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Entity Optimization for AI Search: Reducing Ambiguity and Increasing Retrievability
Entity Optimization for AI Search: Reducing Ambiguity and Increasing Retrievability Entity optimization for AI search isn’t a checklist of SEO/GEO tactics; it’s a holistic process centered around reducing ambiguity and increasing retrievability for your brand’s key entities. When you optimize an entity (like your brand name) for AI search, you help search engines and AI… Read more
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A History of Listicles, Specifically in the SEO/GEO Space: A Hamsterdam History Lesson
A History of Listicles, Specifically in the SEO/GEO Space: A Hamsterdam History Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam History! This is a series of posts where we look at “vintage” SEO articles to celebrate their contributors, gain historical knowledge, and discuss how things have changed (or haven’t) since. In… Read more
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What Makes a Webpage a Good Candidate Source for AI Overviews and AI Mode? A Case Study Using My NYC Consulting Page
What Makes a Webpage a Good Candidate Source for AI Overviews and AI Mode? A Case Study Using My NYC Consulting Page Are you curious what makes a webpage a good source candidate for AI Overviews and AI Mode answers? Let’s look at a case study using a page from my website. On July 31,… Read more
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The AI Assistant Is Part of the Search Journey: What New Research, “Role of Personality in Conversational Information Seeking,” Means for SEO/GEO (Hamsterdam Research)
The AI Assistant Is Part of the Search Journey: What New Research, “Role of Personality in Conversational Information Seeking,” Means for SEO/GEO (Hamsterdam Research) By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent AI research papers to learn what they’re talking about and explore… Read more
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Let’s Talk About “Brand Positioning” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson
In this first Hamsterdam Marketing lesson, we’ll talk about personas, how to create them, and how they apply to SEO strategies and content creation. Read more
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🐹 Hamsterdam Part 140: Weekly SEO/GEO News Recap (8/8 to 8/14, 2026)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 8/8 to 8/14, 2026. Read more