New helpful content update for September 2023.

They have improved the classifier.

Here's what I've noticed has changed in Google's helpful content documentation:https://t.co/HUE6D0lo4O

They've changed the opening paragraph to say, "content written by people for people" to… https://t.co/FnVc5voS4R

— Marie Haynes (@Marie_Haynes) September 14, 2023

ICYMI: Google September 2023 helpful content update is rolling out with an improved classifier – got a ton of details on this new update over here https://t.co/0mtwkJdG3p pic.twitter.com/GAX4i4nvr1

— Barry Schwartz (@rustybrick) September 15, 2023

SEO peeps…IR = information retrieval and that is us. Here's an opportunity to learn from the inside so that we can do better from the outside and … maybe get involved in from the beginning to make LLMs better from the start.
Read. The. Paper.
This is the way. https://t.co/PxVRHmxc1Q

— Marianne Sweeny (@msweeny) September 11, 2023

We're announcing more ways merchants can take part in shopping experiences in Google Search:
– Expanded eligibility for merchant listing experiences
– More structured data properties
– New Search Console reportinghttps://t.co/jGMPYlQOaZ

— Google Search Central (@googlesearchc) September 13, 2022

Normally the FAQ snippets should be history for most pages. Here Google still want to serve the snippets for us.I am convinced that the delivery of snippets also has something to do with the topical authority of a domain and that the threshold has been fundamentally raised. pic.twitter.com/vjpllnd2yk

— ✌️Oᒪᗩᖴ KOᑭᑭ 🔥 (@Olaf_Kopp) September 12, 2023

CAPTCHA/reCAPTCHA → Trains OCR, image recognition, self-driving object disambiguation

rel="author"/Google+ Authorship → Trains author entity ID

Wikipedia/Wikidata & other trusted knowledge bases → Trains the knowledge graph

IMG alt Attributes/Names (if trusted) → Trains…

— Rich Tatum »∵« (@RichTatum) September 15, 2023

I'm sorry to tell you, those numbers are all made up. Whoever told them to you is leading you astray, probably not just in this regard (and I hope you're not telling them to clients).

— John (@JohnMu) September 11, 2023

Not often that people actively reach out to say thanks! https://t.co/vPSaAl5vcg Thank you to those that said they appreciated this post.

— Dixon Jones (@Dixon_Jones) September 11, 2023

I wrote a thing about the SEO considerations emerging from all the current #wpdrama.https://t.co/SrKJfqW064

— Jono Alderson (@jonoalderson) September 16, 2023

A common mistake people make is, they set their rank tracker to track from "United States". However, MOST search results are localized to a centroid.

Where's the centroid for "United States"? Check the image.

Do you really want to see how you're ranking in a cluster of small… pic.twitter.com/y9U0h4nbqK

— Darren Shaw (@DarrenShaw_) September 14, 2023

10 non-straightforward things in technical #SEO you should know 👇👇👇

1️⃣ Your page doesn’t need to be cached to rank on Google

2️⃣ Internal pages with a trailing slash / at the end and without it are treated as different URLs

3️⃣ Google doesn't ‘count’ links added with…

— Kristina Azarenko (@azarchick) September 11, 2023

A website without ongoing technical SEO is like a car without oil changes. You can keep driving it for a while, but eventually the lack of maintenance will catch up and cause serious problems.https://t.co/itLgdqFF8Y

— Onely-Organic growth through practical innovation (@OnelyCom) September 15, 2023

My slides on How to handle internal linking on large websites – @BrightonSEO UK September 2023 https://t.co/mfzoY9fhCf

Thanks everyone for attending, happy to chat if you’ve any question!

— Julien Deneuville (@diije) September 15, 2023

Something people may want to remember…
(as it stills seems to be confusing for some)#SEO #Syndication #Remember #DarthAutocrat pic.twitter.com/KGTPlbrNUQ

— Darth Autocrat (Lyndon NA) (@darth_na) July 10, 2023

Related searches is among many SERP features that allow users to find information quickly and help brands to optimize content by finding related keywords to the search query.

Read more 👉 https://t.co/Zknd2Q1m8U#SEO pic.twitter.com/pOx9hl6R7f

— Maddy Osman (French) (@MaddyOsman) September 11, 2023

https://t.co/9PH82Izneo

— Dixon Jones (@Dixon_Jones) September 14, 2023

Woooh! @JohnMu we survived it. Our talk about Google Updates was weird and wonderful.

Check out our slides to find out if SEO is dead, if SGE will take your job and what pillar of SEO is Google's favourite.https://t.co/QSKe4hGGLQ

— Billie 🦕 (@BillieGeena) September 14, 2023

Embracing AI in SEO:⁰How to 10x your SEO leveraging AI bots – my deck from #BrightonSEO 🤖 thanks so much for the opportunity! 🙏🎉😅https://t.co/81yeRiZCVs pic.twitter.com/Bn91E34wry

— Aleyda Solis 🕊️ (@aleyda) September 15, 2023

Ok so. Slides (with bad notes). https://t.co/P391ZhZssT

— Jess Peck (@jessthebp) September 15, 2023

Have you heard the ye-old tale of SEOs getting lost in the choppy waters of #GA4? 📜 It’s a common story, but doesn’t have to be yours. 🙅

Guarantee smooth sailing from the get-go with The Beginner's Guide to Google Analytics: https://t.co/1A0pylPM4o

— Moz (@Moz) September 11, 2023

Hey everyone!! My new FREE service sends SMS alerts to your mobile device when Google announces an algorithm update or change. You can signup and learn more here: https://t.co/4hroHKLc88

— Joe Hall ☕️ (@joehall) September 11, 2023

I built a keyword merging tool, and I'm releasing it for free!

Features include:
✅ Choose the combination logic
✅ Include words individually as well as combined
✅ Add a custom prefix/suffix
✅ Custom separators for combinations

Hope you all like it!https://t.co/jawBUCpRZQ

— Sam Underwood 🇬🇧 (@SamUnderwoodUK) September 15, 2023

Yes. Right there and then, SGE, when you've fallen out of the raft, that's the time to learn to swim. pic.twitter.com/xJ1Bkwhefv

— Natalie Slater (@njmott) September 11, 2023

A cartoon by Jon Adams. #NewYorkerCartoons pic.twitter.com/2INKEaP2Ap

— The New Yorker (@NewYorker) September 16, 2023

3,664 emojis not enough to choose from? Search for [emoji kitchen] on Google to create your own and get cooking on illustrations of your favorite emoji mashups! pic.twitter.com/EBkStE5MlX

— Rajan Patel (@rajanpatel) September 15, 2023

Seems like all social media and content advice these days boils down to this:

Be yourself.

People want authenticity.

— Ashley R. Cummings (@ashleyrcummings) September 11, 2023

TikTok has quietly been inserting Wikipedia snippets into search results for people, places, and events

"Clicking on the snippet takes a user directly to Wikipedia; links at the bottom of the snippet jump to different sections of the Wikipedia entry." https://t.co/FuIDfW3Nw5 pic.twitter.com/zV5y74MgQa

— Glenn Gabe (@glenngabe) September 13, 2023

Reddit has launched a "Creator Quality Score" to help fight spam in communities. https://t.co/PeMkt4SRcY

— Joe Youngblood (@YoungbloodJoe) September 15, 2023