Feel free to scroll, search, or use the category selector to find your topic of interest. I also welcome your comments and feedback.
Note: I’m just getting back to producing content after a hiatus from work. I archived ~80 posts and rebooted Hamsterdam. New content is coming! Just bear with me while I get my sea legs back.
Remember, sharing (knowledge) is caring.
Cheers!
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Reclaiming lost pages after a website migration.
Reclaiming lost pages or blog posts after a website migration or redesign. Here’s a scenario I’ve encountered a few times in my career: A business chose to migrate and/or redesign their website. In the process, a lot of the original content from their website got removed, but they weren’t aware of that fact. What’s usually… Read more
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🐹 Hamsterdam Part 76: Weekly SEO & AI News Recap (11/17 to 11/23, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 11/17 to 11/23, 2024. Read more
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What is Pairwise Ranking Prompting and why should SEOs care?
What is Pairwise Ranking Prompting and why should SEOs care? Welcome to a new Hamsterdam Research post. 🐹 We’ll be taking a look at a paper from Google Research titled, “Large Language Models are Effective Text Rankers with Pairwise Ranking Prompting.” The paper’s authors include Zhen Qin, Rolf Jagerman, Kai Hui, Honglei Zhuang, Junru Wu,… Read more
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🐹 Hamsterdam Part 75: Weekly SEO & AI News Recap (11/10 to 11/16, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 11/10 to 11/16, 2024. Read more
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Optimizing for AIOs based on Google’s “Generative Summaries for Search Results” patent.
Optimizing for AI Overviews based on Google’s “Generative Summaries for Search Results” patent. The patent behind Google’s AI Overviews is believed to be US 11,769,017 B1 called “Generative Summaries for Search Results.” In playing around with Google’s NotebookLM, I recently inputted this patent as a source and asked a very simple question: “based on the… Read more
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What are zero-shot pointwise LLM rankers and why should SEOs care?
What are zero-shot pointwise LLM rankers and intermediate relevance labels, and why should SEOs care? Welcome to a new Hamsterdam Research post. 🐹 This time, we’ll take a look at a paper from Google Research titled, “Beyond Yes and No: Improving Zero-Shot Pointwise LLM Rankers via Scoring Fine-Grained Relevance Labels.” The paper’s authors include Honglei… Read more