Ethan Lazuk
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Hamsterdam Parts 37-38: SEO News Recap from 12/18 to 12/31, 2023
Hamsterdam Part 37 and Part 38 combined as a bi-weekly recap of SEO news, tips, and other content from 12/18 to 12/31, 2023.
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People-First SEO: Getting More Visibility on Google Search Through Less Focus on SEO Tactics and More on Your Users
Achieving better visibility across the different surfaces of Google Search today may require focusing less on SEO tactics and keyword rankings and more on the bigger picture of what your users need in the moment and along their buyer’s journey.
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Hamsterdam Part 36: SEO News Recap from 12/11 to 12/17, 2023
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from Dec. 11th-17th, 2023.
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Examining Google’s “People Also View” Results in AI Tools While Browsing (SGE) from Search & Discover
You may have noticed “People also view” results in AI tools while browsing (formerly SGE while browsing) on the Google app from Search or Discover, a Search Labs experiment. Let’s investigate how it works and the implications for SEO and content strategies.
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You’ve Got Questions About Google Search’s Ranking Systems? That’s Understandable
After creating an article about Google Search ranking volatility, I was left with some questions about ranking systems. This outlines my pursuit of answers.
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Hamsterdam Part 35: SEO News Recap from 12/4 to 12/10, 2023
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from Dec. 4th-10th, 2023.
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Hamsterdam Part 34: SEO News Recap from 11/27 to 12/3, 2023
Weekly recap of SEO content shared by thought leaders and practitioners on social media and beyond from Nov. 27th to Dec. 3rd, 2023.
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Hamsterdam Part 33: SEO News Recap from 11/20 to 11/26
Weekly recap of SEO content shared by thought leaders and practitioners on social media and beyond from Nov. 20th to Nov. 26th, 2023.
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People Tell Me What to Say: Creating Helpful, Reliable, People-First Content for Google Search in 2024 & Beyond (An SEO Deep Dive)
Learn why current SEO tactics may be creating search engine-first content that’s hurting your visibility on Google Search in light of AI-based ranking systems like the helpful content system, and how to refocus on creating helpful, reliable, people-first content that helps future-proof your SEO strategy.
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Hamsterdam Part 32: SEO News Recap from 11/13 to 11/19
Weekly recap of SEO content shared by thought leaders and practitioners on social media and beyond from Nov. 13th to Nov. 19th, 2023.
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Hamsterdam Part 31: SEO News Recap from 11/6 to 11/12 (brightonSEO Edition!)
Weekly recap of SEO-related content shared by thought leaders and practitioners on social media and beyond from Nov. 6th to Nov. 12th, 2023.
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Hamsterdam Part 30: SEO News Recap from 10/30 to 11/5
Weekly recap of SEO-related content shared by thought leaders and practitioners on social media and beyond from Oct. 30th to Nov. 5th, 2023.
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Hamsterdam Part 29: SEO News Recap from 10/23 to 10/29
A weekly recap of SEO-related content shared by thought leaders and practitioners on social media and beyond from October 23rd to 29th, 2023.
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How I Think About SEO: A Personal Journey Through LinkedIn Collaborative Articles
Have you ever wondered how Ethan Lazuk thinks about SEO? Well, here’s your big chance to find out! I’ve taken my LinkedIn collaborative article contributions and turned them into a collection.
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Hamsterdam Part 28: SEO News Recap (10/16 to 10/22, 2023)
A weekly collection of notable SEO posts shared on social media by thought leaders and practitioners from October 16th to 22nd, 2023.
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Hamsterdam Part 27: SEO News Recap from 10/9 to 10/15
Catch up on SEO news, tips, articles, videos, and more shared by thought leaders and practitioners on X, LinkedIn, and beyond from Oct. 9th-15th.
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Hamsterdam Part 26: SEO News Recap from 10/2 to 10/8
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 10/2-10/8, 2023.
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Generative AI for SEO: “Real Life” Examples of How I’ve Used ChatGPT, Claude & Gemini for Client Work
Generative AI (LLMs) should be used for efficiencies, not shortcuts. 😉 Here are SEO prompts or use cases for Gemini, ChatGPT & Claude based on client work.
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Hamsterdam Part 25: SEO News Recap (9/25-10/1, 2023)
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 9/25-10/1, 2023.
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11x Content: Reimagining 10x Content for SEO in Today’s Post-HCU Era
I believe the essence of helpful content is the value-to-time ratio, and 11x content — a reimagining of the 10x process — solves for that equation.