Healthcare SEO/GEO strategies involve special attention to what Google calls EEAT (experience, expertise, authoritativeness, and trustworthiness).
I have 10+ years of experience in the SEO and now GEO space and have worked with a variety of healthcare-related businesses, everything from hospitals to clinics to individual providers (like dentists and plastic surgeons).
To learn more, schedule a brief call with me, or keep reading.
What makes healthcare SEO/GEO strategies unique?
It all depends on the type of medical business, its target patient group, and its business goals.
But in general, there are three aspects to a healthcare SEO/GEO strategy.
The first is local SEO/GEO. If you see patients at a clinical location, you’ll want to have that location optimized in Google Maps for local-intent searches. This means having a fully filled in Google Business Profile. You’ll also want to be visible in local directories and ensure NAP consistency.
The second aspect is traditional SEO and your website’s content. Many patients will still go to a search engine like Google and look for services related to their medical needs. You want to have content to satisfy that intent throughout the buyer’s journey (including everything from informational blog posts or guides to service and appointment pages).
The final aspect is AI visibility, which involves not only your website and Google Business Profile but third-party mentions. Having a strategy for ensuring consistent information about your medical services throughout the web is imperative for a GEO strategy.
About my healthcare SEO/GEO services:
I’m an independent SEO/GEO consultant offering holistic audits and strategies for healthcare clients.
I charge around $200 per hour, and all of my services are completely custom to each client (no checklists here).
For more information, feel free to text me at 813-557-9745, email me (ethan.lazuk@gmail.com), or connect with me on socials:
Cheers!
