan Lazuk
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How to Structure SEO/GEO Deliverables: My Personal Tips
How to Structure SEO/GEO Deliverables: My Personal Tips I completed a couple of deliverables for some consulting clients this week, and in looking at the finished products, it got me thinking about how my style of deliverables has changed since I was first starting out as an SEO. In the early days, I thought the…
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Generating “SEO Article Topics.” A Tales from the Query Post
Generating “SEO Article Topics.” A Tales from the Query Post This article is part of a series for my blog called “Tales from the Query,” where I look at a random query in GSC or BWT and write a blog post about it. Today’s query is: “give me seo article topics for [redacted] a tax,…
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The Dynamism of Google’s SERP (A Hamsterdam History Lesson)
The Dynamism of Google’s SERP (A Hamsterdam History Lesson) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed (or haven’t) since. In this edition, we’ll be…
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Summarizing “Twenty Days Later: A Pre-Registered Test of History-Based Forecasts of Brand Mentions in Gemini Answers”: A Hamsterdam Research Post
Summarizing “Twenty Days Later: A Pre-Registered Test of History-Based Forecasts of Brand Mentions in Gemini Answers”: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for…
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Summarizing “Understanding ChatGPT Citations: Evidence from Production Web Search Across Model Generations”: A Hamsterdam Research Post
Summarizing “Understanding ChatGPT Citations: Evidence from Production Web Search Across Model Generations”: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search…
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🐹 Hamsterdam Part 149: Weekly SEO/GEO News Recap (10/10 to 10/16, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 10/10 to 10/16, 2026.
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Let’s Talk About “Consideration Sets” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
Let’s Talk About “Consideration Sets” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This time, we’ll be looking…
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How to Target “Qualified” Leads with SEO/GEO (A Client’s Guide)
How to Target “Qualified” Leads with SEO/GEO (A Client’s Guide) I was speaking with a client the other day and they told me how they’ve worked with providers of different marketing services before, like paid ads, and the result was that their phone began ringing more with leads, but none of them were qualified leads,…
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Let’s Talk About “Double Jeopardy Law” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
Let’s Talk About “Double Jeopardy Law” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This time, we’ll be…
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What To Do If You Have “No Secondary Keywords Available.” A Tales from the Query Post
What To Do If You Have “No Secondary Keywords Available.” A Tales from the Query Post This article is part of a series for my blog called “Tales from the Query,” where I look at a random query in GSC or BWT and write a blog post about it. Today’s query is: “no secondary keywords…
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The Importance of Understanding Your SEO/GEO Deliverables (A Client’s Guide)
The Importance of Understanding Your SEO/GEO Deliverables (A Client’s Guide) I was speaking with a potential client the other day, and they told me how they’ve worked with two separate SEO providers for their healthcare business. However, they didn’t fully understand what those providers were doing for them or what results they’d gotten. In the…
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Summarizing “Learning Multi-Step Query Rewriting via Corpus Feedback for Conversational Search”: A Hamsterdam Research Post
Summarizing “Learning Multi-Step Query Rewriting via Corpus Feedback for Conversational Search”: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search and…
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Summarizing “Does Document Structure Help Dense Retrieval? A Placebo-Controlled Ablation of Four Mechanisms Across Two Corpora”: A Hamsterdam Research Post
Summarizing “Does Document Structure Help Dense Retrieval? A Placebo-Controlled Ablation of Four Mechanisms Across Two Corpora”: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for…
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🐹 Hamsterdam Part 148: Weekly SEO/GEO News Recap (10/3 to 10/9, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 10/3 to 10/9, 2026.
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How to Measure Traffic from Perplexity. A Tales from the Query Post
How to Measure Traffic from Perplexity. A Tales from the Query Post This article is part of a series for my blog called “Tales from the Query,” where I look at a random query in GSC or BWT and write a blog post about it. Today’s query is: “is possible to know how much traffic…
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Let’s Talk About “Associative Networks” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
Let’s Talk About “Associative Networks” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This time, we’ll be looking…
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The Value of Exact Match Domains (A Hamsterdam History Lesson)
The Value of Exact Match Domains (A Hamsterdam History Lesson) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed (or haven’t) since. In this edition, we’ll…
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Summarizing “System Attribution in LLM Brand Recommendations: Single Responses Identify the System, Aggregated Brand Profiles Do Not Transfer”: A Hamsterdam Research Post
Summarizing “System Attribution in LLM Brand Recommendations: Single Responses Identify the System, Aggregated Brand Profiles Do Not Transfer”: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical…
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Summarizing “Conversational Capture: A Trajectory-Level Framework for Evaluating Generative Engine Optimization in Multi-turn Human-Agent Interaction”: A Hamsterdam Research Post
Summarizing “Conversational Capture: A Trajectory-Level Framework for Evaluating Generative Engine Optimization in Multi-turn Human-Agent Interaction”: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the…
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🐹 Hamsterdam Part 147: Weekly SEO/GEO News Recap (9/26 to 10/2, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 9/26 to 10/2, 2026.