Ethan Lazuk
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🐹 Hamsterdam Part 65: Weekly SEO & AI News Recap (7/1 to 7/7, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 7/1 to 7/7, 2024.
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How Does Perplexity Work? A Summary from an SEO’s Perspective, Based on Recent Interviews
Perplexity is an “answer engine,” not a search engine. Curious how it works? I looked at several interviews from Perplexity team members for this summary.
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Summer “SLaM” & “CoSMo” Kramer: Investigating “Compressing Search with Language Models,” a Google Research Paper, & Why SEOs Should Care (Probably)
We’ll explore SLaM and CoSMo from a Google paper, “Compressing Search with Language Models,” and implications for SEOs in this Hamsterdam Research post.
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Comparing a Verywell Mind Page (YMYL Topic) in 2017 vs. 2024 to See How On-Page SEO Evolves (& Its Limits), a Hamsterdam History Lesson
Comparing the on-page SEO of a Verywell Mind page on mindfulness meditation in 2017 and 2024 to see how SEO evolves, a Hamsterdam History post.
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🐹 Hamsterdam Weekly TikTok Gems: Bonus Content for Part 64 (6/24-6/30, 2024) 💎
This is the TikTok content that I found most valuable this week (6/24 to 6/30, 2024) but didn’t have room in Hamsterdam Part 64 to include.
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🐹 Hamsterdam Part 64: Weekly SEO & AI News Recap (6/24 to 6/30, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 6/24 to 6/30, 2024.
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🦄 “Unicorn” Clicks & the Magic of Etymology for SEO Research, a Hamsterdam Marketing Lesson
What is a “unicornClick” attribute in the API Content Warehouse? In Hamsterdam Marketing, we’ll explore the word’s origins (or etymology). Buckle up!
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Hamsterdam Part 63: Weekly SEO & AI News Recap (6/17 to 6/23, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 6/17 to 6/23, 2024.
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Stumbling Upon Google Engineer Ni Lao’s Work, & Exploring What It Can Teach Us about ML, IR & NLP for SEO Insights (a Hamsterdam Research Post)
In this Hamsterdam Research post, we look at the work of Ni Lao, a Google engineer, for learnings about machine learning, information retrieval, and NLP.
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Language, Art & Culture: SEO Lessons from a Cultural Anthropology Textbook (for Keywords, Content, Images & Page Experience)
This Hamsterdam Marketing lesson examines keyword, content, image, and page experience lessons for SEO gleaned from a cultural anthropology textbook.
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Hamsterdam Part 62: Weekly SEO & AI News Recap (6/10 to 6/16, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 6/10 to 6/16, 2024.
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Everything You Need to Know (Or A Lot of It, Probably) from Google Search Central’s SOTR Podcasts (as Told Through Gemini Prompted with 75 Transcript PDFs)
I put 75 transcripts from Google Search Central Search Off the Record (SOTR) podcast episodes into Gemini 1.5 Pro and asked questions. Here’s how it went.
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Why Vanessa Fox’s 2008 Interview with Eric Enge About User-First & Holistic SEO is Still Relevant Today (and Tomorrow), a Hamsterdam History Lesson
In this Hamsterdam History lesson, we explore the holistic and user-first SEO principles from Vanessa Fox’s 2008 interview with Eric Enge.
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Epistemic vs. Aleatoric Uncertainty in LLMs, via a Google DeepMind Paper, “To Believe or Not to Believe Your LLM,” & Why SEOs Should Care (Likely)
In this Hamsterdam Research, we’ll explain Google DeepMind’s paper “To Believe or Not to Believe Your LLM” and why it’s relevant to SEOs (likely).
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Hamsterdam Part 61: Weekly SEO & AI News Recap (6/3 to 6/9, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 6/3 to 6/9, 2024.
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Hamsterdam Part 60: Weekly SEO & AI News Recap (5/27 to 6/2, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 5/27 to 6/2, 2024.
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Google AI Overviews: What We Can Learn from the Links in Liz Reid’s Latest Blog Post in The Keyword
Liz Reid, Head of Google Search, recently wrote a blog post for The Keyword about AI Overviews. Let’s follow the links in it to see what we can learn.
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USER-LLM: Contextualizing LLMs with User Embeddings for Enhanced Personalization (via Google Research), & Why SEOs Should Care (Maybe)
This rendition of Hamsterdam Research explores USER-LLM, a novel framework from Google Research for contextualizing LLMs with user embeddings of user interaction data.
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Hamsterdam Part 59: Weekly SEO & AI News Recap (5/20 to 5/26, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 5/20 to 5/26, 2024.
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Could Anthropic’s Identification of Millions of Features (Concepts) Activated Inside Its LLM (Claude 3 Sonnet) Influence Our Semantic SEO Strategies? (Maybe)
Anthropic identified millions of features (concepts) activated in Claude 3 Sonnet. Hamsterdam Research reviews the implications for semantic SEO strategies.