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Let’s Talk About “Mental Availability” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
Let’s Talk About “Mental Availability” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This week, we’ll be looking… Read more
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SEO Still Remains A Viable Marketing Strategy For Anyone: A Hamsterdam History Lesson
SEO Still Remains A Viable Marketing Strategy For Anyone: A Hamsterdam History Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed (or haven’t) since. In… Read more
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Examining New Research, “AI in Search Reduces Publisher Referrals Without Improving User Experience: Experimental Evidence,” for SEO/GEO Insights (Hamsterdam Research)
Examining New Research, “AI in Search Reduces Publisher Referrals Without Improving User Experience: Experimental Evidence,” for SEO/GEO Insights (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications for… Read more
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🐹 Hamsterdam Part 141: Weekly SEO/GEO News Recap (8/15 to 8/21, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 8/15 to 8/21, 2026. Read more
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Let’s Talk About “Differentiation” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
Let’s Talk About “Differentiation” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This week, we’ll be looking at… Read more
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Entity Optimization for AI Search: Reducing Ambiguity and Increasing Retrievability
Entity Optimization for AI Search: Reducing Ambiguity and Increasing Retrievability Entity optimization for AI search isn’t a checklist of SEO/GEO tactics; it’s a holistic process centered around reducing ambiguity and increasing retrievability for your brand’s key entities. When you optimize an entity (like your brand name) for AI search, you help search engines and AI… Read more