Hamsterdam Part 1: SEO News Recap from 4/9 to 4/15, 2023
By Ethan Lazuk
Last updated:
A weekly look-back at SEO news, tips, and other content shared on social media & beyond.

Quote source: Me.
Introduction to week 1: The beginning
This page was originally called The Twitter Files Part 1. It was the very first weekly recap of SEO news (then all tweets) that would lead to today’s Hamsterdam recaps.
Sadly, my website was hacked, so I lost a bit of content. Including the original Twitter Files. I’ve recovered as much of it as a could, using the cached version from Google Search.
Here’s how it looked as I was transferring it:

Here’s the original introduction:
“This is the first rendition of The Twitter Files! Hope you enjoy it!
What are The Twitter Files?
If you’re into search engine optimization (SEO), then this is for you!
Just about every day, I log into Twitter and browse tweets about SEO. In the course of an average week, I “like” so many great tweets that it can be easy to forget about some of the SEO news, tips, articles, videos, and other information shared. So, I’m creating a weekly recap to organize some of my favorite SEO tweets for reference.”
– Opening to the original Twitter Files Part 1.
But, we march ahead! 🙂
Buckle up for a full week’s recap.
Notes:
- If the article times out on mobile, my apologies. Please try viewing on a desktop or WiFi.
- I’ve cut back on the amount of info I include; if you’d like to see more, scrolling through my likes on X or following the people in this recap is probably the best place to start. 😉
Okay, time for (home)work.

Jump to a section of this week’s recap
- Top posts
- News, Google updates, & SERP tests
- SEO tips & tidbits
- Fundamentals & resources
- Articles, videos & case studies
- Local SEO
- Technical SEO
- Content marketing
- SEO tools, AI & reporting
- Humor section
- Miscellaneous & general posts
Enjoy the recap below! And please support content you find valuable with a like or follow. 🙂
Top posts
These are key news items, tips, or other content I felt were relevant to highlight for the week, particularly if you just want a quick glance.
SEO news, Google updates, & SERP tests
These are newsworthy events in the SEO world from the last week or SERP tests to be aware of.
SEO tips & tidbits
This section has actionable tips, cool tidbits, or other findings and observations that can be teaching moments.
SEO fundamentals & resources
If you’re new to SEO, this section includes essential information, concepts, or resources to learn more about.
Articles, videos, case studies & more
These are longer-form content shared on social.
Local SEO
If you’re into local Search, this section is for you!
Technical SEO
Yep, it still matters. 😉
Content marketing
What’d SEO be without content?
Tools, AI & reporting
Here’s a recap of AI news, updates to SEO tools, new tools, along with tips for reporting on data.
Humor
Humor is subjective; hopefully, you find these funny as well!
General Marketing & Miscellaneous
This is for great content that isn’t necessarily SEO (i.e., PPC, PR, dev, design, and social friends, check it out!) or even marketing-specific.
Great job making it to the end. You rock!
Show your support for creators: If you liked any of the content shared above, please support that person by liking their post or following them. 🙂
Hungry for more? Check out the past weeks of Hamsterdam.
Or sign up for the newsletter!
Want to work together on your brand’s SEO?
I’m currently taking clients for SEO and content audits and strategy consulting, and soon training. You can learn more about me on my about page.
Get in touch: hit me up on social at @EthanLazuk, by text or call at 813-557-9745, or via email at ethan.lazuk@gmail.com.
Cheers!
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