Feel free to scroll, search, or use the category selector to find your topic of interest. I also welcome your comments and feedback.
Note: I’m just getting back to producing content after a hiatus from work. I archived ~80 posts and rebooted Hamsterdam. New content is coming! Just bear with me while I get my sea legs back.
Remember, sharing (knowledge) is caring.
Cheers!
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Study notes for “A New Era of SEO.”
Study notes for “A New Era of SEO,” using Google’s NotebookLM. Curious what the capabilities or use cases of NotebookLM are like? This post shares a few examples, providing study notes to accompany another recent SEO article that I came across on X yesterday by Greg Jarboe for SEJ: It’s a well written article with… Read more
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🐹 Hamsterdam part five. (10/20 to 10/26, 2024)
🐹 Hamsterdam part five. (10/20 to 10/26, 2024) A weekly marketing and AI content recap. Welcome to the fifth week of the renewed Hamsterdam! 🐹 The focus here is on finds from my Google Discover and TikTok feeds 🤳 🌏, with attention paid to stories you might not see in your ordinary travels through SEO… Read more
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What Siri’s ChatGPT integration portends for SEO & Google Search.
What Siri’s ChatGPT integration portends for SEO & Google Search. I’ve been writing a lot lately about the migration of searchers from traditional search engines like Google to AI chatbots or agents like ChatGPT. To give examples, I’ve compared search results between different platforms as well as recorded my own search journey in looking for… Read more
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Exploring language model embeddings for Bayesian optimization & why marketers should care.
Exploring language model embeddings for Bayesian optimization & why marketers should care. Welcome to a new week of 🐹 Hamsterdam Research, where we’re looking at a Google DeepMind paper, Predicting from Strings: Language Model Embeddings for Bayesian Optimization. The paper was submitted to ArXiv on October 14th, 2024, and includes several authors, including Tung Nguyen,… Read more
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My old shoes: a modern search journey with Google AI.
My old shoes: a modern search journey with Google AI. (And ChatGPT Search.) I’m not a big spender. I tend to shop the discount rack at Marshall’s, and when I find something I like, I hold onto it for as long as it’ll last. This was the case with my favorite pair of shoes: my… Read more
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🐹 Hamsterdam part four. (10/13 to 10/19, 2024)
🐹 Hamsterdam part four. (10/13 to 10/19, 2024) A weekly marketing and AI content recap. Welcome to the fourth week of the renewed Hamsterdam! 🐹 The focus here is on finds from my Google Discover feed 🤳 🌏, with attention paid to stories you might not see in your ordinary travels through SEO or marketing… Read more