🐹 Hamsterdam Part 87: Weekly SEO & AI News Recap (3/2 to 2/29, 2025)
By Ethan Lazuk
Last updated:
A weekly look-back at SEO & AI news, tips, and other content shared on social media & beyond.
Opening notes, thoughts, and musings:
- Welcome to another new week of Hamsterdam! 🐹
- I appreciate you being here, and look forward to sharing the week’s news! 🙌
- Twitter embeds are still a little buggy. Hopefully they load for you!
If you’re in a rush, hop down to the news portion. 📰
Or continue reading for two vocabulary lessons plus an introduction.
And we’re off …
🧑💻 Marketing word of the week: “Value proposition”
Your value proposition is a clear and concise statement that explains how your product or service solves your customer’s problem. It tells your ideal customer why they should choose your brand over the competition.
The purpose of a value proposition is to differentiate your company from its competitors, convince customers to buy your product or service, explain why its different from similar offerings, and communicate your company’s values to your customers.
When writing a value proposition, keep it short, use statistics or facts to back up your case, avoid confusing jargon, and, of course, make it unique to you!
🤖 AI word of the week: “Vector”
In the context of machine learning, a vector is essentially a list of numbers that represents data. I think of it like a set of coordinates pinpointing a location in a multidimensional space. For example, a vector might represent the meaning of a word by assigning numbers to different aspects of that item.
In search engines, vectors help turn words and phrases into numbers that machines can work with. When a search engine processes a query, it may convert the text into a vector. This numerical representation captures the essence of the words, allowing the search engine to compare the query with other vectors representing webpages or documents.
This process is at the heart of semantic search. Instead of matching exact keywords, the search engine uses vectors to understand the deeper meaning (intent) behind a query. By comparing the vector of your search query with vectors of potential answers, it can deliver results that are more contextually relevant—even if the words don’t exactly match.
😄 Introduction to week 87: What’s In a Title (Tag)
One of the first items I check when auditing a site are the title tags.
It’s such an easy adjustment to make and often presents you with optimization opportunities to improve the pages’ relevance for users.
When that happens, search engines generally reward you with improved rankings, or at least a better CTR.
This week, I came across a site competing for some competitive terms except the title tags hadn’t been properly set.
Quick fix!
Within a day, their rankings had improved.
Never discount the power of title tags.
Thank you for supporting Hamsterdam and the cause of SEO & AI learning. 🙏
Enjoy the vibes:
Missed last week? Don’t worry, I got you! Read Part 85 to catch up.
🌟 Other great sources of weekly SEO news:
- The SEO Weekly – Garret Sussman, iPullRank
- SEOFOMO – Aleyda Solis
- Weekly Video Recaps – Barry Schwartz, SER
- Weekly SEO News YouTube channel – Olga Zarr, Seosly
- Niche Surfer – Yoyao Hsueh
Time for our weekly review of SEO social posts, articles, & more …
Now, let’s step inside the white flags of Hamsterdam …
⏩ Jump to a section:
- News, Google updates, & SERP tests
- SEO tips & tidbits
- Fundamentals & resources
- Articles, videos & case studies
- Local SEO
- Technical SEO
- Content marketing
- Local SEO
- Data analysis & reporting
- AI, LLMS, & machine learning
- Miscellaneous & general posts
- Older stuff that’s good!
Or keep scrolling to see it all. ⏬
📰 SEO news, Google updates, SERP tests & notable posts
Notable updates or news related to Google Search or related SEO topics.
🍟 SEO tips & tidbits
Actionable tips, cool tidbits, and other snackable findings and observations that can be teaching moments.
Essential information, concepts, or resources to learn about SEO or AI.
Longer-form content pieces shared on social, in newsletters, and elsewhere.
🧑💻 Technical SEO
Everything from basics to advanced moves (and also tools).
✍️ Content marketing
From what is helpful content to user journeys and beyond.
📍 Local SEO
From Google Business Profiles or reviews and more!
📊 Data analysis & reporting
Showing that what you’re doing is helping.
🤖 AI, machine learning, & LLMs
News related to models, papers, and companies.
🤔 General marketing & miscellaneous
This is for great content that isn’t necessarily SEO or marketing-specific. PPC, PR, dev, design, and social friends, check it out!
💎 Older stuff that’s good!
Not everything I find worth sharing is new as of this week, so these are gems I came across published in the past.
Great job making it to the end. You rock! 🪨
🤝 Want help with your SEO strategy?
I’m an independent SEO consultant focusing on custom audits and holistic strategies for brands. Don’t hesitate to reach out, or visit my about page for more information.
Let’s connect!
Hit me up anytime via text or call at 813-557-9745 or on social or email:
Cheers! ✌️
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