Two weeks ago, we started opening up access to SGE. Since then, we’ve made a number of quality updates, including a major improvement that reduces the time it takes to generate AI snapshots by half! We hope everyone testing it out enjoys the speedier experience. If you haven’t…

— Google SearchLiaison (@searchliaison) June 8, 2023

Google featured snippets define word test https://t.co/bZ7UfnzFwk pic.twitter.com/edjy9GHvXR

— Barry Schwartz (@rustybrick) June 5, 2023

Google: 7 Blue Links > 10 Blue Links https://t.co/4J22031Uz1

— Cyrus SEO (@CyrusShepard) June 7, 2023

🆕Just a minor update on #SGE, now with back to to button. pic.twitter.com/els02iaPg3

— Khushal Bherwani (@b4k_khushal) June 7, 2023

OK, have been doing some testing of the new Perspectives launch and can see it being very helpful for users.

For example, it works much better than Twitters own search functionality, meaning useful content is more likely to surface.

More info: https://t.co/NaFhlxnzXr pic.twitter.com/rxU37E3NOd

— SERP Alert (@SERPalerts) June 10, 2023

🔥✌️The future of knowledge graphs in times of Lage Language Model (LLMs).👇

How future knowledge will be stored and structured, e.g. by Google, is a central question that has occupied me for some time.

My key takeaways from the @KGConference were the following scenarios.🧵👇 pic.twitter.com/CSlajdEE7v

— ✌️Oᒪᗩᖴ KOᑭᑭ 🔥 (@Olaf_Kopp) June 4, 2023

This change to Google's search results could move your website from the bottom to the top overnight.

The key is in featured snippet optimization. And not every site is eligible – primarily due to the way their content is represented on the page.

Instead of showing a single… pic.twitter.com/NdkeqHdXc3

— Brodie Clark (@brodieseo) June 5, 2023

Google's @methode said you should consider consolidating pages that show up in host groups or indented under each other in the Google search results https://t.co/Qv23GnAlB8 pic.twitter.com/DktJjf4DtN

— Barry Schwartz (@rustybrick) June 8, 2023

Yes, exactly. Google has site-level quality algorithms that work at the hostname-level. That means it's NOT always a url-to-url comparison. Site-level signals can boost/demote rankings across a site. I cover this in my SMX presentation next week. Full clip https://t.co/6RKFzQVeay https://t.co/JVYzxTmtn6

— Glenn Gabe (@glenngabe) June 8, 2023

I think it doesn't change what we do, but it does change what we get. Further degradation of the value of position 1.

— Cindy Krum 📱 (@Suzzicks) June 5, 2023

Think about "quality indexing" instead. Make sure indexable pages are high quality & useful -> John said, "just make sure that the pages which you're providing for indexing are actually useful pages, but that's independent of the number of pages your site has." https://t.co/HI3bVpxitL

— Glenn Gabe (@glenngabe) June 8, 2023

Google's Martin Splitt explains why Google's structured data validator is different from the https://t.co/zrVhlj8iDW validator via @martinibuster: #seonews #Google #SEO https://t.co/CHw15ubtLr

— SearchEngineJournal® (@sejournal) June 8, 2023

Furthermore, I have added the most interesting patents and scientific papers to our guide to E-E-A-T, which is always kept up to date. https://t.co/DL4RKtWrLa

— ✌️Oᒪᗩᖴ KOᑭᑭ 🔥 (@Olaf_Kopp) June 8, 2023

Anyone listing products are supposed to only include actual products for sale according to Google — they’re not supposed to list services in the Products section. (That’s what the Services section is for after all.)

— Sherry Bonelli (@sherrybonelli) June 5, 2023

ICYMI: Google Business Profile listings now show longer form videos https://t.co/7YDz978vGK pic.twitter.com/NH3x9wDToy

— Barry Schwartz (@rustybrick) June 5, 2023

Now that Google's Local Finder shows Services on desktop, make sure you fill out those service descriptions.

