I’m a power user of Profound and Peec AI, and I’ll use those skills to help you set-up prompt tracking for your AI visibility goals.
As an in-house SEO director, I was an early client of Profound. Later I worked for Peec AI. That’s given me advanced knowledge of how to use prompt-tracking tools for AI visibility.
Whether you have a current prompt-tracking project or you’re looking to set yours up correctly from the start, I can help you strategize and take action to get the most out of your tool stack for AI visibility.
Want to hear more? Schedule a 30 minute consultation with me below, or keep reading.
What is prompt tracking?
Prompt-tracking tools, or AI visibility tools, like Profound and Peec AI work by sending out predesignated prompts (which you often choose, based on your users’ buyer’s journey for your key lines of business) to select AI assistants (like ChatGPT, AI Overviews, AI Mode, Gemini, or Claude).
These tools often use UI scraping to get the same answers that logged out users would get, as opposed to pinging an API. From those answers, the tools record metrics like brand mentions, citations, sentiment scores, and average position.
You can take action from the data by figuring out which types of sources (owned or earned media) are being retrieved in the chats associated with your tracked prompts, and then influencing those sources.
That’s where I come in, by helping you create a strategy for how to influence those sources that matter to your users’ prompts.
Why setup is the most important part.
The value of your AI visibility tool stack comes down to the initial setup, i.e., which prompts you choose to track and which models you select.
Ideas for prompts can come from conversations with customers, Reddit threads, or keyword data like from Google Search Console, but the important part is that the prompts are representative of the buyer’s journey of your target personas as they’re exploring solutions relevant to your lines of business.
Without a proper prompt setup, your data will be less actionable, as you won’t know which types of sources are truly influencing your target audience’s buying decisions.
I’ll help you get the correct setup and translate the AI visibility data into an actionable GEO strategy, because ultimately the goal is conversions for your business, and that’s what success should be measured by.
If you’re interested to learn more about prompt-tracking tools and how to create GEO strategies from their data, let’s chat.
Feel free to text me at 813-557-9745, email me (ethan.lazuk@gmail.com), or connect on socials:
Cheers!
