Feel free to scroll, search, or use the category selector to find your topic of interest. I also welcome your comments and feedback.
Note: I’m just getting back to producing content after a hiatus from work. I archived ~80 posts and rebooted Hamsterdam. New content is coming! Just bear with me while I get my sea legs back.
Remember, sharing (knowledge) is caring.
Cheers!
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What it feels like to be bipolar (and work in marketing).
What it feels like to be bipolar (and work in marketing). This is technically a blog post about being bipolar more than it is about working in marketing, but I love what I do professionally, so I blended the two. I’ll also write this in a stream of consciousness (rather than a canned standard SEO)… Read more
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Comparing search results: Google, Perplexity, Gemini, and ChatGPT.
Comparing search results: Google, Perplexity, Gemini, and ChatGPT. It seems like discussions around doing SEO and marketing strategies for AI search journeys is picking up steam. That’s likely because usage is not only increasing for generative AI in general and as a search replacement specifically, but we’re also getting word of more search engine integrations… Read more
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What we as marketers can learn about originality and diversity from Diversity-Rewarded CFG Distillation via Google DeepMind.
What we as marketers can learn about originality and diversity from Diversity-Rewarded CFG Distillation via Google DeepMind. Welcome back to 🐹 Hamsterdam Research, where we’re looking at a subtopic from a Google DeepMind paper, Diversity-Rewarded CFG Distillation. Our focus will be on what originality and diversity mean in the context of the paper, and why… Read more
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How to measure SEO content success in the age of AI?
How to measure SEO content success in the age of AI? Stick to business fundamentals. How to measure SEO content success in the age of AI? Nothing like a simple question, right? A while back, I made some alterations to my website and consulting business, focusing less on “SEO” and broadening instead to a “holistic… Read more
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Introducing inference scaling for long-context RAG, and why marketers should care.
Introducing inference scaling for long-context RAG via Google DeepMind, and why marketers should care. Welcome back to 🐹 Hamsterdam Research, where we’re delving into a new topic from Google DeepMind: Inference Scaling for Long-Context RetrievalAugmented Generation. The paper was submitted to ArXiv on October 6th, 2024, and includes several authors, including Zhenrui Yue, Honglei Zhuang,… Read more
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🐹 Hamsterdam part three. (10/5 to 10/12, 2024)
🐹 Hamsterdam part three. (10/5 to 10/12, 2024) A weekly marketing and AI content recap. Welcome to the third week of the renewed Hamsterdam! 🐹 Broken record here … but have a new format! The focus is on my Google Discover feed 🤳 🌏, with attention paid to stories you might not see in your… Read more