Feel free to scroll, search, or use the category selector to find your topic of interest. I also welcome your comments and feedback.
Note: I’m just getting back to producing content after a hiatus from work. I archived ~80 posts and rebooted Hamsterdam. New content is coming! Just bear with me while I get my sea legs back.
Remember, sharing (knowledge) is caring.
Cheers!
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Learning what query expansion to improve generalization of strong cross-encoder rankers means and why SEOs should care.
Learning what query expansion to improve generalization of strong cross-encoder rankers means and why SEOs should care. Welcome to a new Hamsterdam Research post. This week, we’ll take a look at a paper from Google Research titled, “Can Query Expansion Improve Generalization of Strong Cross-Encoder Rankers?“ The paper’s authors include Minghan Li, Honglei Zhuang, Kai… Read more
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🐹 Hamsterdam part seven. (11/4 to 11/10, 2024)
🐹 Hamsterdam part seven. (11/4 to 11/10, 2024) A weekly marketing and AI content recap. Welcome to the seventh week of the renewed Hamsterdam! 🐹 The focus here is on finds from my Google Discover, X, and TikTok feeds 🤳 🌏, with attention paid to stories you might not see in your ordinary travels through… Read more
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Using Google Learn About for SEO content topic research.
Using Google Learn About for SEO content topic research. As an SEO, I’m always on the lookout for new opportunities to mine content topics that aren’t keyword focused. So much of strategic discussions today relate to entity-based optimization and buyer’s journeys. It’s not about getting clicks for the sake of it, but addressing user’s pain… Read more
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What is the cherry-picking of information from RAG systems like Perplexity and Copilot?
What is the cherry-picking of information from RAG systems like Perplexity and Copilot? SEO for AI search isn’t only about getting mentions and citations, but also ensuring those mentions fit the context of the original article. I recently read an interesting article from Unite.AI called “New Research Finds Sixteen Major Problems With RAG Systems, Including… Read more
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🐹 Hamsterdam part six. (10/27 to 11/3, 2024)
🐹 Hamsterdam part six. (10/27 to 11/3, 2024) A weekly marketing and AI content recap. Welcome to the sixth week of the renewed Hamsterdam! 🐹 The focus here is on finds from my Google Discover, X, and TikTok feeds 🤳 🌏, with attention paid to stories you might not see in your ordinary travels through… Read more
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ChatGPT search is here. Let’s check it out!
ChatGPT search is here. Let’s check it out! *This article is in progress. ChatGPT search is available to all ChatGPT Plus and Team users, as well as SearchGPT waitlist users, and will be available to ChatGPT Edu and Enterprise users in the coming weeks. It will roll out to all Free users over the coming… Read more