Ethan Lazuk
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How Google Understands (Comprehends) Synonyms: Matt Cutt’s 2010 Blog Post Compared to (Contrasted with) Search Today (A Hamsterdam History Lesson)
How does Google Search understand (comprehend) synonyms? Let’s compare Matt Cutt’s blog in 2010 vs. today’s documentation in this Hamsterdam History lesson.
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Hamsterdam Part 58: Weekly SEO & AI News Recap (5/13 to 5/19, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 5/13 to 5/18, 2024.
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Let’s Talk About Personas in the Context of SEO, a Hamsterdam Marketing Lesson
In this first Hamsterdam Marketing lesson, we’ll talk about personas, how to create them, and how they apply to SEO strategies and content creation.
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“Book Me A Trip To Washington, DC”: Revisiting Google Research’s Ambitions with Neural Networks in 2013 a Decade Later, After Google I/O 2024 (Hamsterdam History)
In this Hamsterdam History article, we’ll take a look at Google Research’s AI-driven goals in 2013 to see if they’ve come true after Google I/O 2024.
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Doing the Global Minimum: Thinking About SEO More in the Context of Neural Network Architectures (A Hamsterdam Research Opinion Piece)
In this opinion piece, we broaden the SEO lexicon to include more deep neural network terminology, expanding our worldview with the global minimum.
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Hamsterdam Part 57: Weekly SEO & AI News Recap (5/6 to 5/12, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 5/6 to 5/12, 2024.
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Investigating TeraHAC (via Google Research), a Novel Graph Clustering Algorithm for Massive Datasets, & Why SEOs Should Care (Maybe)
In this rendition of Hamsterdam Research, we look at TeraHAC, a novel graph clustering algorithm from Google Research for large datasets.
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Revisiting the Cre8tive Flow Blog in 2005 to Learn about Jared Spool and the Timelessness of Usability (for SEO), A Hamsterdam History Lesson
Jared Spool was called the “bad boy” of usability. Looking back at a 2005 post from Cre8tive Flow Blog, we can see the timelessness of the topic.
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Hamsterdam Part 56: Weekly SEO & AI News Recap (4/29 to 5/5, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 4/29 to 5/5, 2024.
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Hamsterdam Part 55: Weekly SEO & AI News Recap (4/22 to 4/28, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 4/22 to 4/28, 2024.
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PLEDGE (via Google DeepMind), Content Planning for Navigating Trade-Offs of Specificity & Attribution in KGD Systems, & Why SEOs Should Care (Maybe)
We look at Google DeepMind’s PLEDGE framework of content planning for attribution and specificity trade-offs in knowledge-grounded dialogue systems, and why SEOs should care (maybe) in this Hamsterdam History article.
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“Hello, World”: Exploring the History of Microsoft’s Search Engines, from MSN to Bing Sources in Today’s AI Chats (Hamsterdam History)
This Hamsterdam History lesson examine the history of search engines from Microsoft, from MSN Search in 1998 to Copilot with Bing and other AI chats today.
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Hamsterdam Part 54: Weekly SEO & AI News Recap (4/15 to 4/21, 2024) – Part 2 Bonus Materials
Bonus materials (Part 2) of Hamsterdam Part 54, a weekly SEO and AI news recap covering social content, articles, and more form 4/15 to 4/21, 2024.
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Hamsterdam Part 54: Weekly SEO & AI News Recap (4/15 to 4/21, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 4/15 to 4/21, 2024.
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Could Google Soon Understand Text in Your Images? Exploring Hierarchical Text Spotter (HTS) (via Google Research) & Why SEOs Should Care (Maybe)
We’ll look at Google Research’s “Hierarchical Text Spotter for Joint Text Spotting and Layout Analysis” and why SEOs should care (maybe).
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Did Searchology 2009 Hint at Google I/O 2024? Revisiting “Search Options” 15 Years Later (A Hamsterdam History Lesson) – *Updated
What did looking at Google’s search options unveiled in 2009 at Searchology hint at Google’s future plans? *Updated after I/0 2024.
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SEO Tips for Musicians (Including Bands, Solo Artists, Session Musicians, Studios & Labels), Based on an Audit I Did for a Recording Artist
This guide to SEO for musicians is based on real work I did for an international recording artist. It covers websites, socials, knowledge panels, and more!
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Whoa, It’s Been a Year?! Reflections On 53 Weeks of Hamsterdam SEO News Recaps
I didn’t realize when I created Hamsterdam Part 53 that it was the one year anniversary of these SEO news recaps! Here’s what I’ve learned so far.
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How Large Scale Self-Supervised Pretraining for Active Speaker Detection Works (via Google Research) & Why SEOs Should Care (Maybe)
In this rendition of Hamsterdam Research, we look at a Google Research paper on large scale self-supervised pretraining for active speaker detection (ASD) and its (possible) implications for SEO work and video-based search results.
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Hamsterdam Part 53: Weekly SEO & AI News Recap (4/8 to 4/14, 2024)
A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 4/8 to 4/14, 2024.