Hamsterdam Part 12: SEO News Recap from 6/15 to 7/1, 2023
By Ethan Lazuk
Last updated:
A weekly look-back at SEO news, tips, and other content shared on social media & beyond.

Quote source: Google Analytics
Opening notes:
*Feel free to jump down to the recap, or keep reading for an introduction and summary of the week’s news!
Buckle up for a full week’s recap.
Summary of the week’s SEO news and content
- This week’s Hamsterdam recap had a lot of interesting mini case studies and tips, especially around ChatGPT, as well as several SERP tests, notably in the ecommerce space, and continually hot yet unconfirmed rankings updates.
But don’t just take my word for it! All of this info and more is contained below in the weekly recap.
Notes:
- If the article times out on mobile, my apologies. Please try viewing on a desktop or WiFi.
- I’ve cut back on the amount of info I include; if you’d like to see more, scrolling through my likes on X or following the people in this recap is probably the best place to start. 😉
Missed last week’s recap? Don’t worry, I got you! Read Part 11 to catch up.
Okay, time for (home)work.

Jump to a section of this week’s recap
- Top posts
- News, Google updates, & SERP tests
- SEO tips & tidbits
- Fundamentals & resources
- Articles, videos & case studies
- Local SEO
- Technical SEO
- Content marketing
- SEO tools, AI & reporting
- Humor section
- Miscellaneous & general posts
Enjoy the recap below! And please support content you find valuable with a like or follow. 🙂
Top posts
These are key news items, tips, or other content I felt were relevant to highlight for the week, particularly if you just want a quick glance.
SEO news, Google updates, & SERP tests
These are newsworthy events in the SEO world from the last week or SERP tests to be aware of.
SEO tips & tidbits
This section has actionable tips, cool tidbits, or other findings and observations that can be teaching moments.
SEO fundamentals & resources
If you’re new to SEO, this section includes essential information, concepts, or resources to learn more about.
Articles, videos, case studies & more
These are longer-form content shared on social.
Local SEO
If you’re into local Search, this section is for you!
Technical SEO
Yep, it still matters. 😉
Content marketing
What’d SEO be without content?
Will restore this section if I recover the content!
Tools, AI & reporting
Here’s a recap of updates to tools, and new tools, along with tips for reporting on data.
Humor
Humor is subjective; hopefully, you find these funny as well!
Will restore this section if I recover the content!
General Marketing & Miscellaneous
This is for great content that isn’t necessarily SEO (i.e., PPC, PR, dev, design, and social friends, check it out!) or even marketing-specific.
Will restore this section if I recover the content!
Great job making it to the end. You rock!
Show your support for creators: If you liked any of the content shared above, please support that person by liking their post or following them. 🙂
Hungry for more? Check out the past weeks of Hamsterdam.
Or sign up for the newsletter! (Until I get the form back up and running, feel free to shoot me an email to get added to the list.)
Want to work together on your brand’s SEO?
I’m currently taking clients for SEO and content audits and strategy consulting, and soon training. You can learn more about me on my about page.
Get in touch: hit me up on social at @EthanLazuk, by text or call at 813-557-9745, or via email at ethan.lazuk@gmail.com.
Cheers!
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