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Evaluating “The Fellowship of the Query: Learning Retrieval Actions” for SEO/GEO Insights: A Hamsterdam Research Post
Evaluating “The Fellowship of the Query: Learning Retrieval Actions” for SEO/GEO Insights: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search… Read more
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Summarizing “Query Implied Generative Engine Optimization”: A Hamsterdam Research Post
Summarizing “Query Implied Generative Engine Optimization”: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search and SEO/GEO strategies. This time, we’ll… Read more
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🐹 Hamsterdam Part 146: Weekly SEO/GEO News Recap (9/19 to 9/25, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 9/19 to 9/25, 2026. Read more
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Let’s Talk About “Segmentation” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
Let’s Talk About “Segmentation” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This time, we’ll be looking at… Read more
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The Origins of Chunking Content (Viewed Through an SEO/GEO Lens)
The Origins of Chunking Content (Viewed Through an SEO/GEO Lens) In the mythbusting section of its “Optimizing your website for generative AI features on Google Search” guidance, Google’s authors say: “Chunking” content: There’s no requirement to break your content into tiny pieces for AI to better understand it. Google systems are able to understand the nuance… Read more
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The Origins of Microsoft’s Instant Answers and Its Modern-Day Parallels with Copilot Search (A Hamsterdam History Lesson)
The Origins of Microsoft’s Instant Answers and Its Modern-Day Parallels with Copilot Search (A Hamsterdam History Lesson) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed… Read more