Ethan Lazuk
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Could AIO citations be different from traditional search result rankings due to different query rewriting and reranking algorithms?
Could AIO citations be different from traditional search result rankings due to different query rewriting and reranking algorithms? I see a lot of reports that rankings in AIOs don’t align with Google’s top 10 traditional search results. Here’s one example that just caught my eye: I’m sure there are many reasons why this is the…
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My NotebookLM takeaways from advanced RAG videos
My NotebookLM takeaways from advanced RAG videos RAG is important to understand for modern SEO. Not only does RAG power AIOs, ChatGPT search, Bing with Copilot, and other modern search experiences — or AI search — but RAG involves information retrieval basics that can educate us about the workings of traditional search engines, as well.…
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🐹 Hamsterdam Part 80: Weekly SEO & AI News Recap (1/6 to 1/12, 2025)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 1/6 to 1/12, 2025.
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🐹 Hamsterdam Part 78-79: Weekly SEO & AI News Recap (11/31 to 12/15, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 11/24 to 11/30, 2024.
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How I used Google Lens to sift through and price my childhood sports card collection.
How I used Google Lens to sift through and price my childhood sports card collection. Being it’s the holiday season, I took a brief trip from my home of Orlando to Helena, Montana to visit my parents. One of the highlights of that trip — aside from seeing my family — was reconnecting with my…
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🐹 Hamsterdam Part 77: Weekly SEO & AI News Recap (11/24 to 11/30, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 11/24 to 11/30, 2024.
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Reclaiming lost pages after a website migration.
Reclaiming lost pages or blog posts after a website migration or redesign. Here’s a scenario I’ve encountered a few times in my career: A business chose to migrate and/or redesign their website. In the process, a lot of the original content from their website got removed, but they weren’t aware of that fact. What’s usually…
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🐹 Hamsterdam Part 76: Weekly SEO & AI News Recap (11/17 to 11/23, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 11/17 to 11/23, 2024.
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What is Pairwise Ranking Prompting and why should SEOs care?
What is Pairwise Ranking Prompting and why should SEOs care? Welcome to a new Hamsterdam Research post. 🐹 We’ll be taking a look at a paper from Google Research titled, “Large Language Models are Effective Text Rankers with Pairwise Ranking Prompting.” The paper’s authors include Zhen Qin, Rolf Jagerman, Kai Hui, Honglei Zhuang, Junru Wu,…
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🐹 Hamsterdam Part 75: Weekly SEO & AI News Recap (11/10 to 11/16, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 11/10 to 11/16, 2024.
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Optimizing for AIOs based on Google’s “Generative Summaries for Search Results” patent.
Optimizing for AI Overviews based on Google’s “Generative Summaries for Search Results” patent. The patent behind Google’s AI Overviews is believed to be US 11,769,017 B1 called “Generative Summaries for Search Results.” In playing around with Google’s NotebookLM, I recently inputted this patent as a source and asked a very simple question: “based on the…
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What are zero-shot pointwise LLM rankers and why should SEOs care?
What are zero-shot pointwise LLM rankers and intermediate relevance labels, and why should SEOs care? Welcome to a new Hamsterdam Research post. 🐹 This time, we’ll take a look at a paper from Google Research titled, “Beyond Yes and No: Improving Zero-Shot Pointwise LLM Rankers via Scoring Fine-Grained Relevance Labels.” The paper’s authors include Honglei…
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Learning what query expansion to improve generalization of strong cross-encoder rankers means and why SEOs should care.
Learning what query expansion to improve generalization of strong cross-encoder rankers means and why SEOs should care. Welcome to a new Hamsterdam Research post. This week, we’ll take a look at a paper from Google Research titled, “Can Query Expansion Improve Generalization of Strong Cross-Encoder Rankers?“ The paper’s authors include Minghan Li, Honglei Zhuang, Kai…
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🐹 Hamsterdam part seven. (11/4 to 11/10, 2024)
🐹 Hamsterdam part seven. (11/4 to 11/10, 2024) A weekly marketing and AI content recap. Welcome to the seventh week of the renewed Hamsterdam! 🐹 The focus here is on finds from my Google Discover, X, and TikTok feeds 🤳 🌏, with attention paid to stories you might not see in your ordinary travels through…
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Using Google Learn About for SEO content topic research.
Using Google Learn About for SEO content topic research. As an SEO, I’m always on the lookout for new opportunities to mine content topics that aren’t keyword focused. So much of strategic discussions today relate to entity-based optimization and buyer’s journeys. It’s not about getting clicks for the sake of it, but addressing user’s pain…
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What is the cherry-picking of information from RAG systems like Perplexity and Copilot?
What is the cherry-picking of information from RAG systems like Perplexity and Copilot? SEO for AI search isn’t only about getting mentions and citations, but also ensuring those mentions fit the context of the original article. I recently read an interesting article from Unite.AI called “New Research Finds Sixteen Major Problems With RAG Systems, Including…
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🐹 Hamsterdam part six. (10/27 to 11/3, 2024)
🐹 Hamsterdam part six. (10/27 to 11/3, 2024) A weekly marketing and AI content recap. Welcome to the sixth week of the renewed Hamsterdam! 🐹 The focus here is on finds from my Google Discover, X, and TikTok feeds 🤳 🌏, with attention paid to stories you might not see in your ordinary travels through…
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ChatGPT search is here. Let’s check it out!
ChatGPT search is here. Let’s check it out! *This article is in progress. ChatGPT search is available to all ChatGPT Plus and Team users, as well as SearchGPT waitlist users, and will be available to ChatGPT Edu and Enterprise users in the coming weeks. It will roll out to all Free users over the coming…
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Study notes for “A New Era of SEO.”
Study notes for “A New Era of SEO,” using Google’s NotebookLM. Curious what the capabilities or use cases of NotebookLM are like? This post shares a few examples, providing study notes to accompany another recent SEO article that I came across on X yesterday by Greg Jarboe for SEJ: It’s a well written article with…
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🐹 Hamsterdam part five. (10/20 to 10/26, 2024)
🐹 Hamsterdam part five. (10/20 to 10/26, 2024) A weekly marketing and AI content recap. Welcome to the fifth week of the renewed Hamsterdam! 🐹 The focus here is on finds from my Google Discover and TikTok feeds 🤳 🌏, with attention paid to stories you might not see in your ordinary travels through SEO…