🐹 Hamsterdam Part 80: Weekly SEO & AI News Recap (1/6 to 1/12, 2025)
By Ethan Lazuk
Last updated:
A weekly look-back at SEO & AI news, tips, and other content shared on social media & beyond.
Opening notes, thoughts, and musings:
- Welcome to another new week of Hamsterdam! 🐹
- I appreciate you being here, and look forward to sharing the week’s news! 🙌
- My Broncos have a big game in Buffalo today. Fingers crossed! 🏈
If you’re in a rush, hop down to the news portion. 📰
Or continue reading for two vocabulary lessons plus an introduction.
And we’re off …
🧑💻 Marketing word of the week: “Omnichannel”
Omnichannel marketing is a customer-centric approach that focuses on creating an integrated — and seamless — brand experience across all available channels and touchpoints.
Omnichannel marketing can encompass anyway your customer interacts with your brand online, be it website, social media, or email, as well as in store or through other means, like a mobile app or customer service phone call.
Integrated channels are key to omnichannel marketing, including data sharing to create a unified customer journey. This also involves consistent brand messaging for seamless (key word) transitions between channels.
🤖 AI word of the week: “One-shot learning”
One-shot learning is a machine learning approach designed to learn classifiers from a single training example. It is often used in object classification.
Instead of learning to classify from a large dataset, the model focuses on learning a similarity function. It compares new examples to the single example it has for each category. See below:
Other approaches include zero-shot learning and few-shot learning.
In zero-shot learning, the model learns to recognize categories without seeing any examples but instead relying on descriptions or attributes of the categories.
In few-shot learning, the model learns from a small number of examples from each category, usually 2-10.
🎙️ Introduction to week 80: NotebookLM Podcast
A big hit last month was a talk by Mark Williams-Cook:
In that talk, he mentioned a diagram from an SEL article by Mario Fischer called “How Google Search ranking works.”
It’s a robust article that delves deep into a number of key topics around how Search works, like twiddlers and Navboost.
Like many, I’ve been playing with Google’s NotebookLM to digest longer-form content or complex topics.
The podcast I got from this particular article was well done, so I decided to share it here for you:
Thank you for supporting Hamsterdam and the cause of SEO & AI learning. 🙏
Enjoy the vibes:
Missed last week? Don’t worry, I got you! Read Part 78-79 to catch up.
🌟 Other great sources of weekly SEO news:
- The SEO Weekly – Garret Sussman, iPullRank
- SEOFOMO – Aleyda Solis
- Weekly Video Recaps – Barry Schwartz, SER
- Weekly SEO News YouTube channel – Olga Zarr, Seosly
- Niche Surfer – Yoyao Hsueh
Time for our weekly review of SEO social posts, articles, & more …
Now, let’s step inside the white flags of Hamsterdam …
⏩ Jump to a section:
- News, Google updates, & SERP tests
- SEO tips & tidbits
- Fundamentals & resources
- Articles, videos & case studies
- Local SEO
- Technical SEO
- Content marketing
- Local SEO
- Data analysis & reporting
- AI, LLMS, & machine learning
- Miscellaneous & general posts
- Older stuff that’s good!
Or keep scrolling to see it all. ⏬
📰 SEO news, Google updates, SERP tests & notable posts
Notable updates or news related to Google Search or related SEO topics.
🍟 SEO tips & tidbits
Actionable tips, cool tidbits, and other snackable findings and observations that can be teaching moments.
Essential information, concepts, or resources to learn about SEO or AI.
Longer-form content pieces shared on social, in newsletters, and elsewhere.
🧑💻 Technical SEO
Everything from basics to advanced moves (and also tools).
✍️ Content marketing
From what is helpful content to user journeys and beyond.
📍 Local SEO
From Google Business Profiles or reviews and more!
📊 Data analysis & reporting
Showing that what you’re doing is helping.
🤖 AI, machine learning, & LLMs
News related to models, papers, and companies.
🤔 General marketing & miscellaneous
This is for great content that isn’t necessarily SEO or marketing-specific. PPC, PR, dev, design, and social friends, check it out!
💎 Older stuff that’s good!
Not everything I find worth sharing is new as of this week, so these are gems I came across published in the past.
Great job making it to the end. You rock! 🪨
🤝 Want help with your SEO strategy?
I’m an independent SEO consultant focusing on custom audits and holistic strategies for brands. Don’t hesitate to reach out, or visit my about page for more information.
Let’s connect!
Hit me up anytime via text or call at 813-557-9745 or on social or email:
Cheers! ✌️
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