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Cheers!
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How GEO Integrates into Broader Digital Marketing Strategies
How GEO Integrates into Broader Digital Marketing Strategies This post is a bit of a test … but I also think it’s a topic worth exploring. Why is it a test? Well, I did another post about how to come up with content ideas using Peec AI, and this topic came out of that research.… Read more
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How to Find Content Ideas in Peec AI (An Owned Content Strategy)
How to Find Content Ideas in Peec AI (An Owned Content Strategy) There are two primary types of content in GEO strategies: owned content and earned content. In this post, we’ll focus on owned content opportunities, like finding topics for your own blog. If you’re new to Peec AI, I wrote a comprehensive guide that… Read more
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A Complete Guide to Using Peec AI (with Actionable Takeaways)
A Complete Guide to Using Peec AI (with Actionable Takeaways) Peec AI is an AI visibility tool where you (as the user) track prompts for your brand (or client) across different AI assistants (like ChatGPT, AI Mode, AI Overviews, Gemini, or Claude) and record metrics like visibility (mentions) in resulting chats as part of a… Read more
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I Worked at Peec AI for 3 Weeks and Got Fired. This Is My Story. #MentalHealthAwareness
I Worked at Peec AI for 3 Weeks and Got Fired. This Is My Story. #MentalHealthAwareness If you’re looking for a juicy story, this isn’t it. I have nothing but kind words for the Peec AI team. When I was hired as an AI Search Strategist at Peec AI in late June 2026, it was… Read more
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My Approach to GEO, and How It’s Different (Or Not) from SEO
My Approach to GEO, and How It’s Different (Or Not) from SEO I recently wrote an article about Google’s “Optimizing your website for generative AI features on Google Search” document, in which I described what I think about the guidance in relation to my approach to SEO/GEO. In this article, I’d like to talk more… Read more
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What I Think About Google’s “Optimizing your website for generative AI features on Google Search” Guidance
What I Think About Google’s “Optimizing your website for generative AI features on Google Search” Guidance It’s been a while since I’ve written a blog post on my website. This is partly because my current job as VP of digital marketing takes a lot of my time and focus. Having said that, I felt like… Read more