🐹 Hamsterdam Part 108: Weekly SEO & AI News Recap (7/19 to 7/25, 2025)
By Ethan Lazuk
Last updated:
A weekly look-back at SEO & AI news, tips, and other content shared on social media & beyond.
Opening notes, thoughts, and musings:
- Welcome to another new week of Hamsterdam! 🐹
- I appreciate you being here, and look forward to sharing the week’s news! 🙌
If you’re in a rush, hop down to the news portion. 📰
Or continue reading for two vocabulary lessons plus an introduction.
And we’re off …
🧑💻 Marketing word of the week: “Mindshare”
Mindshare refers to how much space your brand occupies in your customer’s mind compared to competitors. It’s less about general awareness (have they heard of you) and more about top-of-mind presence (are you their first thought in the product category).
Google is a good example. When most people think of search engines, it’s the first brand that comes to mind, so much so in fact that googling is a verb for searching.
High mindshare leads to brand preference and repeat business, making it valuable for marketers. Achieving mindshare is about consistent branding, memorable marketing, and delivering value over time.
🤖 AI word of the week: “Multimodal”
When AI systems can process and combine more than one type of input or output, like text, images, audio, or video, within the same model, they are said to be multimodal.
For example, a multimodal AI could look at a photo of a mountain while also reading a caption about it and then answer a question by blending the visual and text information.
Google’s MUM (multitask unified model) is an example of a multimodal AI system. However, MUM is also multitask, meaning it can do multiple types of understanding and reasoning at once, like translation, classification, or summarization without any retraining.
Most LLMs started as text-only, but the frontier models have moved to multimodality. ChatGPT’s GPT-4o, Google’s Gemini, and Claude’s Claude 3 are all examples of multimodal AI models.
🦇 Introduction to week 108: “RIP to Ozzy Osbourne”
I was bummed to hear this week that Ozzy Osbourne had passed away. I was a fan of his since I was a young kid buying his CDs. From there, I worked back and got into Black Sabbath in high school. It remains one of my all-time favorite bands.
In his honor, I want to include one of my favorite Black Sabbath songs.
Thank you for supporting Hamsterdam and the cause of SEO & AI learning. 🙏
Enjoy the vibes:
Missed last week? Don’t worry, I got you! Read Part 107 to catch up.
🌟 Other great sources of weekly SEO news:
- The SEO Weekly – Garret Sussman, iPullRank
- SEOFOMO – Aleyda Solis
- Weekly Video Recaps – Barry Schwartz, SER
- Weekly SEO News YouTube channel – Olga Zarr, Seosly
- Niche Surfer – Yoyao Hsueh
Time for our weekly review of SEO social posts, articles, & more …
Now, let’s step inside the white flags of Hamsterdam …
⏩ Jump to a section:
- News, Google updates, & SERP tests
- SEO tips & tidbits
- Fundamentals & resources
- Articles, videos & case studies
- Local SEO
- Technical SEO
- Content marketing
- Local SEO
- Data analysis & reporting
- AI, LLMS, & machine learning
- Miscellaneous & general posts
- Older stuff that’s good!
Or keep scrolling to see it all. ⏬
📰 SEO news, Google updates, SERP tests & notable posts
Notable updates or news related to Google Search or related SEO topics.
🍟 SEO tips & tidbits
Actionable tips, cool tidbits, and other snackable findings and observations that can be teaching moments.
Essential information, concepts, or resources to learn about SEO or AI.
Longer-form content pieces shared on social, in newsletters, and elsewhere.
🧑💻 Technical SEO
Everything from basics to advanced moves (and also tools).
✍️ Content marketing
From what is helpful content to user journeys and beyond.
📍 Local SEO
From Google Business Profiles to reviews and more!
📊 Data analysis & reporting
Showing that what you’re doing is helping.
🤖 AI, machine learning, & LLMs
News related to models, papers, and companies.
🤔 General marketing & miscellaneous
This is for great content that isn’t necessarily SEO or marketing-specific. PPC, PR, dev, design, and social friends, check it out!
>>Check back next week!
💎 Older stuff that’s good!
Not everything I find worth sharing is new as of this week, so these are gems I came across published in the past.
>>Check back next week!
Great job making it to the end. You rock! 🪨
Let’s connect!
Hit me up anytime via text or call at 813-557-9745 or on social or email:
Cheers! ✌️
Leave a Reply