Ethan Lazuk
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Summarizing “Conversational Capture: A Trajectory-Level Framework for Evaluating Generative Engine Optimization in Multi-turn Human-Agent Interaction”: A Hamsterdam Research Post
Summarizing “Conversational Capture: A Trajectory-Level Framework for Evaluating Generative Engine Optimization in Multi-turn Human-Agent Interaction”: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the…
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🐹 Hamsterdam Part 147: Weekly SEO/GEO News Recap (9/26 to 10/2, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 9/26 to 10/2, 2026.
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Google Quality Rater Guidelines Lowest Quality Page “Beneficial Purpose” Explained. A Tales from the Query Post
Google Quality Rater Guidelines Lowest Quality Page “Beneficial Purpose” Explained. A Tales from the Query Post This article is part of a series for my blog called “Tales from the Query,” where I look at a random query in GSC or BWT and write a blog post about it. Today’s query is: “google rater guidelines…
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Let’s Talk About “Category Entry Points” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
Let’s Talk About “Category Entry Points” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This time, we’ll be…
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“It’s Not What You Say – It’s What Others Say About You” (A Hamsterdam History Lesson)
“It’s Not What You Say – It’s What Others Say About You” (A Hamsterdam History Lesson) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed (or…
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Why Do GEO Visibility Scores Change When You Run the Same Prompt More than Once? A Tales from the Query Post
Why Do GEO Visibility Scores Change When You Run the Same Prompt More than Once? A Tales from the Query Post This article is part of a series for my blog called “Tales from the Query,” where I look at a random query in GSC and write a blog post about it. Today’s query is:…
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Evaluating “The Fellowship of the Query: Learning Retrieval Actions” for SEO/GEO Insights: A Hamsterdam Research Post
Evaluating “The Fellowship of the Query: Learning Retrieval Actions” for SEO/GEO Insights: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search…
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Summarizing “Query Implied Generative Engine Optimization”: A Hamsterdam Research Post
Summarizing “Query Implied Generative Engine Optimization”: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search and SEO/GEO strategies. This time, we’ll…
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🐹 Hamsterdam Part 146: Weekly SEO/GEO News Recap (9/19 to 9/25, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 9/19 to 9/25, 2026.
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Let’s Talk About “Segmentation” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
Let’s Talk About “Segmentation” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This time, we’ll be looking at…
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The Origins of Chunking Content (Viewed Through an SEO/GEO Lens)
The Origins of Chunking Content (Viewed Through an SEO/GEO Lens) In the mythbusting section of its “Optimizing your website for generative AI features on Google Search” guidance, Google’s authors say: “Chunking” content: There’s no requirement to break your content into tiny pieces for AI to better understand it. Google systems are able to understand the nuance…
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The Origins of Microsoft’s Instant Answers and Its Modern-Day Parallels with Copilot Search (A Hamsterdam History Lesson)
The Origins of Microsoft’s Instant Answers and Its Modern-Day Parallels with Copilot Search (A Hamsterdam History Lesson) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed…
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Should You Link to Third-Party Sources to Boost Extractability? A Tales from the Query Post
Should You Link to Third-Party Sources to Boost Extractability? A Tales from the Query Post This article is part of a series for my blog called “Tales from the Query,” where I look at a random query in GSC and write a blog post about it. Today’s query is: “should i link to third-party sources…
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Reviewing “Evaluating Brand Retrieval and Ranking in Large Language Model Recommendations” for SEO/GEO Insights: A Hamsterdam Research Post
Reviewing “Evaluating Brand Retrieval and Ranking in Large Language Model Recommendations” for SEO/GEO Insights: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future…
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Evaluating “Characterizing Web Search by Conversational LLM Agents” for SEO/GEO Insights: A Hamsterdam Research Post
Evaluating “Characterizing Web Search by Conversational LLM Agents” for SEO/GEO Insights: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search and…
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🐹 Hamsterdam Part 145: Weekly SEO/GEO News Recap (9/12 to 9/18, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 9/12 to 9/18, 2026.
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The Origins of Entities: How Knowledge Graphs and Semantic Search Shaped Search Engines
The Origins of Entities: How Knowledge Graphs and Semantic Search Shaped Search Engines Before we understand the origins of entities, we must understand the problem: words can mean different things. Jaguar can refer to an animal, a car brand, or an NFL team player. Or where I live can go by NYC, New York City,…
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Let’s Talk About “Brand Equity” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
Let’s Talk About “Brand Equity” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This time, we’ll be looking…
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What Percentage of Search Traffic Does Perplexity Get? A Tales from the Query Post
What Percentage of Search Traffic Does Perplexity Get? A Tales from the Query Post This article is part of a new series for my blog called “Tales from the Query,” where I look at a random query in GSC and write a blog post about it. Today’s query is: “how much % of search traffic…
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The “Third Browser” Revisited: Web Design in the Age of AI (A Hamsterdam History Lesson)
The “Third Browser” Revisited: Web Design in the Age of AI (A Hamsterdam History Lesson) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed (or haven’t)…