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The Origins of Microsoft’s Instant Answers and Its Modern-Day Parallels with Copilot Search (A Hamsterdam History Lesson)
The Origins of Microsoft’s Instant Answers and Its Modern-Day Parallels with Copilot Search (A Hamsterdam History Lesson) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed… Read more
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Should You Link to Third-Party Sources to Boost Extractability? A Tales from the Query Post
Should You Link to Third-Party Sources to Boost Extractability? A Tales from the Query Post This article is part of a series for my blog called “Tales from the Query,” where I look at a random query in GSC and write a blog post about it. Today’s query is: “should i link to third-party sources… Read more
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Reviewing “Evaluating Brand Retrieval and Ranking in Large Language Model Recommendations” for SEO/GEO Insights: A Hamsterdam Research Post
Reviewing “Evaluating Brand Retrieval and Ranking in Large Language Model Recommendations” for SEO/GEO Insights: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future… Read more
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Evaluating “Characterizing Web Search by Conversational LLM Agents” for SEO/GEO Insights: A Hamsterdam Research Post
Evaluating “Characterizing Web Search by Conversational LLM Agents” for SEO/GEO Insights: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search and… Read more
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🐹 Hamsterdam Part 145: Weekly SEO/GEO News Recap (9/12 to 9/18, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 9/12 to 9/18, 2026. Read more
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The Origins of Entities: How Knowledge Graphs and Semantic Search Shaped Search Engines
The Origins of Entities: How Knowledge Graphs and Semantic Search Shaped Search Engines Before we understand the origins of entities, we must understand the problem: words can mean different things. Jaguar can refer to an animal, a car brand, or an NFL team player. Or where I live can go by NYC, New York City,… Read more