Ethan Lazuk
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Hamsterdam Part 24: SEO News Recap from 9/18 to 9/24
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 9/18 to 9/24, 2023.
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Which Search Engine’s Organic Traffic Was More Lucrative for a Shopify Site? – A Mini SEO Case Study Comparing Sales Per Session from Google, Bing, DuckDuckGo, Ecosia, Brave, and Yahoo!
Google is likely your website’s main source of organic traffic. But how lucrative are those users from other search engines? In this mini case study, we analyze the sales per session value of organic traffic from different search engines to an ecommerce website. The results are pretty interesting. 🙂
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Hamsterdam Part 23: SEO News Recap from 9/11 to 9/17, 2023
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 9/11-9/17, 2023.
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New Car, Caviar: Examples of How GA4 vs. Shopify Revenue Attributed to Organic Search Can Vary
Recently I discovered how reporting revenue for SEO efforts from GA4 vs. Shopify could make a difference. Here are some examples.
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Hamsterdam Part 22: SEO News Recap from 9/4 to 9/10, 2023
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 9/4-9/10, 2023.
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Hamsterdam Part 21: SEO News Recap from 8/27 to 9/3, 2023
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 8/27-9/3, 2023.
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The Power of Title Tag & H1 Word Choice: A Mini SEO Case Study
In this mini SEO case study, we’ll show how simply rewording a blog article’s title tag contributed to a dramatic rankings and traffic change.
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Hamsterdam Part 20: SEO News Recap from 8/20 to 8/26, 2023
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 8/20-8/26, 2023.
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This Changes Everything: A Domain Migration With No Homepage 301 Redirect (SEO Case Study)
What happens to a website’s organic search performance when you migrate from one domain to another, but can’t 301 redirect the homepage? Let’s find out!
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What Today’s Google Search Ranking Volatility Says About Tomorrow’s SEO Strategies
Updated in March 2024, this overview of SERP volatility on Google tracks the buzz over rankings changes from the summer of 2023 till today, diving into Google’s AI-based ranking systems and what it all could mean for our SEO strategies in 2024 and beyond.
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Hamsterdam Part 15: SEO News Recap from 7/16 to 7/22, 2023
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 7/16-7/22, 2023.
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Hamsterdam Part 14: SEO News Recap from 7/9 to 7/15, 2023
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 7/9-7/15, 2023.
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Hamsterdam Part 13: SEO News Recap from 7/2 to 7/8, 2023
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 7/2 to 7/8, 2023.
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How Non-Profit Organization Websites Can Benefit from SEO: A Quick Case Study Audit
In this quick audit of a real website, we’ll look at some of the opportunities a non-profit organization could have for SEO.
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Marketing glossary: from SEO to AI and beyond, speaking the lingo of today’s digital marketers.
This glossary is designed for both experienced SEOs as well as newcomers. It’s regularly updated to be current for 2024.
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Hamsterdam Part 12: SEO News Recap from 6/15 to 7/1, 2023
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 6/15 to 7/1, 2023.
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Analyzing Google Search Traffic Fluctuations Unrelated to Keyword Rankings (SEO Case Study)
In this mini SEO case study, we’ll analyze organic traffic fluctuations unrelated to keyword rankings changes to find their origins.
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Hamsterdam Part 11: SEO News Recap from 6/18 to 6/24, 2023
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 6/18-6/24, 2023.
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Using Google Search Console for SEO Tasks: 9 Quick Tips for Beginners to Experts
This isn’t your typical full guide to Google Search Console. These are select tips marketers may find relevant to use in daily life.
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Hamsterdam Part 10: SEO News Recap from 6/11 to 6/17, 2023
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 6/11 to 6/17, 2023.