🐹 Hamsterdam Part 114: Weekly SEO & AI News Recap (8/30 to 9/5, 2025)
By Ethan Lazuk
Last updated:
A weekly look-back at SEO & AI news, tips, and other content shared on social media & beyond.
Opening notes, thoughts, and musings:
- Welcome to another new week of Hamsterdam! 🐹
- I appreciate you being here, and look forward to sharing the week’s news! 🙌
- Spam update is still rolling out. Hopefully, you’ve stayed safe. 😉
If you’re in a rush, hop down to the news portion. 📰
Or continue reading for two vocabulary lessons plus an introduction.
And we’re off …
🧑💻 Marketing word of the week: “Share of voice”
Share of voice (SOV) measures how much of the conversation (or visibility) in a given market a brand captures compared to its competitors.
SOV started in advertising but has since expanded to PR, social, and SEO. In SEO, SOV is the percentage of keyword rankings, impressions, or clicks your brand owns relative to its competitors.
SOV has become harder to measure for SEOs in the era of AI chatbots, be it AI Overviews, ChatGPT, Perplexity, or Copilot, because visibility isn’t just clicks but also citations. To expand SOV in this new landscape, focus on brand presence across the web, including authoritative mentions, consistent branding, topical authority, and social mentions.
🤖 AI word of the week: “Supervised learning”
Supervised learning is a type of machine learning where the algorithm is trained on labeled data (inputs paired with correct outputs). The goal is to learn a function that maps inputs to outputs so the model can predict outcomes for new or unseen inputs.
For example, we might feed an algorithm thousands of photos labeled “cat” or “dog” and the model will learn patterns to predict whether new images contain either animal.
Two types of supervised learning are classification (prediction of categories), such as predicting whether a blog post is likely to rank for a given keyword, and regression (prediction of continuous values), such as predicting the amount of traffic a page might generate.
😊 Introduction to week 114: “Regex in GSC”
This is a simple tip many may already know, but using regex in Google Search Console can be an excellent way to look at performance for a set of pages or queries.
For example, we recently updated a group of pages for a website and I wanted to know specifically how that group was performing.
By using the regex filter for pages in GSC, I was able to isolate performance for the set of pages.
If you haven’t tried using regex in GSC before, I highly recommend it for a variety of use cases. Here’s a guide to help get you started.
Thank you for supporting Hamsterdam and the cause of SEO & AI learning. 🙏
Enjoy the vibes:
Missed last week? Don’t worry, I got you! Read Part 113 to catch up.
🌟 Other great sources of weekly SEO news:
- The SEO Weekly – Garret Sussman, iPullRank
- SEOFOMO – Aleyda Solis
- Weekly Video Recaps – Barry Schwartz, SER
- Weekly SEO News YouTube channel – Olga Zarr, Seosly
- Niche Surfer – Yoyao Hsueh
Time for our weekly review of SEO social posts, articles, & more …
Now, let’s step inside the white flags of Hamsterdam …
⏩ Jump to a section:
- News, Google updates, & SERP tests
- SEO tips & tidbits
- Fundamentals & resources
- Articles, videos & case studies
- Local SEO
- Technical SEO
- Content marketing
- Local SEO
- Data analysis & reporting
- AI, LLMS, & machine learning
- Miscellaneous & general posts
- Older stuff that’s good!
Or keep scrolling to see it all. ⏬
📰 SEO news, Google updates, SERP tests & notable posts
Notable updates or news related to Google Search or related SEO topics.
🍟 SEO tips & tidbits
Actionable tips, cool tidbits, and other snackable findings and observations that can be teaching moments.
Essential information, concepts, or resources to learn about SEO or AI.
Longer-form content pieces shared on social, in newsletters, and elsewhere.
🧑💻 Technical SEO
Everything from basics to advanced moves (and also tools).
✍️ Content marketing
From what is helpful content to user journeys and beyond.
📍 Local SEO
From Google Business Profiles to reviews and more!
📊 Data analysis & reporting
Showing that what you’re doing is helping.
🤖 AI, machine learning, & LLMs
News related to models, papers, and companies.
🤔 General marketing & miscellaneous
This is for great content that isn’t necessarily SEO or marketing-specific. PPC, PR, dev, design, and social friends, check it out!
>> Check Back Next Week!
💎 Older stuff that’s good!
Not everything I find worth sharing is new as of this week, so these are gems I came across published in the past.
>> Check Back Next Week!
Great job making it to the end. You rock! 🪨
Let’s connect!
Hit me up anytime via text or call at 813-557-9745 or on social or email:
Cheers! ✌️
Leave a Reply