🐹 Hamsterdam Part 143: Weekly SEO/GEO News Recap (8/29 to 9/4, 2026)
By Ethan Lazuk
Last updated:
A weekly look-back at SEO/GEO news, tips, and other content shared on social media & beyond.
Opening notes, thoughts, and musings:
- My website is now eligible as a Preferred Source in Google! I’d be grateful if you added me!
- Welcome to another week of Hamsterdam! 🐹 If you’re new here, this is a weekly summary of hand-curated SEO/GEO news and tips shared on social media. Like a newsletter, but different.
- Random: Have you seen DLSS 5 yet? It’s crazy!
- Curious what I’ve been up to? Check out my latest blog posts from the past week:
- Examining New Research, “Less can be More: Relieving RAG Bottlenecks via Evidence Frontloading and Pressure-Adaptive Budgeting,” for SEO/GEO Insights (Hamsterdam Research)
- Let’s Talk About “Cold Email Outreach Strategies” in the Context of SEO/GEO Services: A Hamsterdam Marketing Lesson
- 16 Years Later, the SEO-PR Partnership is Stronger than Ever: A Hamsterdam History Lesson
- How to Optimize Your Google Business Profile for Local SEO/GEO (And Why That’s Only the Beginning)
- Let’s Talk About “Fluency” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
- How Do You Build Entity Authority So AI Assistants Stop Confusing Your Brand with Similar Names? A Tales from the Query Post
- I appreciate you being here and look forward to sharing the week’s SEO/GEO news below! 🙌
If you’re in a rush, hop down to the news portion. 📰
Or continue reading for two vocabulary lessons plus an introduction.
And we’re off …
🧑💻 Marketing word of the week: “Salience”
Salience refers to how noticeable, memorable, or mentally accessible a brand is in a particular situation.
The best way to understand salience is to look at in context relative to related terms:
- Awareness: Have people heard of you?
- Salience: Does your brand come to mind in the right context?
- Visibility: Can people and search systems find you?
- Relevance: Do you fit the query or need?
- Retrievability: Is there enough evidence for an AI system to surface you?
Why is salience relevant to SEO/GEO? Because AI search isn’t only about being present. It’s also about becoming a prominent enough association with a topic, category, problem, or need that your brand is likely to be recalled and retrieved.
🤖 AI word of the week: “Embedding”
An embedding is a numerical representation of meaning that lets an AI system compare how closely related words, concepts, documents, or entities are.
A good way to understand embeddings is to look at the definition relative to related terms:
- Keyword: The literal word being used.
- Embedding: The meaning represented mathematically.
- Similarity: How closely two embeddings relate.
- Retrieval: Using those relationships to find useful information.
- Entity: The person, brand, place, or concept being represented.
AI assistants don’t need two pages (or a page and a query) to use the exact same words to recognize that they discuss similar concepts. Embeddings help represent semantic relationships, which can influence retrieval and how information gets grouped or matched to a query.
✌️Introduction to week 143: “It’s Football Season!”
I’m a huge football fan. Last night, I watched Colorado at Georgia Tech. Coach Prime is back.
But the lesson I want to talk about is from the NFL and episode 5 of this year’s Hard Knocks. One of the players, a wide receiver, made the 53-man roster of the Seattle Seahawks and credited it in part to his father’s “delusional” belief in him.
Belief is a powerful force. As a small-business owner, I have to have a lot of self-belief to power through each day and be successful.
Regardless of the industry you’re in, embrace the power of belief. Let it motivate you. And if you can find someone else who believes in you, keep that person close.
We can find universal lessons in almost anything, but football especially.
Go Broncos.
Thank you for supporting Hamsterdam and the cause of SEO/GEO learning. 🙏
Enjoy the vibes:
Missed last week? Don’t worry, I got you! Read Part 142 to catch up.
🌟 Other great sources of weekly SEO/GEO news:
- The SEO Weekly – Garret Sussman, iPullRank
- SEOFOMO – Aleyda Solis
- Weekly Video Recaps – Barry Schwartz, SER
- Weekly SEO News YouTube channel – Olga Zarr, Seosly
- Niche Surfer – Yoyao Hsueh
- Core Updates – Mark Williams-Cook, Candour Agency Ltd.
Time for our weekly review of SEO/GEO social posts, articles, & more …
Now, let’s step inside the white flags of Hamsterdam …
⏩ Jump to a section:
- News, Google updates, & SERP tests
- SEO tips & tidbits
- Fundamentals & resources
- Articles, videos & case studies
- Local SEO
- Technical SEO
- Content marketing
- Local SEO
- Data analysis & reporting
- AI, LLMS, & machine learning
- Miscellaneous & general posts
Or keep scrolling to see it all. ⏬
📰 SEO/GEO news, Google updates, SERP tests & notable posts
Notable updates or news related to Google Search or related SEO topics.
🍟 SEO tips & tidbits
Actionable tips, cool tidbits, and other snackable findings and observations that can be teaching moments.
Essential information, concepts, or resources to learn about SEO or AI.
Longer-form content pieces shared on social, in newsletters, and elsewhere.
🧑💻 Technical SEO
Everything from basics to advanced moves (and also tools).
✍️ Content marketing
From what is helpful content to user journeys and beyond.
📍 Local SEO/GEO
From Google Business Profiles to reviews and more!
📊 Data analysis & reporting
Showing that what you’re doing is helping.
🤖 AI, machine learning, & LLMs
News related to models, papers, and companies.
🤔 General marketing & miscellaneous
This is for great content that isn’t necessarily SEO/GEO specific.
Let’s connect!
Hit me up anytime via text or call at 813-557-9745 or on social or email:
Cheers! ✌️
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