"Make pages for users, not for search engines." — Google, 2002

Our good advice then remains the same over two decades later. To succeed in Google Search, focus on people-first content.https://t.co/NaRQqb1SQx pic.twitter.com/bibv53icz9

— Google SearchLiaison (@searchliaison) July 6, 2023

Just good advice that's worth sharing. Was also recently trying to track down the first time we talked about create for people, not search rankings, and 2002 seems to be it. I suspect it was even before then, though.

— Google SearchLiaison (@searchliaison) July 6, 2023

ChatGPT Browse with Bing is temporarily disabled. Open AI said they disabled this feature "out of an abundance of caution" after users were able to access content behind some paywalls. https://t.co/MNAkPyDkIV

— Barry Schwartz (@rustybrick) July 4, 2023

Google Search Generative Experience shows nearby inventory for stores in your area https://t.co/RAzUVzKQyy via @lilyraynyc via @GennaCarbone pic.twitter.com/STSi2ljYro

— Barry Schwartz (@rustybrick) July 3, 2023

ICYMI, I was in another test of the Perspectives *carousel*, which is the sister SERP feature to the Perspectives filter. When both show up, the content there is obviously much more visible. And sometimes the filter is first in the list + you have the carousel present. https://t.co/2RO2y7pSey

— Glenn Gabe (@glenngabe) July 3, 2023

Google testing displaying author names in the top stories carousel https://t.co/gF1UII82Lu via @iKamleshShukla pic.twitter.com/znOo0msuBb

— Barry Schwartz (@rustybrick) July 6, 2023

⚡️Today it's #SEONewsMonday and I've curated 3 pieces of SEO news as part of the first edition of #BetterSEOToday.

1) Universal Analytics is officially replaced by Google Analytics 4
Awesome GA4 Migration Guide: https://t.co/8xa70WdOSM

2) New AI features added to Bing
Full… pic.twitter.com/QQRjI8r0Ob

— Olga Zarr SEO (@olgazarr) July 3, 2023

Want to get multiple image thumbnails showing on Google for your page? Testing has shown that there are proven methods to get them to show for category pages. Tips related to relevance, quality, # of images, sequence & more. Latest tracking tools included: https://t.co/Uz6qwH8iT3 pic.twitter.com/8r1xI0FVf3

— Brodie Clark (@brodieseo) July 3, 2023

✅ Use this method to see how #google categorises your site (and your competitors).

👉 It's really easy, but I haven't seen many people taking advantage it 👇 pic.twitter.com/iKM1spSUeb

— Nico (@nicolivesabroad) July 3, 2023

Who here is using YouTube for keyword research for their websites?

🎯 Pure Gold

It hasn't been infiltrated by keyword research tools yet.

Tip: use Chapters in videos to find subtopics

— jared bauman (@jaredbauman) July 3, 2023

If you're working on eCommerce SEO, you must become an evangelist for pushing for product reviews (but there's a catch).

A very underrated traffic and sales driver is within the 'Shopping' tab. Within this section of Google, the majority of the listings are organic, which wasn't… pic.twitter.com/Q4zAZz1bsG

— Brodie Clark (@brodieseo) July 4, 2023

We all know Clicks and Impressions.

But what if I told you that those aren't really the best metrics to gauge Organic Performance?

Another Google Search Console Thread With Helpful Content 🧵

— Marco Giordano (@GiordMarco96) July 4, 2023

Lesson: Don't be afraid to improve and optimize pages that are already ranking #1.

Often they're missing synonyms and sub-topics to be added that collectively can drive more traffic than the main keyword ever could.

— Tony Hill (@tonythill) July 6, 2023

Google Search Console isn't just an analytics tool. It's a trove of new content ideas! I dip into it for a quick & easy way to find fresh themes Google already thinks our site's a good match for.

Check out our 7 steps to get new content ideas in as little as 10 minutes. A 🧵

— Andy Chadwick (@digitalquokka) July 6, 2023

When a content refresh goes well, the page will start to rank for more queries. Impressions will likely increase faster than clicks, so you might see the CTR drop for the page.
Tracking all the metrics like this helps you tell the story behind your SEO work and results. pic.twitter.com/M5QQiV9gHq

— Nick Swan (@nickswan) July 7, 2023

👇 Here's the tip to make you a #BetterSEOToday:

Don't be afraid of exceeding the recommended (50-60 characters) length of the title link.

You can actually benefit from making it longer by becoming more relevant. Just don't go overboard!

