Archive
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All Blurring Into One: How to Choose Content Topics to Meet Business Goals With Your SEO Strategy
Wondering what topics will have SEO value for your brand’s content strategy? Let’s go over how to choose topics for blogging & more based on business goals.
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SEO Tips for Artists: 4 Steps to Help Your Artwork Get More Visibility on Google Search (Based on a Real Client Deliverable)
This guide of SEO tips for artists is based on a real client deliverable and includes four key steps plus related tips to help your website grow on Google.
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The Basics of Search Engine Optimization for Marketers & Businesses (2024)
Whether you’re new to SEO or looking for a refresher for 2024, this guide is designed to help you be successful when doing or hiring SEO services.
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Up and Down: An SEO’s Investigation into Google Search’s Alleged Spam Problem
If 2023 could be defined by Google’s search rankings volatility, so far 2024 feels like it’s revolved around “SEO spam.” I’ve got a theory as to why.
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How Google’s Perspectives Carousel Can Elevate Your Brand’s SEO Content Strategy
Google’s Perspectives filter and carousel results shows YouTube videos, social media content from TikTok and Instagram, Reddit posts, and other forums or discussion sites. These open higher worlds of opportunity for getting organic visibility for SEO content strategies.
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There May Be Dogs About: How I Restored My Hacked WordPress Site & Recovered Its SEO Value
My WordPress website was hacked and my content lost. Here’s how I recovered its content and rebuilt its lost SEO value.
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People-First SEO: Getting More Visibility on Google Search Through Less Focus on SEO Tactics and More on Your Users
Achieving better visibility across the different surfaces of Google Search today may require focusing less on SEO tactics and keyword rankings and more on the bigger picture of what your users need in the moment and along their buyer’s journey.
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Examining Google’s “People Also View” Results in AI Tools While Browsing (SGE) from Search & Discover
You may have noticed “People also view” results in AI tools while browsing (formerly SGE while browsing) on the Google app from Search or Discover, a Search Labs experiment. Let’s investigate how it works and the implications for SEO and content strategies.
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You’ve Got Questions About Google Search’s Ranking Systems? That’s Understandable
After creating an article about Google Search ranking volatility, I was left with some questions about ranking systems. This outlines my pursuit of answers.
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People Tell Me What to Say: Creating Helpful, Reliable, People-First Content for Google Search in 2026 & Beyond (An SEO Deep Dive)
Learn why current SEO tactics may be creating search engine-first content that’s hurting your visibility on Google Search in light of AI-based ranking systems like the helpful content system, and how to refocus on creating helpful, reliable, people-first content that helps future-proof your SEO strategy.
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How I Think About SEO: A Personal Journey Through LinkedIn Collaborative Articles
Have you ever wondered how Ethan Lazuk thinks about SEO? Well, here’s your big chance to find out! I’ve taken my LinkedIn collaborative article contributions and turned them into a collection.
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Generative AI for SEO: “Real Life” Examples of How I’ve Used ChatGPT, Claude & Gemini for Client Work
Generative AI (LLMs) should be used for efficiencies, not shortcuts. 😉 Here are SEO prompts or use cases for Gemini, ChatGPT & Claude based on client work.
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11x Content: Reimagining 10x Content for SEO in Today’s Post-HCU Era
I believe the essence of helpful content is the value-to-time ratio, and 11x content — a reimagining of the 10x process — solves for that equation.
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Which Search Engine’s Organic Traffic Was More Lucrative for a Shopify Site? – A Mini SEO Case Study Comparing Sales Per Session from Google, Bing, DuckDuckGo, Ecosia, Brave, and Yahoo!
Google is likely your website’s main source of organic traffic. But how lucrative are those users from other search engines? In this mini case study, we analyze the sales per session value of organic traffic from different search engines to an ecommerce website. The results are pretty interesting. 🙂
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New Car, Caviar: Examples of How GA4 vs. Shopify Revenue Attributed to Organic Search Can Vary
Recently I discovered how reporting revenue for SEO efforts from GA4 vs. Shopify could make a difference. Here are some examples.
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The Power of Title Tag & H1 Word Choice: A Mini SEO Case Study
In this mini SEO case study, we’ll show how simply rewording a blog article’s title tag contributed to a dramatic rankings and traffic change.
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This Changes Everything: A Domain Migration With No Homepage 301 Redirect (SEO Case Study)
What happens to a website’s organic search performance when you migrate from one domain to another, but can’t 301 redirect the homepage? Let’s find out!
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What Today’s Google Search Ranking Volatility Says About Tomorrow’s SEO Strategies
Updated in March 2024, this overview of SERP volatility on Google tracks the buzz over rankings changes from the summer of 2023 till today, diving into Google’s AI-based ranking systems and what it all could mean for our SEO strategies in 2024 and beyond.
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How Non-Profit Organization Websites Can Benefit from SEO: A Quick Case Study Audit
In this quick audit of a real website, we’ll look at some of the opportunities a non-profit organization could have for SEO.
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Marketing glossary: from SEO to AI and beyond, speaking the lingo of today’s digital marketers.
This glossary is designed for both experienced SEOs as well as newcomers. It’s regularly updated to be current for 2024.