🐹 Hamsterdam Part 94: Weekly SEO & AI News Recap (4/12 to 4/18, 2025)
By Ethan Lazuk
Last updated:
A weekly look-back at SEO & AI news, tips, and other content shared on social media & beyond.
Opening notes, thoughts, and musings:
- Welcome to another new week of Hamsterdam! 🐹
- I appreciate you being here, and look forward to sharing the week’s news! 🙌
- Happy Easter weekend to those who celebrate! 🐰
If you’re in a rush, hop down to the news portion. 📰
Or continue reading for two vocabulary lessons plus an introduction.
And we’re off …
🧑💻 Marketing word of the week: “Consumer behavior”
Consumer behavior is the study of how individuals (or groups or even organizations) make decisions to purchase goods and services. It’s about why they do so.
The study of consumer behavior combines information from psychology, sociology, economics, and anthropology (my college major, which I’ve written about in a marketing context) to explain needs, motivations, perceptions, attitudes, and learning processes.
Consumer behavior models trace the buyer’s journey from problem recognition to post‑purchase evaluation, helping marketers predict the product attributes that will resonate, what information sources customers will trust, and how cultural or social influences (think family, social media, etc.) shape choices.
Understanding consumer behavior can help marketers by guiding segmentation (groups with shared motives), positioning (framing value to match those motives), and the design of the marketing mix, things like product features, pricing cues, messaging tone, and channel placement. (I used ChatGPT o3 to help write this. I hope it’s not too AI-sounding!)
🤖 AI word of the week: “Context window”
A context window is the amount of text an LLM can “see” when it generates language. Every word or symbol is converted to a token, then the model’s self‑attention layers compare each token to all others in that window, forming the statistical relationships that drive predictions.
Anything beyond the context window, whether it’s earlier chats, a long document, or the model’s own previous output has to be dropped, summarized, or otherwise compressed before the model can continue.
Windows range from a few‑hundred tokens in early transformers to millions in cutting‑edge systems. Bigger windows let the model track longer conversations, follow complex codebases, or reference whole research papers, but they also raise computation time and memory requirements quadratically.
😄 Introduction to week 94: “What year is it?”
That’s a phrase I actually searched on Google recently.
When the new year started, I forgot to update Hamsterdam posts to say 2025, so they all said 2024. I NEVER noticed. So last week, I went, “Wait, is that right?”
With so much going on in the world of Search (and AI), it’s easy to feel inundated with information. I guess my brain ran out of space with regard to the current date lol.
But never fear! Hamsterdam recaps now say 2025. You’re in the right place. 😊
Thank you for supporting Hamsterdam and the cause of SEO & AI learning. 🙏
Enjoy the vibes:
Missed last week? Don’t worry, I got you! Read Part 93 to catch up.
🌟 Other great sources of weekly SEO news:
- The SEO Weekly – Garret Sussman, iPullRank
- SEOFOMO – Aleyda Solis
- Weekly Video Recaps – Barry Schwartz, SER
- Weekly SEO News YouTube channel – Olga Zarr, Seosly
- Niche Surfer – Yoyao Hsueh
Time for our weekly review of SEO social posts, articles, & more …
Now, let’s step inside the white flags of Hamsterdam …
⏩ Jump to a section:
- News, Google updates, & SERP tests
- SEO tips & tidbits
- Fundamentals & resources
- Articles, videos & case studies
- Local SEO
- Technical SEO
- Content marketing
- Local SEO
- Data analysis & reporting
- AI, LLMS, & machine learning
- Miscellaneous & general posts
- Older stuff that’s good!
Or keep scrolling to see it all. ⏬
📰 SEO news, Google updates, SERP tests & notable posts
Notable updates or news related to Google Search or related SEO topics.
🍟 SEO tips & tidbits
Actionable tips, cool tidbits, and other snackable findings and observations that can be teaching moments.
Essential information, concepts, or resources to learn about SEO or AI.
Longer-form content pieces shared on social, in newsletters, and elsewhere.
🧑💻 Technical SEO
Everything from basics to advanced moves (and also tools).
✍️ Content marketing
From what is helpful content to user journeys and beyond.
📍 Local SEO
From Google Business Profiles to reviews and more!
📊 Data analysis & reporting
Showing that what you’re doing is helping.
🤖 AI, machine learning, & LLMs
News related to models, papers, and companies.
🤔 General marketing & miscellaneous
This is for great content that isn’t necessarily SEO or marketing-specific. PPC, PR, dev, design, and social friends, check it out!
💎 Older stuff that’s good!
Not everything I find worth sharing is new as of this week, so these are gems I came across published in the past.
Great job making it to the end. You rock! 🪨
Let’s connect!
Hit me up anytime via text or call at 813-557-9745 or on social or email:
Cheers! ✌️
Leave a Reply