P.S. Subscribe to get my all weekly… pic.twitter.com/FTUSrc7ljk

— Olga Zarr SEO (@olgazarr) July 8, 2023

Impactful SEO Recommendations Key Steps:

1. Gathering Data
2. Analyzing Issues / Opportunities
3. Establishing Hypothesis/Solutions
4. Prioritizing
5. Formatting

👀👇 pic.twitter.com/f4YxV3DuKk

— Aleyda Solis 🕊️ (@aleyda) July 8, 2023

https://t.co/MRWQUCyv2X

— Jeannie Hill (@essentialskill) July 8, 2023

Occasionally someone asks about hidden H1's. If H1's help (they're good!), surely hiding H1s stuffed with keywords will help ranking.

Well: No. Hidden text & keyword-stuffing are trivial to recognize. Stop doing 2005 SEO tricks, and focus on providing relevance to your users.

— John (@JohnMu) July 4, 2023

It's possible. Some tools parse XML with string-matching & regex (which is error-prone, but which would probably let this through), others parse XML properly (which would not let this through, since the identifier is different than expected). I'd try to be exact.

— John (@JohnMu) July 3, 2023

.
:: URLs vs Navigation ::

Middle of 2023 … and apparently,
some people are still confusing:
* URL structure/organisation
* site architecture
* navigation
* click depth
?

And I suppose there's also:
* SEO-URLs
* UF-URLs#SEO #Blog https://t.co/MJ7WB5fw5E

— Darth Autocrat (Lyndon NA) (@darth_na) July 6, 2023

If you’re asking a syndicated partner to use canonical, it’s basically the same thing as noindex. Canonical is saying “hey this page is really that so rank that other page not this.” Using noindex will do the same thing without the issues canonical can have as covered here pic.twitter.com/mBc263iEFQ

— Google SearchLiaison (@searchliaison) July 7, 2023

Technical SEO is the foundation of an SEO campaign.

Without it, you won't rank well in Google.

I've mapped out the top 10 most important technical SEO issues that you NEED to fix below.

Doing so will dramatically improve your keyword rankings, organic traffic and organic… pic.twitter.com/aJR5uzUcne

— Keval Shah | Ecommerce SEO (@SEOKeval) July 8, 2023

1/?
:: No – AI Content will not get you "Penalised" ::

1) Penalties are manual
2) More likely to face "Filters"
3) It's not about the content being AI or not
4) It's about Relevance, Quality and Satisfaction#SEO #MGC #AIContent

>>> https://t.co/odoBsr3bqc

— Darth Autocrat (Lyndon NA) (@darth_na) July 3, 2023

here's a thought experiment i used to run with my team:

imagine you have one blog post to hit your customer's traffic or SQL goal. one single post—the next thing you write—and that's it.

how close could you get?
what would you make?
how would you make it?

at some point in the… pic.twitter.com/7g5kFh2uBJ

— Ryan Law (@thinking_slow) July 3, 2023

The skyscraper is dead since everybody is doing it, and it doesn't help the web to be more interesting.

That’s why blindly replicating other pages is dangerous. If you’re not authentic, you’ll not reach too far.

It's pointless to try to manipulate the algorithms anyway.

— Henedy (rankentity.com) (@HenedyVP) July 5, 2023

Content Strategy Revisions for the Search Generative Experience

Tips from my personal SGE trials:

– Content ideal for conversational answers to users’ queries
– Content that meets the needs of searchers at the consideration and research stages
– Consultive or market… pic.twitter.com/qjoFOBhTIX

— Jeannie Hill (@essentialskill) July 6, 2023

Today, we’re kicking off a public discussion to explore a machine-readable means for web publisher choice and control for emerging AI & research use cases. Learn more on this effort, including how to join the discussion by signing up: https://t.co/iF9WNyhN3O

— Google SearchLiaison (@searchliaison) July 6, 2023

🚨 BREAKING: Code Interpreter is FINALLY rolling out to all ChatGPT Plus users.

It's the most powerful feature OpenAI has released since GPT-4. It makes everyone a data analyst.

Here are 15 mind-blowing use cases of Code Interpreter: pic.twitter.com/qX0txynENS

— Aakash Gupta (@aakashg0) July 7, 2023

Are you using Google Search Console?

Follow these steps to create a solid topic cluster 👇

🧵SEO Thread… pic.twitter.com/d5SlJftZrV

— Samuel Schmitt (@samuelschmitt) July 2, 2023

Manually curating misleading keywords takes an insane amount of time.

SEOmonitor can do this within minutes with automated grouping, detection and labeling.

Check out more: https://t.co/UoteGx5RoV pic.twitter.com/SJR8m2iKKh

— Kevin_Indig (@Kevin_Indig) July 6, 2023