When it comes to AI, quality is more important than how content is created. #SearchCentralLive
via Cherry

— Kenichi Suzuki💫鈴木謙一 (@suzukik) June 16, 2023

If you create content, a reminder: create your content for people, not robots, for success with Google Search. That's long been our advice. For a refresher, see our guidance about creating helpful, reliable, people-first content: https://t.co/NaRQqb1SQx

— Google SearchLiaison (@searchliaison) June 16, 2023

Have you noticed that Google will sometimes give a link to the top ranking PDP/site within organic product listings next to the note of typical price?

Typically I just see what's in the last screenshot – no link to the top ranking site/product, but mention of the typical… pic.twitter.com/ajbJm1b03B

— Brian Freiesleben (@type_SEO) June 14, 2023

Google Merchant Center testing new button to take searchers directly to the checkout page, bypassing the product pages https://t.co/5qszbsednr via @MenachemAni pic.twitter.com/5ZBrFiWHvM

— Barry Schwartz (@rustybrick) June 14, 2023

I love when category/tag pages rank for major news keywords.

Think about these types of opportunities before noindexing category/tag pages. (Yikes)

Does Google think you're an authority on recent news on that topic? These pages can drive major evergreen traffic. pic.twitter.com/uuimVBSVZr

— Lily Ray 😏 (@lilyraynyc) June 14, 2023

not recently, but filtering has always been an issue, specifically with anchor text saturation.

— Dave Snyder (@davesnyder) June 14, 2023

1️⃣ Tell them about the wins.

🔸 Did they break into the 3-pack for a keyword you're targeting?
🔸 Did you get them a great link?
🔸 Did they see a spike in traffic from the latest post?
🔸 Did they get some new glowing reviews?

Tell them about ALL wins, big or small.

— Darren Shaw (@DarrenShaw_) June 15, 2023

Have you ever noticed that the URL inspection in the Google Search Console tool gives you 2 different page indexing statuses? They are:

👉Page is indexed (Google Index)

👉 Page can be indexed (Live Test)

The difference between them can seem subtle.

But if you think about it,… pic.twitter.com/oADyc3x5sp

— Kristina Azarenko (@azarchick) June 15, 2023

Yes, Search Volume (SV) is an inaccurate #SEO metric.

Even so, it's invaluable for setting lower bounds as you estimate the market.

💡 SV downplays the actual search landscape a lot but it allows you to make conservative estimates.

— Marco Giordano (@GiordMarco96) June 15, 2023

Sometimes SEO tests fail.

Which is always a great opportunity to learn.

(and don't go testing on one of your best-performing articles)

— Tony Hill (@tonythill) June 16, 2023

For anyone that's been wanting to proactively manage their social media profiles on GBP, this is finally an attribute that can be submitted via api 🙌🏾 (not sure if it will be added to search editor in the future) pic.twitter.com/AhIvJgEn6k

— Krystal Taing (@krystal_taing) June 14, 2023

ICYMI: Google Business Profiles products management is not going anywhere said Google https://t.co/gcoYW8pxrd pic.twitter.com/GNXYFO1nM9

— Barry Schwartz (@rustybrick) June 16, 2023

Sometimes people leave negative reviews in the GBP Q&A section.

Did you know that Google will likely remove these? The Q&A section is not the right place to bash a business.

Simply report the "answer" and clean up your GBP 🧹✨#seo #localseo pic.twitter.com/wuOYJoPiJF

— Darren Shaw (@DarrenShaw_) June 12, 2023

🧐 Searching local on Bard, SGE and "normal" desktop 3-pack gives slightly different results when searching for "show personal injury lawyer near me".
– Desktop 3-pack compared to Bard results and SGE, there is one business different, even though SGE gives you a 5-pack.
– SGE… pic.twitter.com/5Thw31dBdO

— Andy Simpson 🇬🇧 (@ndyjsimpson) June 15, 2023

Only if you built those links, or know the client did, and have reason to regret doing so, AND are mostly doing it for peace of mind.

— Ammon Johns♞ (@Ammon_Johns) June 15, 2023

SGE seems to like articles with more examples, improving the probability of something net-new to include in its summary.

This may re-incentivize the "Skyscraper" technique type approaches if it goes live (and that's accurate).

Ideally we all shoot for different, not more. pic.twitter.com/GI908AtSip

— Ross Hudgens (@RossHudgens) June 12, 2023

This old article has made a big comeback in Google over the last month 🚀

Here’s what was done in 2 hours of work👇 pic.twitter.com/F84OlyrrNt

— Tony Hill (@tonythill) June 14, 2023

A7.1) OAO is all about investing in controllable brand assets that accrue equity and provide value to your audience. Launching additional blogs can expand your footprint and capture users in adjacent areas to your business.#serpstat_chat

— Jonas Sickler (@JonasSickler) June 15, 2023

Whether you have an in-house team of writers or you outsource content creation, creating a style guide ensures everyone will follow the same brand guidelines. https://t.co/rTX5ms3q9M#writing #contentmarketing pic.twitter.com/XnHoDp2LHr

— Maddy Osman (French) (@MaddyOsman) June 15, 2023

One big problem with AI writer tools: the output is very generic.

Unless you write a very long prompt (I mean LONG) in ChatGPT, it’s not suited for content generation.

Part of the problem is that AI tools write as average as you can. But I have a feeling that’s going to change.

— Kevin_Indig (@Kevin_Indig) June 16, 2023

There’s a highly underrated benefit to ranking for “best KEYWORD” posts:

If you rank well and have a good product, it creates a snowball effect that gets you on other lists due to people researching the page-one results for their own articles.

That makes these VERY lucrative. pic.twitter.com/ehlYRYEWew

— Ross Hudgens (@RossHudgens) June 16, 2023

"Amazon confirmed that it’s testing the (AI) feature" -> Amazon tests generative AI product review summaries, giving an overview of what customers liked and disliked alongside an “AI-generated” disclaimer https://t.co/MQ5LulJiwd pic.twitter.com/nDKYKtYeor

— Glenn Gabe (@glenngabe) June 13, 2023

We will soon be able to use Bard with Google Lens.

This is going to open up so many opportunities…for example, you can now use Lens to diagnose skin problems! https://t.co/zMjzQBC6ol pic.twitter.com/PE931phGx4

— Marie Haynes (@Marie_Haynes) June 14, 2023

YES! #vcbuzz https://t.co/SDqomgpttf

— Ann Smarty (@seosmarty) June 13, 2023