In the non-profit world, every dollar counts.
I got my professional start as a grant writer for a nonprofit organization in Florida, so I have a special connection to the volunteer world.
That’s why I offer free SEO help for nonprofit organizations and charities through my company, Ethan Lazuk Consulting, LLC.
We’re based in Orlando, Florida, but open to helping nonprofits anywhere. I also try to get exposure to nonprofits and other causes in my Hamsterdam SEO news recaps. (Here’s an example.)
What is SEO?
SEO is short for search engine optimization, which is a digital marketing channel that grows awareness, trust, and visitors for your brand by getting visibility in organic search results on Google, Bing, DuckDuckGo, and other search engines.
If you’re not familiar with the basics or benefits of SEO, feel free to visit my latest guide.
Why might your nonprofit benefit from SEO?
You can visit my main services page for more ideas about SEO work, but here are some examples of the benefits:
- Setting up Google Search Console or Google Analytics to measure performance.
- Making sure website pages are eligible to show up in organic search results (indexability).
- Optimizing website pages to show up for relevant searches (queries) to reach the right audience.
- Improving how the branding of the organization appears in search results.
- Creating content ideas to reach new audiences.
- Ensuring the website is usable on mobile devices (mobile friendliness).
- Fixing any technical issues that may hinder the user’s experience on the website.
- Planning for the future of search that integrates AI chatbots into results
I also created a hypothetical SEO audit of a nonprofit organization’s website to demonstrate some of the opportunities available.
Why am I volunteering SEO help?
Before I became an SEO professional, I was a grant writer for a nonprofit organization. I also lived and worked in a shelter for people impacted by homelessness in Key West.
Over the years, I’ve benefitted from SEO, and I’d like to pay it forward by helping charitable causes. It’s also a win-win scenario, because while your nonprofit gets marketing help, I get the experience of working with you. An SEO’s learning journey is never finished. 😉
I also offer free digital training for people recovering from homelessness or felony backgrounds.
Feel free to text or call me at 813-557-9745 or email me at ethan.lazuk@gmail.com.
Or connect with me on social media:
Cheers!
