🐹 Hamsterdam Part 120: Weekly SEO & AI News Recap (10/18 to 10/24, 2025)
By Ethan Lazuk
Last updated:
A weekly look-back at SEO & AI news, tips, and other content shared on social media & beyond.
Opening notes, thoughts, and musings:
- Welcome to another new week of Hamsterdam! 🐹
- I appreciate you being here, and look forward to sharing the week’s news! 🙌
If you’re in a rush, hop down to the news portion. 📰
Or continue reading for two vocabulary lessons plus an introduction.
And we’re off …
🧑💻 Marketing word of the week: “YouTube Marketing”
YouTube marketing, as you may have guessed, is the practice of using YouTube (the world’s second-largest search engine) to promote your brand, product, or idea using video content, ads, or community engagement.
YouTube marketing combines content marketing, social media strategy, and SEO principles to reach target audiences through both organic discovery and paid promotion.
It starts with a channel strategy, where marketers create a branded YouTube channel to host content. Next comes content optimization, or YouTube SEO, where videos are optimized for search by focusing on key elements like titles, descriptions, tags, thumbnails, captions and transcripts, and engagement signals.
There’s also advertising or paid campaigns through YouTube Ads as well as analytics data gathered in GA4.
We’ve seen how multimodal LLMs (and search generally) have become, so having content on YouTube is invariably to your benefit as part of a holistic SEO content strategy.
🤖 AI word of the week: “Y-Axis”
The Y-axis is the vertical axis on a graph or chart. It represents the dependent variable, or the value that changes in response to something else.
In contrast, the X-axis (horizontal) represents the independent variable, or the input or factor that gets manipulated to see how it affects the output.
In other words, the Y-axis shows outcomes, predictions, or performance metrics.
Here’s an example of a chart showing both axes:
😊 Introduction to week 120: “Word Count”
Sometimes we take simple facts for granted, but they’re not always evident to everyone else.
This was the case with me and word counts for SEO content.
My approach to helpful content is that it should have no limitations on word count; the length of a blog post, for example, should be the length that’s necessary to give the reader the best experience based on the topic.
But recently, I spoke with a group of writers who were told that “SEO content should be 1,300 words.” It shouldn’t … at least, not always.
If you’re a writer or new to SEO and have been told that SEO content needs to be a certain length, throw away that notion and instead focus on giving the reader the length that they need, short, long, whatever.
Thank you for supporting Hamsterdam and the cause of SEO & AI learning. 🙏
Enjoy the vibes:
Missed last week? Don’t worry, I got you! Read Part 119 to catch up.
🌟 Other great sources of weekly SEO news:
- The SEO Weekly – Garret Sussman, iPullRank
- SEOFOMO – Aleyda Solis
- Weekly Video Recaps – Barry Schwartz, SER
- Weekly SEO News YouTube channel – Olga Zarr, Seosly
- Niche Surfer – Yoyao Hsueh
Time for our weekly review of SEO social posts, articles, & more …
Now, let’s step inside the white flags of Hamsterdam …
⏩ Jump to a section:
- News, Google updates, & SERP tests
- SEO tips & tidbits
- Fundamentals & resources
- Articles, videos & case studies
- Local SEO
- Technical SEO
- Content marketing
- Local SEO
- Data analysis & reporting
- AI, LLMS, & machine learning
- Miscellaneous & general posts
- Older stuff that’s good!
Or keep scrolling to see it all. ⏬
📰 SEO news, Google updates, SERP tests & notable posts
Notable updates or news related to Google Search or related SEO topics.
🍟 SEO tips & tidbits
Actionable tips, cool tidbits, and other snackable findings and observations that can be teaching moments.
Essential information, concepts, or resources to learn about SEO or AI.
Longer-form content pieces shared on social, in newsletters, and elsewhere.
🧑💻 Technical SEO
Everything from basics to advanced moves (and also tools).
✍️ Content marketing
From what is helpful content to user journeys and beyond.
📍 Local SEO
From Google Business Profiles to reviews and more!
📊 Data analysis & reporting
Showing that what you’re doing is helping.
🤖 AI, machine learning, & LLMs
News related to models, papers, and companies.
🤔 General marketing & miscellaneous
This is for great content that isn’t necessarily SEO or marketing-specific. PPC, PR, dev, design, and social friends, check it out!
💎 Older stuff that’s good!
Not everything I find worth sharing is new as of this week, so these are gems I came across published in the past.
>> Check back next week!
Great job making it to the end. You rock! 🪨
Let’s connect!
Hit me up anytime via text or call at 813-557-9745 or on social or email:
Cheers! ✌️
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