Hamsterdam Part 7: SEO News Recap from 5/21 to 5/27, 2023
By Ethan Lazuk
Last updated:
A weekly look-back at SEO news, tips, and other content shared on social media & beyond.

Quote source:Ā Google Search Central
Summary of the weekās SEO news and content
- This weekās Hamsterdam recap will be for non-SGE content only. Given how many tweets there were on the topic of generative AI this week, any Google Search Generative Experience-related tweets are included in a separate SGE-themed article.
- But as always, there were still plenty of SEO announcements, including a āthatās not exactly newā announcement on Googleās topic authority system for news and Bing coming to ChatGPT, plus other good tips and some humor to boot.
But donāt just take my word for it! All of this info and more is contained below in the weekly recap.
Notes:
- If the article times out on mobile, my apologies. Please try viewing on a desktop or WiFi.
- Iāve cut back on the amount of info I include; if youād like to see more, scrolling through my likes on X or following the people in this recap is probably the best place to start. š
Missed last weekās recap? Donāt worry, I got you! Read Part 6 to catch up.
Okay, time for (home)work.

Jump to a section of this weekās recap
- Top posts
- News, Google updates, & SERP tests
- SEO tips & tidbits
- Fundamentals & resources
- Articles, videos & case studies
- Local SEO
- Technical SEO
- Content marketing
- SEO tools, AI & reporting
- Humor section
- Miscellaneous & general posts
Enjoy the recap below! And please support content you find valuable with a like or follow. š
Top posts
These are key news items, tips, or other content I felt were relevant to highlight for the week, particularly if you just want a quick glance.
SEO news, Google updates, & SERP tests
These are newsworthy events in the SEO world from the last week or SERP tests to be aware of.
SEO tips & tidbits
This section has actionable tips, cool tidbits, or other findings and observations that can be teaching moments.
SEO fundamentals & resources
If youāre new to SEO, this section includes essential information, concepts, or resources to learn more about.
Articles, videos, case studies & more
These are longer-form content shared on social.
Local SEO
If youāre into local Search, this section is for you!
Technical SEO
Yep, it matters. š
Content marketing
Whatād SEO be without content?
Tools, AI & reporting
Hereās a recap of AI news, SEO tool updates, new tools, along with tips for reporting on data.
Humor
Humor is subjective; these are funny!
General Marketing & Miscellaneous
This is for great content that isnāt necessarily SEO (i.e., PPC, PR, dev, design, and social friends, check it out!) or even marketing-specific.
Great job making it to the end. You rock!
Show your support for creators: If you liked any of the content shared above, please support that person by liking their post or following them. š
Hungry for more? Check out the past weeks of Hamsterdam.
Or sign up for the newsletter!
Want to work together on your brandās SEO?
Iām currently taking clients for SEO and content audits and strategy consulting, and soon training. You can learn more about me on my about page.
Get in touch: hit me up on social at @EthanLazuk, by text or call at 813-557-9745, or via email at ethan.lazuk@gmail.com.
Cheers!
Leave a Reply