Ethan Lazuk
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What Siri’s ChatGPT integration portends for SEO & Google Search.
What Siri’s ChatGPT integration portends for SEO & Google Search. I’ve been writing a lot lately about the migration of searchers from traditional search engines like Google to AI chatbots or agents like ChatGPT. To give examples, I’ve compared search results between different platforms as well as recorded my own search journey in looking for…
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Exploring language model embeddings for Bayesian optimization & why marketers should care.
Exploring language model embeddings for Bayesian optimization & why marketers should care. Welcome to a new week of 🐹 Hamsterdam Research, where we’re looking at a Google DeepMind paper, Predicting from Strings: Language Model Embeddings for Bayesian Optimization. The paper was submitted to ArXiv on October 14th, 2024, and includes several authors, including Tung Nguyen,…
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My old shoes: a modern search journey with Google AI.
My old shoes: a modern search journey with Google AI. (And ChatGPT Search.) I’m not a big spender. I tend to shop the discount rack at Marshall’s, and when I find something I like, I hold onto it for as long as it’ll last. This was the case with my favorite pair of shoes: my…
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🐹 Hamsterdam part four. (10/13 to 10/19, 2024)
🐹 Hamsterdam part four. (10/13 to 10/19, 2024) A weekly marketing and AI content recap. Welcome to the fourth week of the renewed Hamsterdam! 🐹 The focus here is on finds from my Google Discover feed 🤳 🌏, with attention paid to stories you might not see in your ordinary travels through SEO or marketing…
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What it feels like to be bipolar (and work in marketing).
What it feels like to be bipolar (and work in marketing). This is technically a blog post about being bipolar more than it is about working in marketing, but I love what I do professionally, so I blended the two. I’ll also write this in a stream of consciousness (rather than a canned standard SEO)…
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Comparing search results: Google, Perplexity, Gemini, and ChatGPT.
Comparing search results: Google, Perplexity, Gemini, and ChatGPT. It seems like discussions around doing SEO and marketing strategies for AI search journeys is picking up steam. That’s likely because usage is not only increasing for generative AI in general and as a search replacement specifically, but we’re also getting word of more search engine integrations…
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What we as marketers can learn about originality and diversity from Diversity-Rewarded CFG Distillation via Google DeepMind.
What we as marketers can learn about originality and diversity from Diversity-Rewarded CFG Distillation via Google DeepMind. Welcome back to 🐹 Hamsterdam Research, where we’re looking at a subtopic from a Google DeepMind paper, Diversity-Rewarded CFG Distillation. Our focus will be on what originality and diversity mean in the context of the paper, and why…
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How to measure SEO content success in the age of AI?
How to measure SEO content success in the age of AI? Stick to business fundamentals. How to measure SEO content success in the age of AI? Nothing like a simple question, right? A while back, I made some alterations to my website and consulting business, focusing less on “SEO” and broadening instead to a “holistic…
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Introducing inference scaling for long-context RAG, and why marketers should care.
Introducing inference scaling for long-context RAG via Google DeepMind, and why marketers should care. Welcome back to 🐹 Hamsterdam Research, where we’re delving into a new topic from Google DeepMind: Inference Scaling for Long-Context RetrievalAugmented Generation. The paper was submitted to ArXiv on October 6th, 2024, and includes several authors, including Zhenrui Yue, Honglei Zhuang,…
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🐹 Hamsterdam part three. (10/5 to 10/12, 2024)
🐹 Hamsterdam part three. (10/5 to 10/12, 2024) A weekly marketing and AI content recap. Welcome to the third week of the renewed Hamsterdam! 🐹 Broken record here … but have a new format! The focus is on my Google Discover feed 🤳 🌏, with attention paid to stories you might not see in your…
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Introducing Differential Transformer, and why marketers should care.
Introducing Differential Transformer, and why marketers should care. 🐹 Hamsterdam Research is back with a new and exciting topic: Differential Transformer. You may be familiar with Transformers, the basis for ML models like GPT and BERT. A Differential Transformer (Diff Transformer) is an improved version designed to handle attention better by focusing on relevant information…
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Telling your brand’s story, and how that’s different from SEO.
Telling your brand’s story, and how that’s different from SEO. *This post is in-progress and will be finished in the coming days. Brand storytelling. Working for 9+ years in SEO, that’s not a term I heard often. Sometimes, I’d hear it from the content or social teams at agencies I worked for. Seldom, if ever,…
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🐹 Hamsterdam part two. (9/29 to 10/5, 2024)
🐹 Hamsterdam part two. (9/29 to 10/4, 2024) A weekly marketing and AI content recap. Welcome to the second week of the new Hamsterdam! 🐹 We have a new format here, where the focus is no longer content from my socials, emails, and beyond but rather limited to Google Discover. 🤳 🌏 I’m trying to…
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Tips for posting on different socials.
Tips for posting on different socials. *This post is in-progress and will be finished in the coming days. One of the reasons why I broadened my career beyond SEO to focus on holistic marketing strategies is that I saw the writing on the wall. Part of that writing was the growth of generative AI in…
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How to use Perplexity for content topic research.
How to use Perplexity for content topic research. *This post is in-progress and will be finished in the coming days. Keyword-based content topics for SEO or socials is a tired game. 😴 It’s also increasingly obsolete, for a few reasons. If you’re wondering why it’s obsolete, keep reading the next section. If you’re already on…
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Content marketing fundamentals for websites and socials.
Content marketing fundamentals for websites and socials. *This post is in-progress and will be finished in the coming days. 😉 Earlier this month, I declared SEO as we know it to be dead. I then embraced being a holistic marketer instead. One of the first elements of digital marketing that I put on my main…
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🐹 Hamsterdam part one: the reboot.
🐹 Hamsterdam part one: the reboot (9/22 to 9/28, 2024). A weekly marketing and AI content recap. Welcome to the first week of the new Hamsterdam! 🐹 I’ve been away from the SEO game for a while, re-envisioning how I want to contribute. 👉 I’m back on the consulting horse, but with a new mission.…
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A new definition of SEO.
A new definition of SEO. *This post is in-progress and will be finished in the coming days. The times are a changin’. Buckle up. But first off, why does SEO need a new definition? Well, personally, I think SEO (as we knew it) is dead. I spent 9+ years of my life focusing on SEO,…
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The power of socials for brand building.
The power of socials for brand building. When I was working as a full-time SEO consultant, I was fixated on websites (and occasionally Google Business Profiles). I believed every brand needed a robust website to tell their story. That led to tracking page clicks and average position of queries in Google Search Console. It also…
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🐹 Hamsterdam Weekly TikTok Gems: Bonus Content for Part 67 (7/15-7/22, 2024) 💎
This is the TikTok content that I found most valuable this week (7/8 to 7/14, 2024) but didn’t have room in Hamsterdam Part 66 to include.