My holistic SEO strategies aim to achieve your business goals by focusing on a technical audit, content evaluation, and competitor analysis, plus incorporating audience and sales insights.

SEO strategies are the service I specialize in, which include all aspects of SEO work, measured with custom KPIs, and forming a smart investment that also supports your overall marketing, brand-building, and business objectives.

Technical website audits identify errors or issues that can impact your user’s experience or search rankings.

Topics of interest can include content indexability, canonicalization, broken links, or page experience signals, such as HTTPs, Core Web Vitals, or mobile-friendliness.

I can create an audit document with instructions for your team, or I can assist in addressing the items on your website.

I also ensure all technical items make a difference to your business goals — not just export a PDF from a tool and call it a day. 😉

Content audits and strategies are probably the most consequential SEO work I offer. They include evaluating your site’s best and worst-performing content to find opportunities for content refreshes or pruning.

I can also assist with new content ideas for blog posts, service or product pages, and more based on keyword, competitor, and audience research, as well as creating outlines for how to create each piece of content with SEO value.

I specialize in what Google calls creating helpful, people-first content and also in selecting topics along a buyer’s journey that will have business value.

I also advise on how to align content with E-E-A-T, anticipate the impacts of generative AI (like Google SGE), and even get more organic visibility with alternative content types, like social media.

Authority building goes far beyond earning backlinks to your website. It involves focusing on your brand’s entire online reputation and presence.

This service can include building your entity in Google’s knowledge graph, earning positive coverage, like from reviews or press mentions, as well as ensuring your business’s information is consistent across the web.

Achieving authority online builds trust with users and helps make your SEO investment more efficient and productive.

Local SEO services include optimizing your business for local search results where customers are looking for your products or services in nearby locations you serve.

This can include Google Business Profile (GBP) optimization, location pages (unique and high quality), customer review generation, and building local listings or press mentions.

Local SEO can apply to small businesses up to large or multi-location franchises or organizations.

SEO for enterprise businesses involves larger strategic recommendations that focus on business outcomes and objectives while utilizing a company’s internal resources.

For example, enterprise businesses often have teams of developers or content creators, so SEO recommendations might involve those teams while leveraging large-scale initiatives, like page template updates that improve internal linking or content quality.

Other enterprise services can include recommendations for better alignment with E-E-A-T, competitive analysis, streamlining page indexability, or creating content topics and strategies to focus on core topics for buyer’s journey and conversions.

International and multilingual SEO helps businesses maximize their organic visibility with the different audiences they serve.

These services may include creating high-quality content for each audience, having an organized site architecture with internal linking, or using hreflang tags to help search engines surface the right versions of content in the correct markets.

Brand consistency and user journeys also play important roles in international business, especially for converting users.

I can work with businesses from across the world, and I also specialize in helping Arabic and Middle Eastern businesses with help from my wife, Dania.

Today’s online stores require a holistic approach to ecommerce SEO strategies that incorporate all of the possibilities for organic visibility on Google’s surfaces powered by shopping graph data as well as additional surfaces, like alternative search engines, AI answer engines, or LLM chat results.

My approach to ecommerce SEO focuses on technical website foundations for indexing, helpful and people-first content, and incorporating relevant structured data, Merchant Center optimizations, as well as multimedia (videos and images) and UGC (customer reviews and testimonials) to build a holistic presence through a customer’s journey.

I’m familiar with WooCommerce (WordPress), Shopify, nopCommerce, and other ecommerce CMSs, and I’ve worked with dozens of types of online stores, from single product vendors to global sellers.

Other SEO services I offer can include:

• Performance monitoring and reporting, such as dashboards to monitor KPIs with monthly analysis
• Standard operating procedures (SOPs) for internal teams or marketers to do SEO work
• Training junior SEO team members or business owners in basic SEO skills, such as using Google Search Console
• Modernizing existing SEO strategies to help future-proof your brand’s online presence and get better aligned with user expectations and how Google’s AI-based ranking systems work today.