Modern SEO strategies to increase your brand awareness, qualified traffic, and conversions
It’s a new world for SEO and organic search visibility. Your strategy should match.
I offer modern holistic SEO strategies that are custom to your business goals.
The holistic SEO audits and strategies I provide can address everything from traditional Google search results to social media, videos, knowledge graph features, shopping listings, and generative AI answers.
As recent Google updates like the September 2023 helpful content update or March 2024 core update have shown us, today’s standards of SEO success are heavily tied to user satisfaction and machine learning-driven ranking systems. Traditional or generic checklist-approaches won’t cut it.
There’s a lot of opportunity for your business to grow and succeed with SEO in 2024 and beyond, but it takes the right strategy and understanding of today’s search environment.
Whether you run an ecommerce store, an enterprise company, a local business, or another type of business, I’ll help you craft an all-encompassing and custom SEO strategy to satisfy your users and achieve your KPIs.
About my strategic approach to SEO
I’m an independent SEO strategist and consultant who’s combined my 8+ years of digital marketing agency experience with thousands of hours of personal learning of SEO, AI, and marketing best practices to create a specialized SEO company for modern times. (You can watch a video about my company, services, and philosophy on my company’s main page.)
My holistic SEO audits and strategies are designed to help your business achieve sustainable and targeted growth by increasing its brand awareness, qualified organic traffic, and conversions from Google Search and other search engines or AI answer engines.
I follow a user-first SEO approach that’s based on principles of quality and audience satisfaction.
Each strategyI do involves three fundamental components: technical website foundations, helpful content, and authority building. Together, these comprise a holistic approach that aligns with how modern search engine algorithms work.
What a holistic SEO strategy can include:
- Technical audits (indexing, UX, mobile friendliness, Core Web Vitals, structured data)
- Content strategy (new content ideation, existing content refreshes, entity optimization)
- Authority building (E-E-A-T alignment, knowledge panels, passive backlink building, digital PR)
- Local SEO (Google Business Profile optimization, review generation, local website content)
- Future-proofing your SEO (preparing for generative AI and SGE, voice search, going beyond keyword rankings)
- And much more!
Whether you need a one-time SEO audit, a long-term strategy, or assistance with implementing SEO recommendations, I’m here to help you achieve your goals.
What’s the benefit of doing SEO holistically?
Unlike paid ads, SEO strategies create sustainable organic traffic and brand awareness that can generate conversions and revenue long term while supporting your other marketing channels and business initiatives.
When you’re showing up organically in search results and establishing your brand’s presence and authority, your target audience will be more likely to trust you.
That means SEO can support conversions throughout the sales funnel, helping to grow your business from all sides.
Examples of holistic SEO strategy tactics
Every strategy I create is 100% unique to your business goals.
I typically start with a technical, content, and competitor audit followed by creating a strategy, which I present to you and lay out the opportunities, priorities, and timelines. Then we implement the tactics using a combination of myself and your team.
To give you an idea, here are examples of what I might include in a holistic SEO strategy:
Set up Google Search Console
Having Google Search Console on your website lets you track the keywords it ranks for, the pages that drive clicks from Google Search, find technical issues, submit XML sitemaps, and analyze other important data.
New content ideas for your blog
Through keyword research, competitor insights, and analyzing personas, as well as other innovative approaches, I can help you identify blog topics (typically in a pillar-cluster strategy) that are also along your audience’s buyer’s journey and likely to drive qualified traffic, build brand trust, and generate leads to your website.
Especially in the post-helpful content system era on Google, knowing how to go beyond traditional SEO content matters for future success.
Existing content optimization
I can help you improve your website’s existing content by auditing all of your website pages, identifying what’s performing well for qualified traffic or keyword rankings, and suggesting the next steps for improvement.
This can include on-page optimization tactics such as aligning with Google’s E-E-A-T criteria, including related entities and keywords, optimizing the heading structure for readability, including internal linking for content clustering and navigation, optimizing the title tag for CTR, incorporating eligible structured data, adding image alt text for accessibility, and ensuring pages are mobile friendly.
Technical site audits
I can perform technical website audits or help you prioritize the findings from an existing website audit like Semrush, Ahrefs, or Screaming Frog, to help you create solid foundations for user experience (UX) and a search engine’s ability to crawl and index your content.
Advising internal teams
If you’re currently working with in-house marketing teams, I can offer an outside opinion as to creating SEO strategies or standard operating procedures (SOPs) that your internal developers, content creators, and other team members can then execute.
Local SEO
If your business serves customers locally and generates a Google Business Profile (GBP), I can offer local SEO services to optimize your GBP profile for better visibility in local packs (Google Maps results in Search), as well as review management, name, address, and phone number (NAP) consistency, and other methods to help build visibility with customers and credibility with Google.
Why work with me?
If there’s one thing I’ve learned in my career, it’s the value of working with an SEO who has specialized knowledge.
If you search on Google for “weekly SEO news,” you’ll often see my website in the top results. That’s because I strive to stay at the forefront of current industry trends and best practices.
I use a people-first SEO approach based on modern day search engine ranking systems and traditional best practices to maximize your brand’s organic visibility with its target audience during their buyer’s journey, including in normal search results as well as surfaces like Google SGE, People also view, and Perspectives.
I’m also forward thinking and focused on AI, including the technologies behind machine learning, deep neural networks, and LLMs, and how these play into search rankings and user journeys.
My goal is to help you get the most from your SEO investment by focusing on delivering what users want and what Google’s ranking systems want to provide.
Through my company, Ethan Lazuk Consulting, LLC, I work with clients of all sizes and industries across the U.S. and internationally.
Prices for SEO strategy work
I prefer to charge a flat cost per audit or strategy or for each milestone along the way of implementing the work. This pricing model ensures we can accomplish your goals without worrying about time or budget constraints.
This breaks down to an average cost of around $150 per hour.
I also offer free help to nonprofits as well as artists and musicians, with no strings attached.
Since my SEO strategies are 100% unique to your business — no checklists here! — the best way to learn how I can help is to get in touch.
Contact me today!
Use the form below to reach me by email. Feel free to share your goals. I’ll take a look and get back to you as soon as possible with opportunities to discuss.
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I look forward to creating a strategy for your business!