Look at this image and tell me which service section looks more compelling.

The more info you provide about your services, the better you'll convert.#localseo #seo pic.twitter.com/QBiJm4H6ph

— Darren Shaw (@DarrenShaw_) June 6, 2023

Don’t forget ‘near me’. G autocomplete training users to use near me instead of zip or city modifiers. https://t.co/NtT2nDLFEY

— Blake Denman 🙃 (@blakedenman) June 6, 2023

Here's a good question to feature in your GBP's Q&A:

"Why should someone choose your business?"

The prominent position of this section makes it a good spot to tell your prospective customers how awesome you are and why they should pick up the phone.#localseo #seo

— Darren Shaw (@DarrenShaw_) June 9, 2023

Pro technical #SEO Tip:

If Google flags your page as not mobile-friendly, the fix might be much easier than you think👇

One of the reasons why a page that looks mobile-friendly might not be seen the same way by Google is because it can’t load CSS for that page.

And the reason…

— Kristina Azarenko (@azarchick) June 5, 2023

Google's @johnmu says don't pick a domain on a TLD that is cheap and overrun by spam https://t.co/P1wATFdRpD pic.twitter.com/BbE4ih3hDk

— Barry Schwartz (@rustybrick) June 5, 2023

Google does check to see if your XML sitemap has changed before it reprocesses the file said @methode https://t.co/fcIcHsGwy5 pic.twitter.com/vMl3kULCGP

— Barry Schwartz (@rustybrick) June 9, 2023

I removed older redirects from pages that had lots of links pointing to them and you won't believe what happened next! Or you will believe it. Or you'll be skeptical of it. Who knows?https://t.co/MuZF25yvpJ

— Patrick Stox (@patrickstox) June 9, 2023

What should you post as middle-of-the-funnel content?

Save this post for inspiration 👇 pic.twitter.com/EUD8a1mi0M

— Semrush (@semrush) June 5, 2023

AI is going to kill the listicle, and i couldn't be more excited :')

here's the thing:

listicles form a core part of pretty much every content marketing strategy—but they have never delivered on their promise, never actually solved problems the way we pretend they do

classic…

— Ryan Law (@thinking_slow) June 9, 2023

Ever wondered about the power of a well-structured FAQ section? My latest blog post for @RicketyRoo dives into the history, importance, and implementation of FAQs in the digital landscape. https://t.co/DBxUh8Sre6

— Melissa Popp (@poppupwriter) June 6, 2023

bad news for marketing managers

iOS 17 automatically removes tracking parameters from links you click on https://t.co/AauR3Pmh5q

— Matt Navarra (I quit X. Follow me on Threads) (@MattNavarra) June 8, 2023

WordPress now has an AI Assistant to help with writing content, titles, summaries and even spelling & grammar. via @martinibuster, @WordPress: #seonews #WordPress #SEO https://t.co/wKlTFswdBk

— SearchEngineJournal® (@sejournal) June 7, 2023

Lol, nope.

— John (@JohnMu) June 10, 2023

Happy 21st Birthday Mozilla 1.0!

On 5 June 2002 Mozilla (also known as https://t.co/BmGcmu2vxS ) released the Mozilla 1.0 web browser. The basis for Mozilla 1.0 was Gecko, an open-source rendering engine. https://t.co/H8bIsUlInB#Mozilla pic.twitter.com/f03uKsP9X7

— Web Design Museum (@WebDesignMuseum) June 5, 2023

Modern HTML has many performance controls:

🔑 Prioritize a key image: <img fetchpriority=high>
💤 Lazy-load images: <img loading=lazy>
🌐 Warm connections to origins: rel=preconnect
🕐 Fetch late-found resources: rel=preload
⏭️ Fetch next-page navigations: rel=prefetch pic.twitter.com/tbpwChnskn

— Addy Osmani (@addyosmani) June 4, 2023