Feel free to scroll, search, or use the category selector to find your topic of interest. I also welcome your comments and feedback.
Note: I’m just getting back to producing content after a hiatus from work. I archived ~80 posts and rebooted Hamsterdam. New content is coming! Just bear with me while I get my sea legs back.
Remember, sharing (knowledge) is caring.
Cheers!
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Introducing Differential Transformer, and why marketers should care.
Introducing Differential Transformer, and why marketers should care. 🐹 Hamsterdam Research is back with a new and exciting topic: Differential Transformer. You may be familiar with Transformers, the basis for ML models like GPT and BERT. A Differential Transformer (Diff Transformer) is an improved version designed to handle attention better by focusing on relevant information… Read more
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Telling your brand’s story, and how that’s different from SEO.
Telling your brand’s story, and how that’s different from SEO. *This post is in-progress and will be finished in the coming days. Brand storytelling. Working for 9+ years in SEO, that’s not a term I heard often. Sometimes, I’d hear it from the content or social teams at agencies I worked for. Seldom, if ever,… Read more
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🐹 Hamsterdam part two. (9/29 to 10/5, 2024)
🐹 Hamsterdam part two. (9/29 to 10/4, 2024) A weekly marketing and AI content recap. Welcome to the second week of the new Hamsterdam! 🐹 We have a new format here, where the focus is no longer content from my socials, emails, and beyond but rather limited to Google Discover. 🤳 🌏 I’m trying to… Read more
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Tips for posting on different socials.
Tips for posting on different socials. *This post is in-progress and will be finished in the coming days. One of the reasons why I broadened my career beyond SEO to focus on holistic marketing strategies is that I saw the writing on the wall. Part of that writing was the growth of generative AI in… Read more
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How to use Perplexity for content topic research.
How to use Perplexity for content topic research. *This post is in-progress and will be finished in the coming days. Keyword-based content topics for SEO or socials is a tired game. 😴 It’s also increasingly obsolete, for a few reasons. If you’re wondering why it’s obsolete, keep reading the next section. If you’re already on… Read more
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Content marketing fundamentals for websites and socials.
Content marketing fundamentals for websites and socials. *This post is in-progress and will be finished in the coming days. 😉 Earlier this month, I declared SEO as we know it to be dead. I then embraced being a holistic marketer instead. One of the first elements of digital marketing that I put on my main… Read more