🐹 Hamsterdam Part 128: Weekly SEO & AI News Recap (12/13 to 12/19, 2025)
By Ethan Lazuk
Last updated:
A weekly look-back at SEO & AI news, tips, and other content shared on social media & beyond.
Opening notes, thoughts, and musings:
- Welcome to another new week of Hamsterdam! 🐹
- I appreciate you being here, and look forward to sharing the week’s news! 🙌
If you’re in a rush, hop down to the news portion. 📰
Or continue reading for two vocabulary lessons plus an introduction.
And we’re off …
🧑💻 Marketing word of the week: “Generational marketing”
Generational marketing is the practice of tailoring messaging, channels, tone, and offers to groups of people shaped by the same time period and cultural events (think Gen Z, Millennials, Gen X, Boomers, etc.).
From an SEO perspective, this matters because search is behavior, and behavior is generational (to some degree).
Gen Z might prefer skimmable content that’s visual and provides quick validation, whereas older generations might prefer depth, clarity, and credibility.
Generational tendencies may also influence where users find their content, such as TikTok for younger users or Facebook for older ones.
It’s also important to avoid generalizations, so you’ll want to inform your strategies with real user feedback and data.
🤖 AI word of the week: “Generative AI”
Generative AI refers to models that learn patterns from large datasets and then produce new content that looks statistically similar to what they learned. It may involve writing text, summarizing or synthesizing answers, generating images or code, or translating content.
Remember, generative AI doesn’t know facts, but rather it predicts likely outputs based on context.
SEOs should care about generative AI because search is shifting from “find the best page” to “generate the best answer.” Search engines now summarize multiple sources and answer queries directly in the SERPs. Importantly, they decide which content is worth synthesizing in the first place.
Generative AI pulls from semantic understanding, not (just) exact matches. That means topic clusters matter over single keywords, natural language plays a big role, and question-based queries are key.
With the advent of generative AI in search, CTRs are also changing (meaning dropping), and conversions matter even more.
😊 Introduction to week 128: “Arrived in NYC”
Last week it was Albany, this week it’s Manhattan.
My relocation to NYC is going swimmingly so far, albeit a little colder than I was used to in Florida.
Next week, we’re venturing into Brooklyn to look at apartments there.
Oh, and since it’s Christmas time, I haven’t forgotten about sharing a photo of the Rockefeller Center Tree:
Thank you for supporting Hamsterdam and the cause of SEO & AI learning. 🙏
Enjoy the vibes:
Missed last week? Don’t worry, I got you! Read Part 127 to catch up.
🌟 Other great sources of weekly SEO news:
- The SEO Weekly – Garret Sussman, iPullRank
- SEOFOMO – Aleyda Solis
- Weekly Video Recaps – Barry Schwartz, SER
- Weekly SEO News YouTube channel – Olga Zarr, Seosly
- Niche Surfer – Yoyao Hsueh
Time for our weekly review of SEO social posts, articles, & more …
Now, let’s step inside the white flags of Hamsterdam …
⏩ Jump to a section:
- News, Google updates, & SERP tests
- SEO tips & tidbits
- Fundamentals & resources
- Articles, videos & case studies
- Local SEO
- Technical SEO
- Content marketing
- Local SEO
- Data analysis & reporting
- AI, LLMS, & machine learning
- Miscellaneous & general posts
- Older stuff that’s good!
Or keep scrolling to see it all. ⏬
📰 SEO news, Google updates, SERP tests & notable posts
Notable updates or news related to Google Search or related SEO topics.
🍟 SEO tips & tidbits
Actionable tips, cool tidbits, and other snackable findings and observations that can be teaching moments.
Essential information, concepts, or resources to learn about SEO or AI
Longer-form content pieces shared on social, in newsletters, and elsewhere.
🧑💻 Technical SEO
Everything from basics to advanced moves (and also tools).
✍️ Content marketing
From what is helpful content to user journeys and beyond.
📍 Local SEO
From Google Business Profiles to reviews and more!
📊 Data analysis & reporting
Showing that what you’re doing is helping.
🤖 AI, machine learning, & LLMs
News related to models, papers, and companies.
🤔 General marketing & miscellaneous
This is for great content that isn’t necessarily SEO or marketing-specific. PPC, PR, dev, design, and social friends, check it out!
💎 Older stuff that’s good!
Not everything I find worth sharing is new as of this week, so these are gems I came across published in the past.
Great job making it to the end. You rock! 🪨
Let’s connect!
Hit me up anytime via text or call at 813-557-9745 or on social or email:
Cheers! ✌️
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