🐹 Hamsterdam Part 105: Weekly SEO & AI News Recap (6/28 to 7/4, 2025)
By Ethan Lazuk
Last updated:
A weekly look-back at SEO & AI news, tips, and other content shared on social media & beyond.
Opening notes, thoughts, and musings:
- Welcome to another new week of Hamsterdam! 🐹
- I appreciate you being here, and look forward to sharing the week’s news! 🙌
- Happy Fourth of July! 🎆
If you’re in a rush, hop down to the news portion. 📰
Or continue reading for two vocabulary lessons plus an introduction.
And we’re off …
🧑💻 Marketing word of the week: “Jingle”
A jingle is a short, catchy tune used to promote a product or service.
Most SEOs probably have no use for jingles, but hey, I needed a “J” word this week.
Besides, with all the emphasis on generating brand awareness these days, maybe investing in having a jingle is just what the doctor ordered:
🤖 AI word of the week: “JSON”
JSON stands for JavaScript Object Notation. It’s a lightweight data format used to store and exchange information between systems, particularly useful in digital marketing platforms and tools.
As an example, when marketers use APIs to connect platforms like Google Ads, Facebook Ads, or email automation tools, data like customer profiles, campaign performance metrics, or product details is often transferred in JSON format.
😄 Introduction to week 105: “Inspiration”
I’m currently acting as a judge for the U.S. Search Awards. It’s my first time and it’s been a great experience so far.
It’s inspiring to see how many people are doing great work and seeing positive results from that, especially to support business outcomes.
It’s easy to fixate on the losses of clicks or difficulties in reporting on AI visibility, but let’s not forget all the encouraging things happening in our field as well.
Stay motivated. Stay inspired.
Thank you for supporting Hamsterdam and the cause of SEO & AI learning. 🙏
Enjoy the vibes:
Missed last week? Don’t worry, I got you! Read Part 104 to catch up.
🌟 Other great sources of weekly SEO news:
- The SEO Weekly – Garret Sussman, iPullRank
- SEOFOMO – Aleyda Solis
- Weekly Video Recaps – Barry Schwartz, SER
- Weekly SEO News YouTube channel – Olga Zarr, Seosly
- Niche Surfer – Yoyao Hsueh
Time for our weekly review of SEO social posts, articles, & more …
Now, let’s step inside the white flags of Hamsterdam …
⏩ Jump to a section:
- News, Google updates, & SERP tests
- SEO tips & tidbits
- Fundamentals & resources
- Articles, videos & case studies
- Local SEO
- Technical SEO
- Content marketing
- Local SEO
- Data analysis & reporting
- AI, LLMS, & machine learning
- Miscellaneous & general posts
- Older stuff that’s good!
Or keep scrolling to see it all. ⏬
📰 SEO news, Google updates, SERP tests & notable posts
Notable updates or news related to Google Search or related SEO topics.
🍟 SEO tips & tidbits
Actionable tips, cool tidbits, and other snackable findings and observations that can be teaching moments.
Essential information, concepts, or resources to learn about SEO or AI.
Longer-form content pieces shared on social, in newsletters, and elsewhere.
🧑💻 Technical SEO
Everything from basics to advanced moves (and also tools).
✍️ Content marketing
From what is helpful content to user journeys and beyond.
📍 Local SEO
From Google Business Profiles to reviews and more!
📊 Data analysis & reporting
Showing that what you’re doing is helping.
🤖 AI, machine learning, & LLMs
News related to models, papers, and companies.
🤔 General marketing & miscellaneous
This is for great content that isn’t necessarily SEO or marketing-specific. PPC, PR, dev, design, and social friends, check it out!
💎 Older stuff that’s good!
Not everything I find worth sharing is new as of this week, so these are gems I came across published in the past.
Great job making it to the end. You rock! 🪨
Let’s connect!
Hit me up anytime via text or call at 813-557-9745 or on social or email:
Cheers! ✌️
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