Archive
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Analyzing Google Search Traffic Fluctuations Unrelated to Keyword Rankings (SEO Case Study)
In this mini SEO case study, we’ll analyze organic traffic fluctuations unrelated to keyword rankings changes to find their origins.
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Using Google Search Console for SEO Tasks: 9 Quick Tips for Beginners to Experts
This isn’t your typical full guide to Google Search Console. These are select tips marketers may find relevant to use in daily life.
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From SGE to AI Overviews: A Complete Timeline, as Told Through Different SEO Perspectives
From the early speculations on “Bard in Google Search” to the rollout of Search Generative Experience (SGE) and later AI Overviews, here’s a full timeline on this feature, as told through SEO social media posts.
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How Content Structure May Impact Rankings: A Quick SEO Case Study
This case study shows how updating a blog article’s structure (and nothing else) may have improved its rankings for targeted queries.
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SEO Anthropology: Using Microsoft Clarity for Ethnographic Research of Website Users to Create More Helpful Content
One of my website’s earliest blog posts, this covers using Microsoft Clarity to better understand users and create helpful content — or SEO anthropology.