Hamsterdam Research
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Evaluating “The Fellowship of the Query: Learning Retrieval Actions” for SEO/GEO Insights: A Hamsterdam Research Post
Evaluating “The Fellowship of the Query: Learning Retrieval Actions” for SEO/GEO Insights: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search…
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Summarizing “Query Implied Generative Engine Optimization”: A Hamsterdam Research Post
Summarizing “Query Implied Generative Engine Optimization”: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search and SEO/GEO strategies. This time, we’ll…
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Reviewing “Evaluating Brand Retrieval and Ranking in Large Language Model Recommendations” for SEO/GEO Insights: A Hamsterdam Research Post
Reviewing “Evaluating Brand Retrieval and Ranking in Large Language Model Recommendations” for SEO/GEO Insights: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future…
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Evaluating “Characterizing Web Search by Conversational LLM Agents” for SEO/GEO Insights: A Hamsterdam Research Post
Evaluating “Characterizing Web Search by Conversational LLM Agents” for SEO/GEO Insights: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search and…
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What Does Your GEO Visibility Score Actually Measure? Why Prompt Selection Matters (Hamsterdam Research)
What Does Your GEO Visibility Score Actually Measure? Why Prompt Selection Matters (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search and SEO/GEO…
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Does Language Change What AI Search Considers Authoritative? Lessons From 1,920 AI Overview Queries (Hamsterdam Research)
Does Language Change What AI Search Considers Authoritative? Lessons From 1,920 AI Overview Queries (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search…
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How Many Times Should You Ask an AI Assistant the Same Question? Research Into Measuring AI Visibility (Hamsterdam Research)
How Many Times Should You Ask an AI Assistant the Same Question? Research Into Measuring AI Visibility (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the…
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Why Relevance Isn’t Enough for AI Search: The Importance of Answerability (Hamsterdam Research)
Why Relevance Isn’t Enough for AI Search: The Importance of Answerability (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search and SEO/GEO strategies.…
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Examining New Research, “Less can be More: Relieving RAG Bottlenecks via Evidence Frontloading and Pressure-Adaptive Budgeting,” for SEO/GEO Insights (Hamsterdam Research)
Examining New Research, “Less can be More: Relieving RAG Bottlenecks via Evidence Frontloading and Pressure-Adaptive Budgeting,” for SEO/GEO Insights (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications…
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Examining New Research, “AI in Search Reduces Publisher Referrals Without Improving User Experience: Experimental Evidence,” for SEO/GEO Insights (Hamsterdam Research)
Examining New Research, “AI in Search Reduces Publisher Referrals Without Improving User Experience: Experimental Evidence,” for SEO/GEO Insights (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for…
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The AI Assistant Is Part of the Search Journey: What New Research, “Role of Personality in Conversational Information Seeking,” Means for SEO/GEO (Hamsterdam Research)
The AI Assistant Is Part of the Search Journey: What New Research, “Role of Personality in Conversational Information Seeking,” Means for SEO/GEO (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore…
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The Prompt Isn’t Always the Query: What Conversation Context Means for SEO and GEO (Hamsterdam Research)
The Prompt Isn’t Always the Query: What Conversation Context Means for SEO and GEO (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for the future of search…
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Exploring “GuidedRAG: Semantic Steering of Retrieval-Augmented Generation” and Why SEO/GEO Professionals Should Care (Hamsterdam Research)
Exploring “GuidedRAG: Semantic Steering of Retrieval-Augmented Generation” and Why SEO/GEO Professionals Should Care (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to a new edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn just what the heck they’re talking about and explore their hypothetical implications for the…
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Exploring “Scalable In-context Ranking with Generative Models,” a Google Research Paper, & Why SEO/GEO Professionals Should Care (A Hamsterdam Research Post)
Exploring “Scalable In-context Ranking with Generative Models,” a Google Research Paper, & Why SEO/GEO Professionals Should Care (A Hamsterdam Research Post) By Ethan Lazuk Last updated: Welcome to a new edition of Hamsterdam Research! 🐹 If you’re new here, this is where we look at recent AI research papers to learn just what the heck…
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Summarizing “Web vs. LLMs: An Empirical Study of Learning Behaviors of CS2 Students” from an SEO’s perspective (Hamsterdam Research)
In this Hamsterdam Research post, we’ll summarize “Web vs. LLMs: An Empirical Study of Learning Behaviors of CS2 Students” from an SEO’s perspective.
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What is Pairwise Ranking Prompting and why should SEOs care?
What is Pairwise Ranking Prompting and why should SEOs care? Welcome to a new Hamsterdam Research post. 🐹 We’ll be taking a look at a paper from Google Research titled, “Large Language Models are Effective Text Rankers with Pairwise Ranking Prompting.” The paper’s authors include Zhen Qin, Rolf Jagerman, Kai Hui, Honglei Zhuang, Junru Wu,…
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What are zero-shot pointwise LLM rankers and why should SEOs care?
What are zero-shot pointwise LLM rankers and intermediate relevance labels, and why should SEOs care? Welcome to a new Hamsterdam Research post. 🐹 This time, we’ll take a look at a paper from Google Research titled, “Beyond Yes and No: Improving Zero-Shot Pointwise LLM Rankers via Scoring Fine-Grained Relevance Labels.” The paper’s authors include Honglei…
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Learning what query expansion to improve generalization of strong cross-encoder rankers means and why SEOs should care.
Learning what query expansion to improve generalization of strong cross-encoder rankers means and why SEOs should care. Welcome to a new Hamsterdam Research post. This week, we’ll take a look at a paper from Google Research titled, “Can Query Expansion Improve Generalization of Strong Cross-Encoder Rankers?“ The paper’s authors include Minghan Li, Honglei Zhuang, Kai…
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Exploring language model embeddings for Bayesian optimization & why marketers should care.
Exploring language model embeddings for Bayesian optimization & why marketers should care. Welcome to a new week of 🐹 Hamsterdam Research, where we’re looking at a Google DeepMind paper, Predicting from Strings: Language Model Embeddings for Bayesian Optimization. The paper was submitted to ArXiv on October 14th, 2024, and includes several authors, including Tung Nguyen,…
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What we as marketers can learn about originality and diversity from Diversity-Rewarded CFG Distillation via Google DeepMind.
What we as marketers can learn about originality and diversity from Diversity-Rewarded CFG Distillation via Google DeepMind. Welcome back to 🐹 Hamsterdam Research, where we’re looking at a subtopic from a Google DeepMind paper, Diversity-Rewarded CFG Distillation. Our focus will be on what originality and diversity mean in the context of the paper, and why…