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The Importance of Understanding Your SEO/GEO Deliverables (A Client’s Guide)
The Importance of Understanding Your SEO/GEO Deliverables (A Client’s Guide) I was speaking with a potential client the other day, and they told me how they’ve worked with two separate SEO providers for their healthcare business. However, they didn’t fully understand what those providers were doing for them or what results they’d gotten. In the… Read more
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Summarizing “Learning Multi-Step Query Rewriting via Corpus Feedback for Conversational Search”: A Hamsterdam Research Post
Summarizing “Learning Multi-Step Query Rewriting via Corpus Feedback for Conversational Search”: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search and… Read more
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Summarizing “Does Document Structure Help Dense Retrieval? A Placebo-Controlled Ablation of Four Mechanisms Across Two Corpora”: A Hamsterdam Research Post
Summarizing “Does Document Structure Help Dense Retrieval? A Placebo-Controlled Ablation of Four Mechanisms Across Two Corpora”: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for… Read more
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🐹 Hamsterdam Part 148: Weekly SEO/GEO News Recap (10/3 to 10/9, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 10/3 to 10/9, 2026. Read more
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How to Measure Traffic from Perplexity. A Tales from the Query Post
How to Measure Traffic from Perplexity. A Tales from the Query Post This article is part of a series for my blog called “Tales from the Query,” where I look at a random query in GSC or BWT and write a blog post about it. Today’s query is: “is possible to know how much traffic… Read more
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Let’s Talk About “Associative Networks” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
Let’s Talk About “Associative Networks” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This time, we’ll be looking… Read more