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Let’s Talk About “Cold Email Outreach Strategies” in the Context of SEO/GEO Services: A Hamsterdam Marketing Lesson
Let’s Talk About “Cold Email Outreach Strategies” in the Context of SEO/GEO Services: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where we examine marketing topics to learn about their fundamental concepts and apply them to the context of SEO/GEO. This time,… Read more
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Examining New Research, “Less can be More: Relieving RAG Bottlenecks via Evidence Frontloading and Pressure-Adaptive Budgeting,” for SEO/GEO Insights (Hamsterdam Research)
Examining New Research, “Less can be More: Relieving RAG Bottlenecks via Evidence Frontloading and Pressure-Adaptive Budgeting,” for SEO/GEO Insights (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore their hypothetical implications… Read more
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🐹 Hamsterdam Part 142: Weekly SEO/GEO News Recap (8/22 to 8/28, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 8/22 to 8/28, 2026. Read more
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How to Optimize for a Knowledge Panel on Google (And Why That’s Only the Beginning)
How to Optimize for a Knowledge Panel on Google (And Why That’s Only the Beginning) Come for the knowledge panel optimization tips, stay for the entity corroboration lesson. Google’s entity layer is becoming part of the AI search interface, not merely a traditional SERP feature. Ahrefs documented examples where entities mentioned inside AI Mode responses… Read more
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Findings from 2,594 ChatGPT Fanout Queries
Findings from 2,594 ChatGPT Fanout Queries Fanout queries are the subqueries that an AI assistant searches (when it performs web search) based on the user’s prompt. Most major AI assistants use fanout queries, like ChatGPT, Gemini, AI Overviews, AI Mode, Claude, etc. Being relevant for fanout queries can help make your content an eligible source… Read more
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Query Fanout as an Entity Optimization Strategy for AI Search
Query Fanout as an Entity Optimization Strategy for AI Search I’ve written before about how entity optimization for AI search isn’t a checklist of tactics but rather a holistic process that involves reducing ambiguity and increasing retrievability for your brand’s key entities. One method you can use to uncover entity relationships to optimize toward is… Read more