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The Importance of SEO/GEO and Dev Team Collaboration
The Importance of SEO/GEO and Dev Team Collaboration I was speaking with one of my consulting clients the other day. They work in-house as an SEO director and I advise their team on SEO/GEO strategies. They told me about a site migration that went awry. The developers changed the domain and added a sitewide redirect,… Read more
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🐹 Hamsterdam Part 144: Weekly SEO/GEO News Recap (9/5 to 9/11, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 9/5 to 9/11, 2026. Read more
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Let’s Talk About “Salience” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
Let’s Talk About “Salience” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This time, we’ll be looking at… Read more
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How Has Google’s AI Overviews Changed User Behavior? Reviewing Eye-Tracking Studies 20 Years Apart (A Hamsterdam History Lesson)
How Has Google’s AI Overviews Changed User Behavior? Reviewing Eye-Tracking Studies 20 Years Apart (A Hamsterdam History Lesson) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have… Read more
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What Has Pandu Nayak Said About Page-Level Rankings? A Tales from the Query Post
What Has Pandu Nayak Said About Page-Level Rankings? A Tales from the Query Post This article is part of a new series for my blog called “Tales from the Query,” where I look at a random query in GSC and write a blog post about it. Today’s query is: “pandu nayak page level rankings.“ I… Read more
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How Many Times Should You Ask an AI Assistant the Same Question? Research Into Measuring AI Visibility (Hamsterdam Research)
How Many Times Should You Ask an AI Assistant the Same Question? Research Into Measuring AI Visibility (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the… Read more