One takeaway I had in my SEO/GEO career was recognizing the value of social media as a compliment to website content strategies.
This is why I offer social media as part of holistic SEO/GEO and marketing strategies, because of the value it has for your business.
In terms of Google Search, I’ve witnessed rising instances of social content, as well as the prominence of social profiles in knowledge panels. In short, social media content is SEO/GEO content, in my opinion.
In the age of AI, I’ve also seen the preponderance of social citations in AI Overviews and AI assistant responses. In other words, social content feeds AI assistants and agents, influencing the visibility of your brand.
I’ll work with you to leverage your social media platforms to not only grow follower counts and engagement within the platforms, but also have your socials contribute to your brand’s overall digital presence and brand storytelling across search engines and AI assistants.
To learn more, schedule a brief call with me, or keep reading.
Not sure where to start? Try this quiz.
Just send me the answer via email and we’ll discuss!
What’s Your Ideal Social Media Strategy?
What’s your primary business goal?
How much time can you dedicate to social media weekly?
What type of content can you consistently create?
Who is your target audience?
What’s your budget for social media marketing?
What’s your current social media experience level?
Why is social media essential in the age of AI?
I spent 10+ years focusing on content and SEO/GEO strategies at digital agencies and as an independent consultant and later in-house director. One of the key takeaways I had is that SEO/GEO and social media are symbiotic.
This relationship has only grown stronger in the age of generative AI tools.
But let’s take it back for a moment to the fundamentals.
Content from one social media channel can be repurposed for other channels, like turning a YouTube video into clips for Instagram or TikTok.
Website content can also be repurposed, like turning blog posts into threads for X or Threads or long-form posts on LinkedIn, which appear often in AI Overviews.
Because your social content can get pulled into search results and AI assistant citations similarly as website content can, we can see its potential for brand storytelling, engagement, and meeting business goals within a holistic SEO/GEO strategy.
What I focus on is your audience’s entire user journey, including within social platforms as well as in search and AI assistants.
From branded content to notable hashtags, knowing where your target customers spend their time on socials and how that feeds your brand’s overall digital presence (and credibility) can reinforce your holistic marketing goals.
Then, we have knowledge graphs and RAG (retrieval augmented generation), where that brand-focused content can get turned into vector embeddings and used to ground answers from AI assistants like Perplexity, ChatGPT, Meta AI, Gemini, or Claude.
Social content is SEO/GEO content, but it’s also an essential part of a holistic brand-focused marketing strategy.
Feel free to text me at 813-557-9745, email me (ethan.lazuk@gmail.com), or connect on social:
Cheers!
