Ethan Lazuk
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Hamsterdam Part 44: SEO News Recap from 2/5 to 2/11, 2024
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 2/5-2/11, 2024.
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The First “E” in E-E-A-T: What “Experience” Means for SEO Content
What does Google Search mean when they refer to “experience” in E-E-A-T? Let’s examine it in the context of creating content for users and SEO goals.
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Is Social Media Content Ranking More In Google Search? And Why The Overlap of Social & SEO Matters
SEO strategists and social media specialists haven’t always worked in tandem, but with more visibility of social content in search results today, they must.
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Hamsterdam Part 43: SEO News Recap from 1/29 to 2/4, 2024
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 1/29-2/4 2024.
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All Blurring Into One: How to Choose Content Topics to Meet Business Goals With Your SEO Strategy
Wondering what topics will have SEO value for your brand’s content strategy? Let’s go over how to choose topics for blogging & more based on business goals.
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SEO Tips for Artists: 4 Steps to Help Your Artwork Get More Visibility on Google Search (Based on a Real Client Deliverable)
This guide of SEO tips for artists is based on a real client deliverable and includes four key steps plus related tips to help your website grow on Google.
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Hamsterdam Part 42: SEO News Recap from 1/22 to 1/28, 2024
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 1/22-1/28 2024.
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The Basics of Search Engine Optimization for Marketers & Businesses (2024)
Whether you’re new to SEO or looking for a refresher for 2024, this guide is designed to help you be successful when doing or hiring SEO services.
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Up and Down: An SEO’s Investigation into Google Search’s Alleged Spam Problem
If 2023 could be defined by Google’s search rankings volatility, so far 2024 feels like it’s revolved around “SEO spam.” I’ve got a theory as to why.
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Hamsterdam Part 41: SEO News Recap from 1/15 to 1/21, 2024
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 1/15-1/21, 2024.
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Hamsterdam Part 40: SEO News Recap from 1/8 to 1/14, 2024
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 1/8-1/14, 2024.
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Hamsterdam Part 39: SEO News Recap from 1/1 to 1/7, 2024
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 1/1-1/7, 2024.
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How Google’s Perspectives Carousel Can Elevate Your Brand’s SEO Content Strategy
Google’s Perspectives filter and carousel results shows YouTube videos, social media content from TikTok and Instagram, Reddit posts, and other forums or discussion sites. These open higher worlds of opportunity for getting organic visibility for SEO content strategies.
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There May Be Dogs About: How I Restored My Hacked WordPress Site & Recovered Its SEO Value
My WordPress website was hacked and my content lost. Here’s how I recovered its content and rebuilt its lost SEO value.
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Hamsterdam Parts 37-38: SEO News Recap from 12/18 to 12/31, 2023
Hamsterdam Part 37 and Part 38 combined as a bi-weekly recap of SEO news, tips, and other content from 12/18 to 12/31, 2023.
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People-First SEO/GEO: Getting More Visibility on Google Search and AI Assistants Through Less Focus on Tactics and More on Your Users
Achieving better visibility across the different surfaces of Google Search today may require focusing less on SEO tactics and keyword rankings and more on the bigger picture of what your users need in the moment and along their buyer’s journey.
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Hamsterdam Part 36: SEO News Recap from 12/11 to 12/17, 2023
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from Dec. 11th-17th, 2023.
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Examining Google’s “People Also View” Results in AI Tools While Browsing (SGE) from Search & Discover
You may have noticed “People also view” results in AI tools while browsing (formerly SGE while browsing) on the Google app from Search or Discover, a Search Labs experiment. Let’s investigate how it works and the implications for SEO and content strategies.
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You’ve Got Questions About Google Search’s Ranking Systems? That’s Understandable
After creating an article about Google Search ranking volatility, I was left with some questions about ranking systems. This outlines my pursuit of answers.
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Hamsterdam Part 35: SEO News Recap from 12/4 to 12/10, 2023
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from Dec. 4th-10th, 2023.