Enterprise SEO Services: Independent Consultant

SEO audits, strategies, and other services for large-scale companies.

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Independent SEO consultant offering:

Technical audits for complex site structures:
- Includes: Information architecture for massive websites, crawling and indexing, page experience, UX, CRO, structured data
Competitive analysis:
- Includes: Direct and indirect online and offline competitor research for technical, content, and strategic insights
Scalable content strategies:
- Includes: Working across departments or with multiple stakeholders, buyer’s journey blog topic research (e.g., keyword research, review and persona insights, competitor analysis), hub-and-spoke model
Knowledge panels and branding (reputation management):
- Includes: Entities (brand and key team members), schema, links, digital PR
Reporting and analysis:
- Includes: Beyond keyword rankings to cumulative organic visibility, assisted conversions, business goals (revenue and ROI), insightful analysis for key stakeholders (CEO-friendly reprots)

As an enterprise organization, you have different SEO needs than a small or medium sized businesses.

Most enterprises companies have large-scale and complex websites, an established brand presence, specific reporting needs for showing ROI, and/or a wealth of internal resources across stakeholders or departments to accomplish SEO strategies.

I’m Ethan Lazuk, an independent SEO consultant who specializes in holistic and brand-focused strategies that align with enterprise-level business goals.

My strategies focus on organic visibility across Google, Bing, and other search engines as well as AI chatbots and answer engines (ChatGPT, Perplexity, Google SGE, etc.).

Having worked with large companies in digital marketing agencies for over 8 years before starting my consulting company, I know the value of specialized SEO knowledge for addressing enterprise needs related to:

Technical SEO audits and priorities
Competitive research for strategy and content planning
Brand reputation management and awareness building
Addressing customer personas in national or international markets
Reporting on meaningful metrics for ROI

Based on a comprehensive website, brand, and competitor audit, I’ll develop a holistic strategy for your business focused on achieving business goals based on brand awareness, qualified clicks, and revenue-generating conversions throughout the sales funnel.

Reach out today for a consultation or to learn more.

Enterprise SEO services

I can offer SEO consulting services for enterprise organizations that range from complete audits and strategies plus monthly SEO work (retainers) to one-time audits or services as well as staff training.

Types of enterprise companies I work with include:

B2B (SaaS, technology, financial services, AI)
Retail and ecommerce (online retailers, D2C, marketplaces, subscription-based services)
Healthcare (hospital systems, pharmaceutical companies, medical device companies)
Financial (banking, investment firms, insurance and fintech companies)
Education (colleges and universities, online learning platforms)
Manufacturing (industrial, construction)
Real estate (housing, commercial)
Media and entertainment (film, television, music)
Government agencies (state, local, federal)

I follow the same fundamental approach that includes three core services:

Technical audits: Solid website foundation for crawling/indexing and UX/page experience.
Helpful content strategies: Audit of existing content plus new ideas to reach your audience during their buyer’s journey, including using alternative sources and content types.
Authority building: Establish brand reputation and credibility while building website authority.

However, the final strategy for your enterprise business will be different based on considerations for your brand presence, internal resources, and the competitive landscape.

Pricing

I charge a flat rate per project or milestone. I also offer monthly retainers for qualifying clients.

My average hourly rate is around $150 per hour (USD).

What’s different about my approach?

If you search on Google for “weekly SEO news,” you’ll see my website in the top results. That’s because I’m dedicated to staying at the forefront of modern-day best practices.

I approach SEO as marketing and follow a user-first approach. This aligns with today’s AI-based ranking systems, where brand building and user satisfaction are paramount to aligning with what Google calls E-E-A-T criteria and helpful content.

I also make use of AI tools for efficiencies, including research, strategy, and reporting, while maintaining people-first content standards.

In short, today’s SEO isn’t about keyword rankings or backlinks. It incorporates all types of content (text, video, social media, PR) and even goes beyond search engines to what I call “cumulative organic visibility” across AI chatbot citations and answer engine summaries. SEO isn’t an add-on service; it’s an integral part of all marketing and business, especially at the enterprise level.

Since my strategies are 100% custom to your business goals, the best way to learn how I can help is to get in touch.