🐹 Hamsterdam Part 146: Weekly SEO/GEO News Recap (9/19 to 9/25, 2026)
By Ethan Lazuk
Last updated:
A weekly look-back at SEO/GEO news, tips, and other content shared on social media & beyond.
Opening notes, thoughts, and musings:
- My website is now eligible as a Preferred Source in Google. I’d be grateful if you added me!
- Welcome to another week of Hamsterdam! 🐹 If you’re new here, this is a weekly summary of hand-curated SEO/GEO news and tips shared on social media. Like a newsletter, but different.
- Curious what I’ve been up to? Check out my latest blog posts from the past week:
- Evaluating “Characterizing Web Search by Conversational LLM Agents” for SEO/GEO Insights: A Hamsterdam Research Post
- Reviewing “Evaluating Brand Retrieval and Ranking in Large Language Model Recommendations” for SEO/GEO Insights: A Hamsterdam Research Post
- Should You Link to Third-Party Sources to Boost Extractability? A Tales from the Query Post
- The Origins of Microsoft’s Instant Answers and Its Modern-Day Parallels with Copilot Search (A Hamsterdam History Lesson)
- The Origins of Chunking Content (Viewed Through an SEO/GEO Lens)
- Let’s Talk About “Segmentation” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
- I appreciate you being here and look forward to sharing the week’s SEO/GEO news below! 🙌
If you’re in a rush, hop down to the news portion. 📰
Or continue reading for two vocabulary lessons plus an introduction.
And we’re off …
🧑💻 Marketing word of the week: “Segmentation”
Segmentation is the practice of dividing a broad market or audience into smaller groups that share similar characteristics, needs, or behaviors.
Not every customer wants the same thing, so the idea behind segmentation is that marketing becomes more effective when you tailor the message, offer, or channel to a specific group instead of treating everyone alike.
Common types of segmentation include:
- Demographic: age, income, job title, education, household type
- Geographic: country, city, region, climate, local market
- Psychographic: values, interests, attitudes, lifestyle
- Behavioral: purchase history, usage, loyalty, browsing behavior, engagement
- Needs-based: grouping people by the problem they are trying to solve
You can think about segmentation when deciding which search intents, industries, personas, or use cases your content should address. Instead of writing one generic page for everyone, you might create content for different audience segments and the questions each segment is likely to ask.
While segmentation identifies the groups, targeting determines which groups you actually pursue.
🤖 AI word of the week: “Reranking”
Reranking is the process of taking an initial set of retrieved results and using a more sophisticated model to reorder them based on how relevant they are to the query.
An AI search system might first retrieve 100 potentially relevant documents using embeddings or keyword matching, for example, then a reranker evaluates those candidates more carefully and moves the most useful ones toward the top before the system generates its answer.
For SEO/GEO, reranking matters because retrieval alone doesn’t guarantee visibility. Your content may enter the candidate set, but a reranking model can still determine whether it becomes one of the sources actually used or surfaced.
✌️Introduction to week 146: “Reddit for good”
Lately, I’ve been a bit more involved in the r/AISEOforBeginners subreddit.
There are spammy posts in there where people use AI to generate what I think they hope will be a visible post in terms of AI citations, but there are also a lot of great questions.
My Reddit user name is Fair-Cancel-7111. It’s an automatically generated username I created years ago but never really used, until now.
Reddit is everything people say it is, and that includes a force for good, in some instances.
I encourage you to explore the platform, if you haven’t yet, and contribute where you can.
Thank you for supporting Hamsterdam and the cause of SEO/GEO learning. 🙏
Enjoy the vibes:
Missed last week? Don’t worry, I got you! Read Part 145 to catch up.
🌟 Other great sources of weekly SEO/GEO news:
- The SEO Weekly – Garret Sussman, iPullRank
- SEOFOMO – Aleyda Solis
- Weekly Video Recaps – Barry Schwartz, SER
- Weekly SEO News YouTube channel – Olga Zarr, Seosly
- Niche Surfer – Yoyao Hsueh
- Core Updates – Mark Williams-Cook, Candour Agency Ltd.
Time for our weekly review of SEO/GEO social posts, articles, & more …
Now, let’s step inside the white flags of Hamsterdam …
⏩ Jump to a section:
- News, Google updates, & SERP tests
- SEO tips & tidbits
- Fundamentals & resources
- Articles, videos & case studies
- Local SEO
- Technical SEO
- Content marketing
- Local SEO
- Data analysis & reporting
- AI, LLMS, & machine learning
- Miscellaneous & general posts
Or keep scrolling to see it all. ⏬
📰 SEO/GEO news, Google updates, SERP tests & notable posts
Notable updates or news related to Google Search or related SEO topics.
🍟 SEO tips & tidbits
Actionable tips, cool tidbits, and other snackable findings and observations that can be teaching moments.
Essential information, concepts, or resources to learn about SEO or AI.
Longer-form content pieces shared on social, in newsletters, and elsewhere.
🧑💻 Technical SEO
Everything from basics to advanced moves (and also tools).
✍️ Content marketing
From what is helpful content to user journeys and beyond.
📍 Local SEO/GEO
From Google Business Profiles to reviews and more!
📊 Data analysis & reporting
Showing that what you’re doing is helping.
🤖 AI, machine learning, & LLMs
News related to models, papers, and companies.
🤔 General marketing & miscellaneous
This is for great content that isn’t necessarily SEO/GEO specific.
Let’s connect!
Hit me up anytime via text or call at 813-557-9745 or on social or email:
Cheers! ✌️
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