Ethan Lazuk
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Guestbook Links Were Never Credible, but Branding Always Was: A Look Back at 2003 (A Hamsterdam History Lesson)
Website guestbooks helped site owners know their visitors, but SEOs spammed them for backlinks. We look at a 2003 Search Engine Watch article about this.
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Don’t Mention It: Google Discover’s “Mentioned” Feature & Why Affiliate & Product Review Sites Should Care
Google Discover has a “Mentioned” feature with variations that can show products from an affiliate article but lead to Google Shopping results instead.
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Hamsterdam Part 52: Weekly SEO & AI News Recap (4/1 to 4/7, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 4/1-4/7, 2024.
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How AutoBNN Automates the Discovery of Interpretable Time Series Forecasting Models & Why SEOs Should Care (Maybe)
This is the second Hamsterdam Research article, which covers AutoBNN: Probabilistic time series forecasting with compositional bayesian neural networks.
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What Are Google’s Reliable Information Systems & How Might They Be Used in Discussions and Forums
Let’s take a look at Google’s Discussions and forums and how Reliable information systems may play a role in its visibility for YMYL queries.
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Google’s Search Quality: Blog Scrapers & Content Farms in 2011 vs. AI Spam in 2024
In 2011, Google’s search quality had issues from scraper sites and content farms. Explore parallels with AI spam in 2024 in this Hamsterdam History lesson.
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Hamsterdam Part 51: Weekly SEO News Recap (3/25 to 3/31, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 3/25-3/31, 2024.
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The Embedding Language Model (ELM) & Why SEOs Should Care (Maybe)
This Hamsterdam Research article looks as ELM from “Demystifying Embedding Spaces using Large Language Models,” a Google Research paper.
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Looking Natural vs. Being Natural: What a Cre8site Discussion on Links from 2005 Can Tell Us About Search Today, A Hamsterdam History Lesson
Learn how a 2005 discussion on links about looking natural versus being natural relates to today’s era of machine learning-driven ranking systems.
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Hamsterdam Part 50: SEO News Recap from 3/18 to 3/24, 2024
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 3/18-3/24, 2024.
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Taking It Personally: Google’s Personalized Search in 2007 vs. 2024
In this first installment of Hamsterdam History, we take a look at two articles about Google’s personalized search results from 2007 for lessons today.
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Hamsterdam Part 49: SEO News Recap from 3/11 to 3/17, 2024
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 3/11-3/17, 2024.
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Why SEOs “Still” Shouldn’t Fixate on Keyword Rankings
Back in February 2011, Rob Chant wrote a blog post about why SEOs shouldn’t fixate on keyword rankings. It’s 2024, and I agree, but for different reasons.
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Hamsterdam Part 48: SEO News Recap from 3/3 to 3/10, 2024
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 3/3-3/10, 2024.
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Hamsterdam Part 47: SEO News Recap from 2/26 to 3/2, 2024
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 2/26-3/2, 2024.
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Excerpts from Google’s Anti-Trust Trial Debrief: As an SEO, Here’s What Stood Out to Me from USA v. Google LLC (Document #833)
In February, Google filed a debrief known as “Document #833” after its anti-trust trial (USA v. Google). As an SEO, here are 55 screenshots of excerpts that stood out to me.
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Hamsterdam Part 46: SEO News Recap from 2/19 to 2/25, 2024
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 2/19-2/25, 2024.
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“No Obvious Keywords”: How to Approach SEO Content Without a Target Query (Self-Assessment Questions)
If you have “no obvious keywords” to target in your SEO content strategy, try asking yourself these self-assessment questions to find a solution.
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Hamsterdam Part 45: SEO News Recap from 2/12 to 2/18, 2024
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 2/12-2/18, 2024.
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10 “Not-So-Obvious” Sources of SEO Content Ideas & Audience Insights (Beyond Keyword Research)
Want to get off the beaten path of SEO content topic ideation? Explore these 10 not-so-obvious sources to find new ideas for audience research.